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The Credible Brand Podcast
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
The Credible Brand Podcast
EP34: A Campaign Designed to Build Brand Credibility
In this episode, Lindsey Wigfield discusses the challenges of differentiating eggs in a crowded market and highlights the Honest Eggs Co. campaign as an example of effective differentiation. The campaign uses a step tracker for chickens to prove that their hens are free-range, providing transparency and credibility to the brand. Lindsey explores how service-based businesses can draw inspiration from this campaign by sharing data, using technology and telling stories. The episode emphasizes the importance of credibility and differentiation in marketing.
Learn more about the Honest Eggs Co. campaign:
Connect with Lindsey Wigfield (Host):
Takeaways
- Differentiating products in a crowded market can be challenging, but it is essential for building a credible brand.
- Sharing data, such as customer reviews or satisfaction scores, can demonstrate exceptional service and build credibility.
- Incorporating technology in unique ways can generate buzz and differentiate a business.
- Telling specific stories and examples of how a service-based business goes above and beyond can set it apart from competitors.
- Awards and recognition can provide additional publicity and credibility for a business.
Chapters
00:00 Cracking the Egg: Differentiating in a Crowded Market
01:18 The Honest Eggs Co. Campaign: Transparency and Credibility
06:25 Drawing Inspiration: Sharing Data, Using Technology, and Telling Stories
10:18 Building a Credible Brand: Differentiation and Recognition
