ScreenME Podcast
The ScreenME Podcast is all about entrepreneurship, particularly within the creative and media industry.
Through her accessible, easy-to-understand approach, the host, Ulrike Rohn, engages in captivating conversations with individuals who bring inspiration and knowledge to the world of entrepreneurship, including start-up entrepreneurs and those dedicated to teaching the entrepreneurial mindset.
Hailing from Tallinn University, where Ulrike Rohn is Professor of Media Management and Media Economics, this podcasts caters to both students and teachers in the creative field and the media.
For university students, the ScreenME Podcast offers a platform to learn from inspiring role models who share their unique journeys into startup entrepreneurship. Some of these guests are recent graduates, providing relatable and practical insights for those embarking on their entrepreneurial endeavors.
For university lecturers and teachers, the ScreenME Podcast serves as a valuable resource to glean experiences, insights, and tricks for facilitating and fostering an entrepreneurial mindset in students.
Tune in to explore the multifaceted world of entrepreneurship through engaging conversations that transcend the boundaries of academia and industry.
The ScreenME Podcast is brought to you by Tallinn University and it's Baltic Film Media and Arts School (BFM) and made possible through the EU-funded Horizon 2020 project on Screen Media Entrepreneurship, ''ScreenME'' (no 952156).
ScreenME Podcast
#16: Innovation labs uncovered: Bridging academia, industry & creativity in media. A talk with Ana Cecília (Pontifical Catholic University of Rio Grande do Sul, Brazil)
In this episode of the ScreenMe Podcast, host Ulrike Rohn speaks with Ana Cecília, a researcher and professor specializing in innovation labs within the media sector. They explore the concept of innovation labs, their interdisciplinary nature, and the role they play in fostering creativity and problem-solving in media. Ana shares examples of various innovation labs, discusses the importance of innovation champions, and highlights the challenges faced by media organizations in implementing innovative practices. The conversation also delves into the readiness of organizations to adopt innovation labs and the key findings from research on their effectiveness. In this conversation, Ana Cecilia discusses the structure and purpose of innovation labs, particularly focusing on the collaboration between academia and industry. She highlights the importance of bridging theoretical research with practical applications, showcasing successful projects that emerged from these collaborations. The discussion also delves into the evolving nature of innovation labs, exploring trends and future directions, as well as insights from her newly published book on mapping innovation and trends in the creative industry.
Keywords
Innovation, Media Labs, Entrepreneurship, Creative Industries, Open Innovation, Interdisciplinary Teams, Media Future, Challenges in Media, Innovation Champions, Academic Collaboration, Industry Partnerships, Future Trends
Key Takeaways
- Innovation labs are interdisciplinary units dedicated to innovation, focusing on open innovation strategies and collaboration.
- Media organizations face challenges like corporate culture and financial sustainability.
- Diverse teams enhance creativity and problem-solving.
- Innovation labs help media organizations adapt to changing environments.
- Public funding can support the establishment of innovation labs.
- A mindset that embraces failure is essential for innovation.
- The New York City Media Lab exemplifies a successful consortium model.
- Collaboration is key to addressing real-world challenges in media.
- Future innovation labs will require long-term investment strategies.
- Social impact is a significant driver for innovation in creative industries.
Quotes
"Media companies need dedicated time and space to innovate beyond daily routines. Innovation labs provide that environment, fostering long-term creativity and future-focused solutions."
“Media labs don’t just focus on outcomes, but on the process of innovation itself. It’s about learning how to think differently and experiment in ways that reshape the future of media.”
Ana Cecila's bio
Ana Cecília is a researcher and professor at the Pontifical Catholic University of Rio Grande do Sul (PUCRS) in Brazil, specializing in innovation and media labs. With over 8 years of experience studying and visiting innovation labs globally, particularly in the fields of media and journalism, she has gained academic and professional experience in Portugal, the United Kingdom, Colombia, the United States, Germany, and Norway. She is also an integrated researcher at the Center for Global Studies at Universidade Aberta (UAb) and a collaborating member of the iNOVA Media Lab at NOVA University Lisbon. She is the co-author of the book Innovation in Creative Industries: Trends and Labs to Reinvent Media and Business (published in Portuguese, with an English version likely coming soon) and has co-authored executive reports and academic papers on media labs in English. Ana Cecília blends academic insights with practical experience in fostering creat
Host: Ulrike Rohn
Sound engineer: Tanel Kadalipp (episode 1-14), Sangam Panta (episode 15 -
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