Never Been Promoted

DON’T Overlook the Power of Data: Jacki Leahy’s Advice on RevOps

June 11, 2024 Thomas Helfrich Season 1 Episode 59
DON’T Overlook the Power of Data: Jacki Leahy’s Advice on RevOps
Never Been Promoted
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Never Been Promoted
DON’T Overlook the Power of Data: Jacki Leahy’s Advice on RevOps
Jun 11, 2024 Season 1 Episode 59
Thomas Helfrich

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Never Been Promoted Podcast with Thomas Helfrich

Jacki Leahy is the founder and CEO of Activate the Magic, a fractional revenue operations agency. With a diverse background including careers in education, real estate, and tech sales, Jacki has honed her skills in building and optimizing business processes. Her expertise lies in aligning sales, marketing, and customer success operations to create a seamless revenue engine for businesses.


About Jacki Leahy:

Jacki Leahy is the founder and CEO of Activate the Magic, a fractional revenue operations agency. With a diverse background including careers in education, real estate, and tech sales, Jacki has honed her skills in building and optimizing business processes. Her expertise lies in aligning sales, marketing, and customer success operations to create a seamless revenue engine for businesses.


In this episode, Thomas and Jacki discuss:

  • Activate the Magic: Jacki introduces her company and explains the concept of RevOps, highlighting how it integrates sales, marketing, and customer success operations to streamline business processes and drive revenue.
  • Journey to Entrepreneurship: Insights into Jacki’s diverse career path and how her experiences in various industries led her to discover her passion for RevOps and starting her own agency.
  • Implementing RevOps: The importance of understanding and optimizing data flow within a business, and how RevOps can help identify constraints and opportunities for growth.


Key Takeaways:

  • Understanding RevOps

The role of RevOps in unifying sales, marketing, and customer success operations to ensure a cohesive revenue strategy and improve business performance.

  • Importance of Data

How leveraging data and creating efficient processes can uncover hidden opportunities and drive sustainable growth for businesses.

  • Empowering Small Businesses

The value of providing high-quality consulting services to small businesses, helping them navigate the complexities of revenue operations and achieve significant growth.


"Revenue operations is the HVAC and plumbing that supports the go-to-market team." — Jacki Leahy


CONNECT WITH JACKI LEAHY:

LinkedIn: https://www.linkedin.com/in/jackileahy/

Website: https://activatethemagic.com/croconsigliere


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted 

Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted 

Website: https://www.neverbeenpromoted.com/

Instagram: https://www.instagram.com/neverbeenpromoted/

YouTube: https://www.youtube.com/@neverbeenpromoted

LinkedIn:

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Show Notes Transcript Chapter Markers

Send us a Text Message.

Never Been Promoted Podcast with Thomas Helfrich

Jacki Leahy is the founder and CEO of Activate the Magic, a fractional revenue operations agency. With a diverse background including careers in education, real estate, and tech sales, Jacki has honed her skills in building and optimizing business processes. Her expertise lies in aligning sales, marketing, and customer success operations to create a seamless revenue engine for businesses.


About Jacki Leahy:

Jacki Leahy is the founder and CEO of Activate the Magic, a fractional revenue operations agency. With a diverse background including careers in education, real estate, and tech sales, Jacki has honed her skills in building and optimizing business processes. Her expertise lies in aligning sales, marketing, and customer success operations to create a seamless revenue engine for businesses.


In this episode, Thomas and Jacki discuss:

  • Activate the Magic: Jacki introduces her company and explains the concept of RevOps, highlighting how it integrates sales, marketing, and customer success operations to streamline business processes and drive revenue.
  • Journey to Entrepreneurship: Insights into Jacki’s diverse career path and how her experiences in various industries led her to discover her passion for RevOps and starting her own agency.
  • Implementing RevOps: The importance of understanding and optimizing data flow within a business, and how RevOps can help identify constraints and opportunities for growth.


Key Takeaways:

  • Understanding RevOps

The role of RevOps in unifying sales, marketing, and customer success operations to ensure a cohesive revenue strategy and improve business performance.

