Sarah Delevan, host of the Good Food CFO Podcast, joins us to delve into the crucial role of financial sustainability in good food businesses. Drawing on her dual expertise as a specialty food buyer and a business owner, Sarah discusses the intersection of mission-driven food production and sound financial strategies. From managing margins to strategic promotions, this episode is a treasure trove of insights for any food or e-comm business looking to thrive.
This episode originally aired on our YouTube channel on September 1, 2022.
What we discussed:
(01:00) The mission of getting good food to more people
(03:15) The critical role of financial sustainability in business success
(05:30) Understanding and utilizing Key Performance Indicators (KPIs)
(08:00) Strategies for using discounts and promotions effectively
(10:45) Overlooked metrics in e-commerce and their impact
(13:20) The significance of customer retention and repeat purchase rates
(15:40) Exploring the potential of subscription models in e-commerce
(18:00) Technical aspects of tracking KPIs for subscriptions
(20:30) The importance of understanding and forecasting financial data
4 Key Takeaways:
Find PPC Pitbulls at:
Website: https://ppcpitbulls.com
IG: @ppcpitbulls
Subscribe to our YouTube for the video version of this podcast!
Sarah Delevan, host of the Good Food CFO Podcast, joins us to delve into the crucial role of financial sustainability in good food businesses. Drawing on her dual expertise as a specialty food buyer and a business owner, Sarah discusses the intersection of mission-driven food production and sound financial strategies. From managing margins to strategic promotions, this episode is a treasure trove of insights for any food or e-comm business looking to thrive.
This episode originally aired on our YouTube channel on September 1, 2022.
What we discussed:
(01:00) The mission of getting good food to more people
(03:15) The critical role of financial sustainability in business success
(05:30) Understanding and utilizing Key Performance Indicators (KPIs)
(08:00) Strategies for using discounts and promotions effectively
(10:45) Overlooked metrics in e-commerce and their impact
(13:20) The significance of customer retention and repeat purchase rates
(15:40) Exploring the potential of subscription models in e-commerce
(18:00) Technical aspects of tracking KPIs for subscriptions
(20:30) The importance of understanding and forecasting financial data
4 Key Takeaways:
Find PPC Pitbulls at:
Website: https://ppcpitbulls.com
IG: @ppcpitbulls
Subscribe to our YouTube for the video version of this podcast!