Writing a book for your consulting business? Use a podcast for research.

When John Garrett decided to write a book, he launched a podcast to help with his research. Eventually, the What's Your And? podcast has served as a remarkable launchpad for speaking engagements and business opportunities, contributing to an estimated $200,000 in new business—all despite having zero sponsors. 

In this conversation, we cover:

• Rapid-fire questions to break it open
• How people can be a differentiator for firms
• Podcast origin: from The Green Apple to What's Your And?
• Behind the scenes
• Personal and professional impact
• The future of What's Your And?

This episode was produced by Red Cedar Marketing. Need help launching and running a business podcast that actually produces results? Visit www.redcedarmarketing.com.