ScreenME Podcast
The ScreenME Podcast is all about entrepreneurship, particularly within the creative and media industry.
Through her accessible, easy-to-understand approach, the host, Ulrike Rohn, engages in captivating conversations with individuals who bring inspiration and knowledge to the world of entrepreneurship, including start-up entrepreneurs and those dedicated to teaching the entrepreneurial mindset.
Hailing from Tallinn University, where Ulrike Rohn is Professor of Media Management and Media Economics, this podcasts caters to both students and teachers in the creative field and the media.
For university students, the ScreenME Podcast offers a platform to learn from inspiring role models who share their unique journeys into startup entrepreneurship. Some of these guests are recent graduates, providing relatable and practical insights for those embarking on their entrepreneurial endeavors.
For university lecturers and teachers, the ScreenME Podcast serves as a valuable resource to glean experiences, insights, and tricks for facilitating and fostering an entrepreneurial mindset in students.
Tune in to explore the multifaceted world of entrepreneurship through engaging conversations that transcend the boundaries of academia and industry.
The ScreenME Podcast is brought to you by Tallinn University and it's Baltic Film Media and Arts School (BFM) and made possible through the EU-funded Horizon 2020 project on Screen Media Entrepreneurship, ''ScreenME'' (no 952156).
ScreenME Podcast
#8: The shared thread: Meaningful creative expression in service design and entrepreneurship. A talk with Dan Mikkin (service design consultant)
In this podcast episode, Dan Mikkin shares insights into his entrepreneurial journey and lessons learned while co-founding Brand Manual, a consultancy specializing in service design and branding. He delves into the role of a service designer, and he elaborates on his experiences gained through consulting with diverse businesses. Doing this, he offers a wealth of knowledge on service design and brand management.
Furthermore, Dan reflects on his perspective on creativity and its pivotal role in entrepreneurship and sustaining a business. He reflects on the nuanced approach to creative expression, drawing comparisons between a designer and an artist.
Additionally, the episode features Dan's reflections on his teaching experience in entrepreneurship at Tallinn University’s Baltic Film, Media, and Arts School.
Dan Mikkin was one of the service design pioneers in Estonia back in 2009. Today he’s focused on consulting and leading service and product development in big organisations. Subsequently, he’s also mentoring in-house development teams. Some of the projects at hand:
• e-Residency, Estonia’s digital identity
• Elora, a nursing hospital and care brand
As an educator, he tackles governmental and corporate service design projects with Interaction Design students (MA) at the Estonian Art Academy, teaches creative entrepreneurship (BA) at the Baltic Film, Media and Arts School. Mentors and conducts design thinking workshops in cooperation with Enterprise Estonia and Estonian Development Cooperation Office. A cycling aficionado. As a photographer, has a number of personal exhibitions to account for.
Quote from the talk:
"Entrepreneurs have to be creative to offer something that nobody else does. If they are not, then they will be subcontractors. And that's a very vulnerable business".
www.linkedin.com/in/danmikkin/
https://www.thebrandmanual.com
Host: Ulrike Rohn
Sound engineer: Tanel Kadalipp
https://screenme.tlu.ee/podcast/
