The Sales and Marketing Management Podcast
Sales & Marketing Management podcast episodes are designed to provide insights on trends and strategies on a broad range of B2B sales and marketing topics. We do this through discussions with thought leaders, researchers and practitioners. Topics include sales and marketing technology, training, incentive programs, recognition and offsite meetings.
The Sales and Marketing Management Podcast
Digital Sales Transformation and the Pitfalls to Avoid
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Paul Nolan
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Doug Bushée, an analyst at Gartner Sales Practice, explains what we're talking about when we talk about digital sales transformation - and he reviews three common pitfalls to avoid, which he wrote about for Sales & Marketing Management.