The Scaling Edge

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The Scaling Edge

Marketing HACKS that can boost up your game as a digital marketer

February 26, 2024 • Michael Brooks • Episode 96

Welcome to another insightful episode of the Scaling Edge podcast! Today, our host Michael Brooks Max is joined by Ted Lau, CEO of Ballistic Arts, a leading digital marketing agency that specializes in helping B2B companies soar to new heights.

In this episode:

- Introduction to Ted Lau and Ballistic Arts (00:00:30)
- Ted's background and the inception of Ballistic Arts
- The mission and vision of the agency

- The Importance of ROI in Digital Marketing (00:05:00)
- Why Ballistic Arts focuses on ROI instead of vanity metrics like likes and followers
- How they measure success for their clients

- Entrepreneurial Journey and Experiences (00:10:20)
- Ted's personal journey into entrepreneurship
- Challenges faced and lessons learned in building a business

- Hiring and Team Building (00:15:45)
- The significance of recruiting skilled individuals
- Ballistic Arts' approach to finding the right talent
- The role of company culture and core values in team dynamics

- Communication and Leadership Strategies (00:20:30)
- Effective communication within the team and with clients
- The concept of seeking permission before providing candid feedback
- How leadership style impacts agency performance

- Ted's New YouTube Channel and Marketing News Canada (00:25:50)
- The motivation behind starting a YouTube channel
- Objectives and content viewers can expect from the channel
- Ted's involvement with Marketing News Canada and his role in interviewing top marketers

- Future Plans and Upcoming Conversations (00:30:15)
- What's next for Ted Lau and Ballistic Arts
- Teaser for future episodes and topics to be discussed

- Conclusion and Thanks (00:35:00)
- Wrapping up the conversation with Ted Lau
- How to connect with Ted and Ballistic Arts
- Final thoughts from host Michael Brooks Max

Don't forget to subscribe to the Scaling Edge podcast for more episodes on how to scale your business and achieve success through strategic planning and execution.

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