Brand & New
Brand & New is a podcast produced by the International Trademark Association (INTA) and focused on innovation. Published monthly, each episode consists of an open dialogue with experts, visionaries, and influential people from all over the world in order to learn more about the evolution of the legal and intellectual property ecosystem, its concepts, and all actual or potential consequences. Because we consider innovation as a pillar of INTA’s Strategic Plan, and because it is key to “walk the talk,” we invite you to follow Brand & New, to expand your knowledge about the transformation of this industry and to stay curious! Brand & New guests contribute to this podcast in their personal capacity and the opinions expressed (or experiences shared) are their own. They do not purport to reflect the views or opinions of INTA or its members.
Brand & New
Climate Change and Intellectual Property (with Fabrice Mattei, Rouse Consultancy - posted initially on March 2019)
Climate change is one of the greatest challenges of our times. Its interactions with IP are multifaceted, from « green » tech innovations to adapt or mitigate global warming to new branding strategies focused on sustainability. The IP lawyer Fabrice Mattei, based in South East Asia (Thailand & Myanmar), partner at the international law firm Rouse Consultancy, leads the IP and climate change practice, dealing with both international and local laws and policies. He shares his vision as well as his concerns about this “hot topic” and its impact on business strategies.
Every two weeks, on Tuesday, Brand & New gives the floor to inspiring individuals, with a 360-degree vision, to help brand owners, intellectual property lawyers, and marketing and finance professionals (and beyond!) stay curious and agile in an ever-evolving business environment.
Brand & New is a production of the International Trademark Association
Hosted by Audrey Dauvet
Contribution of M. Halle & S. Lagedamond - Music by JD Beats
To go further:
About Fabrice Mattei (link to https://www.consultancy.rouse.com/fabrice-mattei)
About Rouse: website dedicated to IP & climate change (link to https://www.ipandclimatechange.com)
Also of interest:
- World Economic Forum – 2019 Global Risks Report (https://www.weforum.org/reports/the-global-risks-report-2019)
- WIPO about climate change (link to https://wipo.int/policy/en/climate_change/)
- Cambridge and Columbia Universities resources about IP & climate change (link to https://www.cambridge.org/core/books/intellectual-property-rights-and-climate-change/2F51E1A75DAD3FEA96A3A88041063BFC and link to http://climate.columbia.edu)