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The Credible Brand Podcast
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
The Credible Brand Podcast
EP29: Insights from Music Industry Maverick Tony Mantor [Replay]
Tony Mantor, a singer-songwriter, producer, and pianist, shares his insights on entrepreneurship and pushing through tough times. He emphasizes the importance of networking and building a reputation in the music industry. Tony discusses his approach to songwriting and the process of developing a song for radio. He also talks about the evolution of his business, from focusing on production to adding additional services like management. Tony shares his belief in never giving up and the importance of having a five-year plan. He offers networking tips for beginners and highlights the value of integrity and quality in his work. Tony Mantor discusses the difference in recording quality in Nashville compared to other areas, the excitement of hearing his productions on the radio, and the impact of social media on the music industry. He also talks about his podcast, "Why Not Me, The World?" which focuses on autism awareness. Tony shares his perspective on awards and the importance of giving back. He emphasizes the need to adapt to the changing music industry and the challenges of streaming services. Despite the challenges, Tony remains dedicated to producing high-quality music and helping others.
Connect with Tony Mantor (Guest):
Connect with Lindsey Wigfield (Host):
Takeaways
- Networking and building relationships are crucial in the music industry.
- The songwriting process starts with the song and then moves to production.
- Having a five-year plan is important for long-term success.
- Integrity and quality are key factors in building a reputation.
- Never give up, even during challenging times. Recording quality in Nashville is significantly better than in other areas, thanks to the talented musicians and producers in the city.
- Hearing his productions on the radio brings Tony Mantor a sense of pride and accomplishment.
- Social media has both positive and negative effects on the music industry, providing exposure but also impacting artists' income.
- His podcast, "Why Not Me, The World?" focuses on autism awareness and has gained significant popularity.
- Tony believes that awards are nice to receive, but the true reward is knowing that you're doing good work and making a positive impact.
- The music industry has changed with the rise of streaming services, which has affected artists' income.
- Emphasizes the importance of adapting to the changing industry and using every available platform to promote and share music.
- Tony's dedication to producing high-quality music and helping others is evident in his work and his podcast.
Chapters
00:00 Introduction and Tony's Journey of Entrepreneurship
03:25 The Power of Networking and Building a Reputation
07:00 The Evolution of Tony's Business: From Production to Management
10:41 The Importance of Having a Five-Year Plan
21:16 Never Giving Up
21:20 The Difference in Recording Quality in Nashville
22:58 The Excitement of Hearing Productions on the Radio
26:28 The Impact of Social Media on the Music Industry
29:49 "Why Not Me, The World?" Podcast and Autism Awareness
33:18 The Perspective on Awards and Giving Back
36:11 Adapting
