The Charleston Marketing Podcast
Welcome to The Charleston Marketing Podcast, the podcast that dives deep into the world of marketing, with a specific focus on the vibrant city of Charleston. Join us as we explore the strategies, trends, and success stories that shape the marketing landscape in this historic and captivating coastal city.
Each episode of The Charleston Marketing Podcast brings you exclusive interviews with local marketing experts, industry thought leaders and Charleston entrepreneurs who have harnessed the power of effective marketing in the Lowcountry and beyond. From strategic communication, social media, PR, digital strategy and everything in between, we uncover valuable insights and actionable tips for our listeners.
The Charleston Marketing Podcast
Erin Kienzle on Personal Branding and Social Media Strategies
Can you imagine turning your daily routine into engaging content that captivates thousands? Our latest episode of the Charleston Marketing Podcast promises to unlock the secrets behind this phenomenon with our special guest, Erin Kienzle. With over 20 years of on-air experience, Erin has transitioned from meteorology to becoming a powerhouse video coach. She shares her journey from Ohio to Charleston, revealing her passion for helping businesses leverage short-form video to elevate their brand. Tune in to hear Erin's invaluable advice on personal branding and her favorite weather apps, along with her tips for showing up confidently on camera.
Have you ever wondered what goes into producing a lifestyle show like Lowcountry Live? Erin takes us behind the scenes, highlighting the diversity of guests and the joy of spotlighting pet adoptions. She also opens up about the exhilarating world of auctioneering, her involvement with charity auctions, and her work with Giving for Good. Erin gives us a glimpse into her rigorous daily routine, starting with a 4 am wake-up call, and shares how she manages her busy schedule while staying passionate about her work.
The evolving landscape of content creation and social media algorithms can be daunting, but Erin breaks it down with ease. We discuss the power of authenticity on social media, the importance of engaging your audience through everyday moments in your Reels, and how to overcome imposter syndrome. Learn about Erin's Launchpad course designed to help you develop a strong Instagram strategy and master on-camera presence. Plus, we touch on the supportive community of women in Charleston’s marketing scene and the remarkable opportunities available through platforms like Instagram. Don't miss out on this inspiring and informative conversation!
Presenting Sponsor: Charleston Radio Group
Title Sponsor: Charleston American Marketing Association
Cohosts: Stephanie Barrow, Mike Compton, Darius Kelly, Kim Russo
Produced and edited: rūmbo Advertising
Photographer: Kelli Morse
Art Director: Taylor Ion
Outreach: Lauren Ellis
CAMA President: Margaret Stypa
Score by: The Strawberry Entrée; Jerry Feels Good, CURRYSAUCE, DBLCRWN, DJ DollaMenu
Voiceover by: Ellison Karesh
Studio Engineer: Brian Cleary
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