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The Credible Brand Podcast
Join Lindsey Wigfield, author of "The Credible Brand: The Fastest Way to Capture Attention, Establish Trust, and Generate Leads for Your Business," on a journey of brand transformation in "The Credible Brand" podcast.
Lindsey's book has been hailed as a valuable resource, offering practical strategies and ideas for creating a brand that resonates and helps achieve business goals. In this podcast, Lindsey and her guests share insights that directly benefit small business owners.
Why waste time on generic marketing courses when you can dive into actionable advice right here? "The Credible Brand" podcast delivers expert interviews, dynamic discussions, and proven strategies that you can implement immediately to build and grow a successful brand. Whether you're new to branding or a seasoned professional, this podcast is your go-to source for tangible results.
Tune in, share with your team, and start implementing Lindsey’s ideas today to elevate your brand's credibility and impact.
The Credible Brand Podcast
EP36: Authentic and Conversational Brand Messaging with Dani Kimble, Azelie Studio
In this episode, Lindsey Wigfield interviews Dani Kimble, founder and chief strategist of Azelie Studio, about brand strategy and messaging. Dani shares her journey from a dance background to becoming a brand strategist and explains how she helps businesses define their core values, mission, and brand identity. She emphasizes the importance of creating a brand that is authentic, conversational, and relatable to customers. Dani also discusses the challenges of maintaining consistency in brand messaging across different channels and touchpoints. Overall, the episode provides valuable insights and practical tips for building a credible and effective brand.
Connect with Dani Kimble (Guest):
Connect with Lindsey Wigfield (Host):
Takeaways
- Define your core values, mission, and brand identity to guide your brand strategy.
- Create a brand that is authentic, conversational, and relatable to your customers.
- Maintain consistency in brand messaging across different channels and touchpoints.
- Build your business in public and show the behind-the-scenes to connect with your audience.
Chapters
00:00 Introduction and Background
03:21 Transition from Dance to Marketing
06:10 Starting Azeli Studio and Giving Back
10:22 Creating a Brand Foundation
13:23 Defining Core Values and Mission
15:17 Conversational Copy and Authenticity
20:53 The Power of Conversational Branding
25:11 Balancing Professionalism and Conversational Tone
28:34 Advice for Business Owners
29:49 Conclusion and Contact Information