  • Importance of Data

How leveraging data and creating efficient processes can uncover hidden opportunities and drive sustainable growth for businesses.

  • Empowering Small Businesses

The value of providing high-quality consulting services to small businesses, helping them navigate the complexities of revenue operations and achieve significant growth.


"Revenue operations is the HVAC and plumbing that supports the go-to-market team." — Jacki Leahy


CONNECT WITH JACKI LEAHY:

LinkedIn: https://www.linkedin.com/in/jackileahy/

Website: https://activatethemagic.com/croconsigliere


CONNECT WITH THOMAS:

X (Twitter): https://twitter.com/thelfrich | https://twitter.com/nevbeenpromoted 

Facebook: https://www.facebook.com/hovienko | https://www.facebook.com/neverbeenpromoted 

Website: https://www.neverbeenpromoted.com/

Instagram: https://www.instagram.com/neverbeenpromoted/

YouTube: https://www.youtube.com/@neverbeenpromoted

LinkedIn:

Support the Show.

Serious about LinkedIn Lead Generation? Stop Guessing what to do on LinkedIn and ignite revenue from relevance with Instantly Relevant Lead System

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AI nerd. No. I was kidding. That's my old YouTube channel, guys. AI nerd is an old YouTube channel. This is the Never Been Promoted podcast, video, YouTube channel, whatever you however you're experiencing it. I appreciate you being here. This is the first time you've been here. Good luck. No. I'm kidding. Thank you for I mean, if you've been here before, you'll know that we're we're gonna meet another cool entrepreneur, and we're gonna learn something, from her today, about RevOps. And you'll first learn what RevOps means, and then secondly, what you do with that. So, if this is your first time and you've or you've come back, thank you so much. We're about unleashing your entrepreneur. I'm on a mission to create more entrepreneurs in this world and make them better at entrepreneurship and life, and we're doing that through the stories of others. And the story we're gonna learn today is from Jacki Leahy. Jacki, how are you? No. I'm very good. I'm delicious. Thank you. How are you? I believe I've read on your LinkedIn profile. I think I'm by the way, I'm your 12,000 connection. I'm I'm I'm literally on the number, 12,000.
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I
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I'm gonna be a I honestly, if I'm not answering, you're the one. You're the one. But you're in Boston. Is that right? You're in the Boston area? Right down. So you actually so I was eating crap. Are you a suburbs Boston or a real
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Boston? No. I'm in the Back Bay.
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If you know Boston, I'm right by the I've been to Boston 2 times. Both times, I was in the Garden. That's it. I went to go see a Celtics game, and then I went to go see the Blues kick the Bruins ass in the playoffs years ago. Like, I'm a Saint Louis Blues fan. I got invited up. Thank you. It has nothing to do with what we're talking about today. Congrats. You own a company called Activate the Magic. You're a big David Copperfield I'm just kidding. What is Yes. Is this David Blaine or Copperfield? I may have dated myself a bit there. David Blaine. 6th Street and Roy fan and huge I I don't know if they do tigers or they do magic actually, how I think about it. Huge. What do you do with a tiger? Why would I go see them for 2 hours? Tigers? Get eaten by tigers. Like, one got eaten by it. I know. Well, I don't think you can anymore.
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1 got eaten in the, yeah, the it was at the Mirage, the secret card. I just learned this yesterday on TikTok. Mirage is going to get rebranded as a Rob cafe. Her There already is a hard rock. In 2025.
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Yeah. But why not? Hard rocks are cool. I think there's gonna be another one. Nothing to do with rev ops. So you have a rev ops company called Activate the Magic. You do I don't eat tigers nor tigers are eaten or any have been guys, first of all, no tiger was hurt during the filming of this, podcast today. Not one. 1. Not one. Not even a dog. Not so far. So cats, maybe. If one of my cats comes in here one more damn time and meows for something, that tiger might be going down. Okay. Tell me what, activate the magic's all about.
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Yeah. So we are a fractional revenue operations agency, and I probably threw out all of the buzzwords. What's an agency? No. So
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well, tax Well, that was the what is rev ops? So it's it's revenue operations, I believe. Right? But what does that mean? Translate that to, a founder.
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Yeah. It's a new word for something that's been happening for ages ages. So people have probably heard of sales ops or business ops. How I like to think of it is the HVAC and plumbing that supports the go to market team. So how is all the data piped together so you know who your clients are, who your prospects are, how you're doing?
