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The Credible Brand Podcast
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
The Credible Brand Podcast
EP16: A Decade of Haunting Success: Courtney McInvale on Building Seaside Shadows from Childhood Dreams to Ghostly Empire
In this episode, we chat with Courtney McInvale, the founder of Seaside Shadows, a business that offers ghost tours and special events in haunted history. Courtney takes us on a journey through her childhood fascination with the paranormal and love for history, which ultimately led to her founding Seaside Shadows a decade ago. We delve into how she expanded her business to a second location and became a published author on haunted history.
We gain insights into Courtney's strategies for encouraging customer reviews and hiring and training tour guides. Courtney emphasizes the importance of storytelling, adapting to changing audience preferences, and staying on top of social media trends as crucial elements of her success in the competitive tour industry.
We discuss the impact of TikTok on her business and the importance of patience and prioritization. Finally, Courtney shares how she celebrated the 10-year anniversary of Seaside Shadows, reflecting on the influence it has had on her life and community. Join us for this fascinating episode and discover how Courtney's passion for the paranormal turned into a thriving business with a loyal following.
Takeaways
- Follow your passion and combine it with your expertise to start a successful business.
- Build a strong team and invest in their training and development.
- Adapt your content and marketing strategies to meet changing audience preferences.
- Utilize social media platforms like TikTok to reach and engage with a younger audience.
- Patience and perseverance are key to long-term success in business.
Resources and Links
- Visit Seaside Shadows website
- Follow Seaside Shadows on TikTok, Instagram, and Facebook
- Email info@wigfieldco.com to be a guest on a future episode
- Connect with Lindsey on LinkedIn
- Follow @LWigfieldCo on Instagram and Facebook
- Visit the website
