How To Grow A Construction Newsletter To 1,000 Subscribers

The construction industry isn't great at marketing. So anytime I find someone creating content that isn't only really good, but extremely entertaining, it gets my attention right away. I got to chat with Matt Graves of Construction Yeti where we unpacked his construction newsletter strategy that has grown to over 1800+ subscribers. What's crazy is that Matt isn't a traditional marketer himself. He's a Construction Management Professional full-time. And has built Construction Yeti on the side. We also discussed marketing in construction, sharing upcoming content ideas, and even his hot take on ConTech marketing (which is a very spicy take).

2:48 - How a Construction Manager Landed in Marketing
4:34 - What Construction Yeti use to be
5:51 - Why construction marketing is boring
7:51 - Why every contractors need to post on social media
13:02 - The birth of the Construction Yeti newsletter
15:46 - What's on the Construction Yeti newsletter
18:51 - Don't be predictable on social media
20:42 - The results from starting a construction newsletter
21:36 - The sacrifice with being a construction content creator
24:31 - How Construction Yeti grew to almost 2000 subscribers
28:12 - Reddit in construction
32:41 - Create content like you're posting on Reddit
34:53 - How to start your own construction newsletter
36:50 - Construction newsletters to follow
40:28 - Repurposing micro content into long-form content
43:20 - Jonathan and Matt share an upcoming social media post idea
46:32 - Non-construction newsletters to follow
47:44 - The Alex Hormozi content strategy
52:18 - HOT TAKE on ConTech
54:46 - How to connect with Matt

► If you need help with your social media marketing, check out my social media agency, Customer Growth!

► Find me on LinkedIn!

► Subscribe to our podcast, Construction Marketers!

► Please don't forget to subscribe to our YouTube channel!