Investing in a podcast can be a gradual, long-term investment.

Brannon Poe started podcasting in 2013, where he would record conversations on his phone. Today, Accountant's Flight Plan publishes two episodes each month and has a backlog of guests waiting to have a conversation with Brannon.

In this conversation, we explore:

• An overview of Poe Group Advisors and how they help accountants
• Why Brannon started a podcast in the first place
• When he and his team got serious about the podcast
• How Brannon approaches guest selection
• How the podcast has impacted Brannon's speaking skills
• Different ways his team promotes the podcast

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This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.