Erin Kienzle on Personal Branding and Social Media Strategies

Can you imagine turning your daily routine into engaging content that captivates thousands? Our latest episode of the Charleston Marketing Podcast promises to unlock the secrets behind this phenomenon with our special guest, Erin Kienzle. With over 20 years of on-air experience, Erin has transitioned from meteorology to becoming a powerhouse video coach. She shares her journey from Ohio to Charleston, revealing her passion for helping businesses leverage short-form video to elevate their brand. Tune in to hear Erin's invaluable advice on personal branding and her favorite weather apps, along with her tips for showing up confidently on camera.

Have you ever wondered what goes into producing a lifestyle show like Lowcountry Live? Erin takes us behind the scenes, highlighting the diversity of guests and the joy of spotlighting pet adoptions. She also opens up about the exhilarating world of auctioneering, her involvement with charity auctions, and her work with Giving for Good. Erin gives us a glimpse into her rigorous daily routine, starting with a 4 am wake-up call, and shares how she manages her busy schedule while staying passionate about her work.

The evolving landscape of content creation and social media algorithms can be daunting, but Erin breaks it down with ease. We discuss the power of authenticity on social media, the importance of engaging your audience through everyday moments in your Reels, and how to overcome imposter syndrome. Learn about Erin's Launchpad course designed to help you develop a strong Instagram strategy and master on-camera presence. Plus, we touch on the supportive community of women in Charleston’s marketing scene and the remarkable opportunities available through platforms like Instagram. Don't miss out on this inspiring and informative conversation!

Chapters

• 0:00 Marketing Podcast Interview With Erin Kinzel
• 8:11 TV Host Talks Auctioneering and Charity
• 13:23 Mastering Social Media Strategically
• 23:59 Social Media Algorithms and Personal Branding
• 29:04 Influencer Culture and Changing Education
• 35:34 Empowering Women in Marketing and Auctioneering