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So before we dive into that, because I have lots of questions as an agency owner about that. But can can you back into how you got into your kinda entrepreneurial journey into owning Activate the Magic?
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Yeah. Well, I'm a former kindergarten teacher. Did you pick up a real estate agent? The the
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the the the what are they? Thankless jobs of the world. Do you have any others? I actually picked a marketing agency. So, yeah, you just continue right down the route with that one.
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Yeah. Yeah. Yeah. Exactly. Yeah. So I had, like, a whole bunch of careers. And at 33, I was like, you know what? I had figured out real estate. I had sold 1,000,000 of dollars in condos, and I was like, I'm bored. And I was just fascinated by tech startups. I live in Boston, which is a huge hub for innovation. And my stepdad was like a fractional CEO of a bunch of different tech companies. And just it's so fascinating. The there's a new problem every day, every minute. I I I love the 0 to 1. I love I love everything being an emergency.
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Like Oh, okay. So silly. It's so great. But how'd you land into revenue operations? Like, so are you, you know, are you a data nerd at heart and you saw that the need? Or I always ask that because
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No. Not. No. I'm an accidental technical person. So I started in tech sales in an entry level position. It's the BDR, if you know, SaaS sales, the business development representative, started running BDR teams. The 3rd startup that I was at, I was hired number 10 at Linksquares, And I was there for a little less than 2 years, and we went from 350 ks ARR to 9,000,000. And we did not have any marketing hire. It was a 100% cold outbound. And this is sort of in the heyday of, we call them sales engagement plat platforms like Outreach and SalesLoft. And, yeah, we created a whole company out of cold emails and cold calls and LinkedIn connections. And what was so fascinating to me was, of course, I I could I could create pipeline by myself. Right? I can I can talk to a brick wall, and I could coach and run a team to do that, But the real magic happened when I was able to create processes and systems by which we weaponized a friendly group of awesome people? And so that was where I tripped and fell totally in love with, yeah, operations. I was a senior I'll do it. Central admin of Salesforce. That'll do it. Right? I I was obsessed, like immediately obsessed. And, you know, people have asked me, well, how did how did you get started? How did you get certified? How did you keep yourself going? And it was more like, honestly, it was I don't know how I could have stopped. Like, I would regularly be, oh my god. I have to go to bed. It's 2 AM, and I'm just crushing Trailhead. That's the online learning platform. Like, just time would evaporate, just that sense of flow, just building building solutions that just, like, make everything better. And then I'd I'd show it off to my team, and they'd be like, oh my god. This team does everything.
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And so We're rev ops Yeah. So where does rev ops, you know Yeah. And bigger companies, is it in our marketing? Is it in sales? And and where does it fit with a small business? Like, tell me where that fits organizationally and maybe relate it to small, you know, tiny small big kind of company setup because I'm not really sure.
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Yeah.
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Well, you stumbled into a high Did I stumble or did I do research? We don't know. Maybe I phrased that question. Oh, oh, oh, oh, oh. But you asked it so I absolutely stumbled into it. Go ahead.
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Yeah. Yeah. Yeah. Okay. Yeah. So so revenue operations is theoretically different than sales operations because it's sales ops, marketing ops, and customer success ops. That's the stuff that happens after the the deal is won, and you're supporting your customers. So what the problem was is they're all different. Right? And so running automations and marketing that was interfering what's happening in sales and vice versa. So, really bringing it as a hub. What usually happens is it rolls up to the CRO or VP of sales, and that's like, 9 times out of 10, that's what it is. And my problem with that is that sales leaders They're in sales. Really good at getting what they want. And because you're yeah. We're in sales, and we have the personality and the conviction and and the stubbornness, whereas rev ops really needs to align with what's best for the entire revenue engine. Right? So we wanna look at the the biggest constraint across the entire system, and sometimes that's not in sales. And it's it's really difficult to have bandwidth. Just grace to do that if your immediate boss who's in charge of your health insurance and livelihood really wants a checkbox. So I would love
