ScreenME Podcast
The ScreenME Podcast is all about entrepreneurship, particularly within the creative and media industry.
Through her accessible, easy-to-understand approach, the host, Ulrike Rohn, engages in captivating conversations with individuals who bring inspiration and knowledge to the world of entrepreneurship, including start-up entrepreneurs and those dedicated to teaching the entrepreneurial mindset.
Hailing from Tallinn University, where Ulrike Rohn is Professor of Media Management and Media Economics, this podcasts caters to both students and teachers in the creative field and the media.
For university students, the ScreenME Podcast offers a platform to learn from inspiring role models who share their unique journeys into startup entrepreneurship. Some of these guests are recent graduates, providing relatable and practical insights for those embarking on their entrepreneurial endeavors.
For university lecturers and teachers, the ScreenME Podcast serves as a valuable resource to glean experiences, insights, and tricks for facilitating and fostering an entrepreneurial mindset in students.
Tune in to explore the multifaceted world of entrepreneurship through engaging conversations that transcend the boundaries of academia and industry.
The ScreenME Podcast is brought to you by Tallinn University and it's Baltic Film Media and Arts School (BFM) and made possible through the EU-funded Horizon 2020 project on Screen Media Entrepreneurship, ''ScreenME'' (no 952156).
ScreenME Podcast
#10: The European film industry: Necessitating systematic change. A talk with Sten-Kristian Saluveer (Founder & CEO @ Storytek Venture & Innovation Studio / Head of Cannes Next)
In this episode of the ScreenME podcast, Ulrike Rohn engages in a conversation with Sten-Kristian Saluveer, an innovation strategist, audiovisual producer, content technology entrepreneur, and founder of Storytek, a media tech accelerator and innovation hub, and the head of the innovation track at Marche Du Film of the Festival de Cannes. With his enormous wealth of experience and expertise that spans various aspects of the film industry, Sten provides comprehensive insights into the challenges and opportunities within the European film industry.
The talk was inspired by his recent trip to South by Southwest (SXSW) in Austin, USA, that has further stimulated his reflections on global trends and key differences between the film industry in Europe and elsewhere. In this episode, Sten illuminates the various factors that he sees play a role in shaping a systematic effect within the film industry, impacting entrepreneurial prospects in the industry. He also shares the insights from a recent large-scale survey conducted with the 4500+ members of the European Film Academy within the framework of the Crescine project that brought to light the state of skill development in the European film industry.
Some of the key arguments that Sten makes in this episode include:
Audience connection
Sten emphasizes the importance of connecting with the audience, highlighting that online media and creator economies are not separate entities but rather integral parts of the media landscape. He stresses the urgency for Europe to engage with this sphere to remain relevant.
Collapse of online and physical media distinction
Sten predicts the collapse of the distinction between online and physical media, foreseeing a future where personalized media experiences will dominate. He discusses the significance of brand-centricity and algorithms in this evolving landscape.
Comparison with successful models
Sten discusses how successful studios in arthouse and niche content in the US and UK have thrived. He attributes their success to a combination of excellent creative skills and economic understanding, particularly in the area of IP management. Sten also points to South Korea's film industry as a successful model, attributing its achievements to clear industrial policies and comprehensive support structures. He emphasizes the need for Europe to replicate similar strategies to nurture a healthy and competitive film industry.
Challenges in training opportunities
Sten highlights the challenges professionals face in accessing training opportunities, particularly due to financial constraints. He notes the reliance on festivals and markets for training and the need for diversification in training sources.
Importance of policy shifts
Sten underscores the need for a significant policy shift to address structural issues in the industry, such as the lack of executive education and upskilling programs. He advocates for policies that support industry leaders in acquiring necessary skills and fostering a culture of continuous learning.
Call for systematic change
Sten stresses the importance of systematic change, particularly in adapting to new technologies like AI and prioritizing human skill development. He advocates for a collaborative approach between industry and policy to drive global traction and ensure industry sustainability.
Host: Ulrike Rohn
Sound engineer: Tanel Kadalipp
https://screenme.tlu.ee/podcast/
