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The Credible Brand Podcast
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
The Credible Brand Podcast
EP22: The Power of Relationships with Kathryn Carter, Grace and Virtue Events
In this episode, Lindsey Wigfield interviews Kathryn Carter, a wedding planner and owner of Grace and Virtue Events, who is celebrating five years in business. Kathryn shares her journey of starting her business and transitioning to full-time event planning. She discusses the challenges and opportunities she faced during the COVID-19 pandemic and how she adapted her business. Kathryn also talks about the evolution of lead generation and the importance of collaboration and volunteering in the event planning industry. She highlights the role of social media, particularly Instagram and LinkedIn, in building relationships and promoting her business. Kathryn offers tips for planning creative and engaging corporate events and shares how people can work with her.
Instagram: @graceandvirtueevents
Facebook: Grace And Virtue Events
Email: kathryne@graceandvirtueevents.com
Takeaways
- Starting a business in event planning requires building relationships and gaining experience through collaboration and apprenticeship.
- Adapting to challenges, such as the COVID-19 pandemic, can lead to new opportunities and growth in the event planning industry.
- Utilizing various lead generation strategies, such as referrals, SEO, and lead generation programs, can help in booking consistent clients.
- Working as a solopreneur and using contractors can provide flexibility and support in managing an event planning business.
- Collaboration and volunteering in the event planning industry can foster a sense of community and provide valuable resources and support.
- Social media, particularly Instagram and LinkedIn, can be powerful tools for building relationships, showcasing partnerships, and promoting event planning services.
- Incorporating events into a business strategy can help achieve goals and milestones, and planning creative and engaging events requires flexibility and understanding the client's vision.
- To work with Catherine and learn more about Grace and Virtue Events, individuals can reach out through email, social media, or the company's website.
Chapters
00:00
Introduction and Background
02:00
Starting the Business and Transitioning to Full-Time
03:59
Managing the Business During COVID-19
05:11
Evolution of Lead Generation
06:08
Working as a Solopreneur and Using Contractors
07:56
Collaboration and Volunteering in the Event Planning Industry
09:49
Utilizing Relevant Partnerships in Social Media Marketing
11:24
The Role of Social Media in Building Relationships
13:47
Using LinkedIn for Business Networking
15:06
Incorporating Events into Business Strategy
17:47
Tips for Planning Creative and Engaging Corporate Events
19:39
How to Work with Catherine and Contact Information
