The Sales and Marketing Management Podcast
Sales & Marketing Management podcast episodes are designed to provide insights on trends and strategies on a broad range of B2B sales and marketing topics. We do this through discussions with thought leaders, researchers and practitioners. Topics include sales and marketing technology, training, incentive programs, recognition and offsite meetings.
The Sales and Marketing Management Podcast
A Closer Look at Sales Enablement
There has been a lot of talk about sales enablement in the past several years. "Sales enablement specialist" is one of the fastest-growing job titles on LinkedIn.
But what is it, exactly?
The truth is it's different things for different people. In this episode, we talk with Deniz Olcay, vice president of marketing at Allego, about the emergence of sales enablement and how companies can maximize their investment in sales enablement technology.
Our interview with Olcay is part of a larger report on sales enablement that we published in January. And Olcay mentions an Allego report on sales enablement technology that you can download here.