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The Credible Brand Podcast
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
The Credible Brand Podcast
EP13: Taking Risks and Giving Back with Bent Paddle Brewing
We're excited to talk to two of the four co-founders of Bent Paddle Brewing Co. - Laura Mullen and Karen Tonnis.
Laura and Karen, co-founders of Bent Paddle Brewing, share their journey of starting a craft beer brewery with a focus on sustainability and community engagement. They discuss the division of duties among the four co-founders and the implementation of the Entrepreneurial Operating System to streamline operations. The use of Lake Superior water as a key ingredient in their beer sets them apart from other breweries in the area. They also emphasize the importance of creating a unique taproom experience and hosting community events. Giving back to the community and supporting nonprofits is a core value of Bent Paddle Brewing. They share insights into their social media strategy and the challenges they faced during the COVID-19 pandemic. Despite the obstacles, they remain resilient and committed to their vision.
Takeaways
- Implementing the Entrepreneurial Operating System (EOS) can help streamline operations and provide clarity in roles and responsibilities.
- Using unique ingredients, such as Lake Superior water, can differentiate a craft brewery from competitors.
- Creating a unique taproom experience and hosting community events can enhance the brand and attract customers.
- Giving back to the community and supporting nonprofits can be a core value of a business and contribute to its success.
Chapters (Timestamp may vary due to editing.)
00:00
Introduction and Background
03:16
Founding Bent Paddle Brewing
05:08
Division of Duties and Roles
06:06
Implementing the Entrepreneurial Operating System
09:24
Defining Roles and Responsibilities
13:37
Hiring the First Sales Representative
15:52
Using Lake Superior Water as a Differentiator
17:15
Connecting the Brand to the Outdoors
19:04
Creating a Unique Taproom Experience
21:23
Event Marketing and Community Engagement
26:30
Supporting Nonprofits and Giving Back
28:15
Social Media Strategy and Authenticity
32:17
Distribution Strategy and Expansion
33:17
Growth and Challenges Over the Years
34:40
Overcoming Challenges and Persevering
38:28
Key Traits for Entrepreneurial Success
41:47
Finding the Right Business Coach
44:04
Where to Find More Information
