From frustrated mom to founder, Meng Li built the parent-focused diaper bag brand Huhu to solve her own problems packing for two kids. After testing over 10 iterations, Meng launched her first Huhu bag earlier this year.
Meng talks transparently about navigating the world of product development, marketing, and content creation as a solopreneur. Her journey from idea to launch wasn’t quick or easy, but she persisted through the pandemic despite having no previous experience on the product side.
Now that she’s launched, Meng shares what strategies are working for Huhu, like press and influencers. She also discusses the importance of giving yourself more time than you think for metrics like time to purchase. Spoiler: it takes more touches than you’d expect!
What we discussed:
(01:04) Where the idea for Huhu came from
(04:03) Learning product development from scratch
(06:56) The long journey from idea to first customer order
(08:04) Finding and vetting product partners
(13:26) Marketing solo vs. managing a team
(23:19) Press and influencers driving conversions
(25:24) Working with micro-influencers
3 Things Huhu’s Launch Can Teach You:
Links:
Huhu: Website | Instagram | TikTok
Connect with Meng Li: LinkedIn
Find PPC Pitbulls at:
Website: https://ppcpitbulls.com
IG: @ppcpitbulls
Subscribe to our YouTube for the video version of this podcast!
From frustrated mom to founder, Meng Li built the parent-focused diaper bag brand Huhu to solve her own problems packing for two kids. After testing over 10 iterations, Meng launched her first Huhu bag earlier this year.
Meng talks transparently about navigating the world of product development, marketing, and content creation as a solopreneur. Her journey from idea to launch wasn’t quick or easy, but she persisted through the pandemic despite having no previous experience on the product side.
Now that she’s launched, Meng shares what strategies are working for Huhu, like press and influencers. She also discusses the importance of giving yourself more time than you think for metrics like time to purchase. Spoiler: it takes more touches than you’d expect!
What we discussed:
(01:04) Where the idea for Huhu came from
(04:03) Learning product development from scratch
(06:56) The long journey from idea to first customer order
(08:04) Finding and vetting product partners
(13:26) Marketing solo vs. managing a team
(23:19) Press and influencers driving conversions
(25:24) Working with micro-influencers
3 Things Huhu’s Launch Can Teach You:
Links:
Huhu: Website | Instagram | TikTok
Connect with Meng Li: LinkedIn
Find PPC Pitbulls at:
Website: https://ppcpitbulls.com
IG: @ppcpitbulls
Subscribe to our YouTube for the video version of this podcast!