Why Pimpin' Positivity

Alethea backtracks on the meaning behind her brand name "Pimpin' Positivity". In the words of Mrs. Crimmins, "They pimp hoes and I pimp positivity". Alethea's mission is to use her story of how she overcame the hard moments in her life: being bullied, having little to no self-worth, abuse, and more to inspire others to overcome their traumas and past. Turning your test into a testimony and your pain into purpose is something that we all can do.