ScreenME Podcast
The ScreenME Podcast is all about entrepreneurship, particularly within the creative and media industry.
Through her accessible, easy-to-understand approach, the host, Ulrike Rohn, engages in captivating conversations with individuals who bring inspiration and knowledge to the world of entrepreneurship, including start-up entrepreneurs and those dedicated to teaching the entrepreneurial mindset.
Hailing from Tallinn University, where Ulrike Rohn is Professor of Media Management and Media Economics, this podcasts caters to both students and teachers in the creative field and the media.
For university students, the ScreenME Podcast offers a platform to learn from inspiring role models who share their unique journeys into startup entrepreneurship. Some of these guests are recent graduates, providing relatable and practical insights for those embarking on their entrepreneurial endeavors.
For university lecturers and teachers, the ScreenME Podcast serves as a valuable resource to glean experiences, insights, and tricks for facilitating and fostering an entrepreneurial mindset in students.
Tune in to explore the multifaceted world of entrepreneurship through engaging conversations that transcend the boundaries of academia and industry.
The ScreenME Podcast is brought to you by Tallinn University and it's Baltic Film Media and Arts School (BFM) and made possible through the EU-funded Horizon 2020 project on Screen Media Entrepreneurship, ''ScreenME'' (no 952156).
ScreenME Podcast
#12: Web3's transformative impact on the media industry. A talk with Christian Hoffmeister (Founder and CEO of DCI Institute, author of Google Unser and Tokenized)
This episode of the ScreenME Podcast features Christian Hoffmeister, founder and CEO of DCI Institute, strategic advisor on Web 2 and Web 3 business models and author of multiple books, including Google Unser and the first NFT-connected book Tokenized.
In his chat with the ScreenME Podcast host Ulrike Rohn, Christian Hoffmeister discusses the significant potential and future implications of Web3 technology for the media industry. The podcast delves into the transformative impact of blockchain and NFTs on traditional business models, emphasizing the need for media students and professionals to understand and adapt to these emerging technologies.
Christian explains that Web3 could revolutionize transactions in the media industry by enabling content creators to earn royalties from every transaction involving their digital assets. This decentralized approach offers a stark contrast to the current centralized models dominated by platforms like Amazon and Spotify. He emphasizes the importance of building decentralized communities through NFTs, which can serve as membership or discount cards, fostering direct and engaging relationships between creators and their audiences.
Despite the current niche status of Web3, Christian predicts that it will become mainstream within 3 to 5 years, akin to the rise of the internet and mobile technologies. He stresses that companies must start understanding and integrating Web3 technologies now to avoid being left behind when these innovations become widely adopted.
For students and emerging professionals in the media industry, Christian advises actively engaging with Web3 technologies. He suggests participating in NFT projects and joining relevant communities to gain firsthand experience and insights. Understanding the principles of value generation in the Web3 space is crucial, as many current projects might fail, but they offer valuable learning opportunities.
In summary, the episode highlights the disruptive potential of Web3 for the media industry, underscoring the need for early adoption and continuous learning to leverage new business models and community engagement strategies effectively.
Christian Hoffmeister’s bio:
Chris Hoffmeister is a Digital Business Advisor who founded DCI-Institute GmbH in April 2006 to drive digital innovation and change. He has collaborated with Fortune 500 brands such as Deutsche Telekom, Telefonica or BASF, as well as numerous other companies like Axel Springer, Basler, Krone, GKL or Payback. Chris has also founded several startups in the field of digital business models, achieving three successful exits to investors and corporations.
Chris has written over 10 books on digital economics and business models. He has pioneered the use of NFC/NFT technology in print media, effectively bridging the gap between Blockchain and traditional books.
Chris holds an M.A. in Communication Science from UGH University in Essen.
Christian Hoffmeister’s highly acclaimed books:
Host: Ulrike Rohn
Sound engineer: Tanel Kadalipp
https://screenme.tlu.ee/podcast/
