Kim Nishida — Tips for Running a Successful Launch, The Unique Challenges of Marketing Yourself, and a Simple Email That Stopped a Flood of Refunds (#4)

Kim Nishida (@kimnishida) is a marketing and launch expert, and the founder of Ready to Evolve.

In this episode, Bobby speaks with Kim about how her journey from running marketing for some of the biggest names in the personal development space, to now growing her own coaching business. They explore the lessons and frameworks Kim has taken with her into this new chapter, as well as how she's dealt with the challenging transition from doing marketing for clients to now marketing herself and her business.

Show Notes:

(01:00) - Introduction

(01:30) - Lessons From a Marketer

(03:00) - Personal Development vs. Business Marketing

(04:45) - Messaging in the Personal Development Niche

(06:15) - Making Sure a Launch is Successful

(9:00) - Tips to Get a Launch to Convert

(10:00) - Reducing Refunds & Supporting Customers After the Sale

(12:30) - Surprising Launch Lessons

(15:00) - How Kim is Approaching Her New Business

(18:00) - Business Brainstorming

(22:00) - Adjusting Messaging to Your Ideal Client

(25:00) - The Ideal Nurture Sequence Length