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rev ops to roll up to either the COO or CFO. Yeah. In a small company, it just goes to the owner. Ideally. One question I always have is when Yeah. When does that begin? So are you are you too soon to have RevOps, or is there a lighter version? And I only frame up the question to me slightly. Like, we barely have a CRM. I think I would call Mailchimp our light, but we don't do we're not very you know, our company, we don't do very much downstream marketing, right, and stuff. So where does it and then on sales, like even those downstream flows of like, you know, tell me where and when you operate and when you bring in this kind of idea.
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Yeah. So I focus most I focus on b to b. So and probably a lot of the That's probably a mix. This is my b b to c There's probably b to b consumer. Owners, and there's b to c,
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you know, enthusiasts. There it's gonna be a mix because, but even in any on any regard, maybe delineate between the use of both because I think that's actually what I haven't thought about. Like, why does that even matter? So
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Right. Yeah. Well, I just wanna qualify everything that I'm saying is that I'm coming from a context of b to b and mostly tech. So when we usually come in is when it's shifted from founder led sales to sales led sales, which is its own undertaking because all of a sudden, somebody's gonna sell your product or service without having that conviction and weight and gravity. Right? So and really developing, like, the systems and stuff. So that's happened, and they've figured it out. Right? So all of a sudden, they're almost selling despite themselves. If you find yourself for, like, I don't know how these deals are coming in, and I don't know how the heck I'm going to serve them, But they're here, and I'm scared because it sounds like a great problem, but the pit in your pit in my stomach went holy holy cow. I don't know what I'm actually on the hook for. Or if you're a VP of sales, you used to, like, used to meaning like 2 weeks ago, I had my hand hands wrapped around every sing every single deal in the pipeline. I knew who was who, what was what, the ins and outs. But all of a sudden, I don't know what's happening. So that's really when the tech and the operations comes in. And and mostly, it's agreeing on definitions and simplifying a process so that the VP of sales can just refresh their Salesforce dashboard or house or wherever it is and be like, Okay. I'm I'm probably not going to That's actually you know what? Well
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yes. So it's so you described it. Right? If if you're Well, it's scary. Yeah. Tough success is what I'm hearing. And you have to have more than founder led sales. Yeah. Why, like, you know, where we are in our our journey, we're founder led sales. I get referrals. We get some people that kind of I have no idea where they came from. But it's not where I'm like, man, there's a lot of stuff coming in. I don't know how to deliver. Like, you know, and you wanna track your dollar. Yeah. And I see it happening even more over the last year. I see way more than your prior. And as you make pivots and stuff, it becomes obvious. Or you start tracking data itself, like, if you're running ads or if you're doing something else. But you're saying is you're an organization of size. You've you've cracked one piece, which is you've gotten out of founder led sales. You have a Salesforce, and they are delivering. And there's a marketing function that is bringing in people or there's there's a lot of pieces going on. This data helps you do what then?
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Yeah. I think the biggest thing is wrapping your heads head around what's actually happening. Where where is the biggest constraint? Where where are we leaking money? Where can we tighten up?
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It's no longer growth at all costs. Right? It's sustainable growth with with an ion margin. When you when you look at the data from a that's new. Hey. You're paying your, you know, sales reps, let's say, whatever, x amount of commission, but they're selling it under margin to get it done. But they're and then therefore, you're not a profitable company because you're paying your salespeople. Does that what you unveil in your kind of data sometimes too?
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Yeah. In in partnership with finance, so usually so I like to partner with, like, subject matter, like, expertise experts who have a strong vision of where they're going. Right? So a CFO is like, I wanna know more about our margins. Can we figure this out? Right? And so I go in, I, either uncover the data or create the infrastructure so that data can be captured, which is huge. Right? And organize it so that he can see or she can see what's going on. So it's really uncovering the truth. Right? So and it's it's moving from managing leading from the gut
