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Episode 6: Cody Kimball - Getting your data structures and tech stack right
We sit down with Cody Kimball from The Data Guy and chat about all the in's and out's of building your GTM tech stack in a way that enables data integrity. We dive into the nitty gritty of not only how to do this but also the less often talked about difficulties that you face in this process. We discuss how you build consensus and buy in from the different executive audiences of RevOps data and ultimately how to build trust in the fact that the numbers and dashboards that your GTM stack is pumping out are a source of truth.
We sit down with Cody Kimball from The Data Guy and chat about all the in's and out's of building your GTM tech stack in a way that enables data integrity. We dive into the nitty gritty of not only how to do this but also the less often talked about difficulties that you face in this process. We discuss how you build consensus and buy in from the different executive audiences of RevOps data and ultimately how to build trust in the fact that the numbers and dashboards that your GTM stack is pumping out are a source of truth.