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to Yeah. And easy. Well, and gut going on. Say it that way. Because that's truly how you're like, I think it comes from here. And so it helps Dan then off, also then drive budgets where investment should go, where people should be hired, or division should be cut, because it's it is always about then the revenue behind it. Alright. What's your ideal cut so I'm gonna give you, like, a little small you know, if you're hearing this part, don't hey. Just listen. You see, you might be this person. Who should get a hold of you? Like, where where do you fit best as your agency?
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Yeah. So full full blown agency. My target customer is your VP of sales or, CRO, but early stage. Right? And it's you've you've figured out how to sell, but it's a little bit all in your head, or the data is everywhere, or you're the 2nd or 3rd VP of sales to come in. You're finding success, but Salesforce looks like a graveyard, like a dinosaur graveyard of fields, and it's just a mess. Right? Or, typically, it's you're like, oh, we have to move. We're we've been on HubSpot or Pipedrive or something affordable, and we really need we're we're going up for funding, and we really do need to get our stuff in Salesforce and, you know, best practices and all the things. So there's usually, like, an influx of chaos, and you're like, I don't know. And so my team were like the avenger Avengers. Right? We've got wisdom. We've got expertise. We also have just really deep technical chops. So we work together. We we pull pull who we need when we need it,
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to slay the chaos. That's good. I mean and, you know, listen. I mean, the revenue operations is, it's a critical piece to maybe later stage, you know, entrepreneurs. Maybe pivot a little bit. I wanna talk about your journey of becoming Yeah. Entrepreneur. Like, you know, maybe start with what was, like, kind of the biggest challenge for you to make the step? How do you mean that?
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Self-concept. I always saw myself as I called it the second banana. That term. What is the second banana? Like, I want yeah. Like, I've always been the the how person. I love pairing with a visionary. If you know the CliftonStrengths, like a visionary leader, futurist. Right? Strong vision, the what. They have the what and the why, but they really need executing. And I am GSD. Like, yes. And so really switching to see myself as, wait, I do actually have a vision. I can trust myself to have a very grown up responsible business. I helped run my family business for a while, so I was I was really scared about payroll, right, and taxes and all the big stuff that,
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is intimidating.
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So it it was really payroll. Oh my gosh. It's I get cold like, I like, logically, I know I know my customers pay their invoices. Right? But every month, I'm
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like, I might not ever get paid any money, ever. It's it's so much yourself. You can handle your own. It's when you other people are counting on you, that's when you're like, oh, man. If they don't pay. But then you're like, if I gotta let people go, I gotta let people go. It's that simple. We'll be back. They understand. Alright. So your your own, you know, identity with that and and I think there's a flip side. So I'm probably more on the visionary, the what, why. I I I personally know that the how is why I was really I I don't know how I would deliver that. I know I don't want to deliver that. I wanna sell it. I wanna talk about it. I wanna move the needle, but I have no interest in doing it. And so if you're an entrepreneur out there and you think about what's gonna fit you, I think this is kind of the reflection moment I'd like to take is that you found something you didn't realize you had, but combined with this confidence that you knew how to get things done. And if you're somebody who can get stuff done, I, you know, I I meet people like this. I'm like, that's fantastic. You should leverage that because if you could find the one thing that you know the what and why, you've got the whole package. You're actually in a much better position than the what and why people because they can never get stuff done. That is they are never coded on the how. I I maybe I'm wrong on me generalizing or being absolutism there, but it it doesn't work that way. I just you can't your my brain is not functioning the how, and I it is like. So if you're like that, you're gonna have to find a how person.
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Right. And that's the thing. It's it's all about the right matchups. I have a business I had someone working with me that I brought in as an actual business partner because she's deeply, deeply technical and loves the loves the details. Right? Where I like the how, but once you get too deep in the details, I'm like, what's for lunch? Oh, shiny object is over here. What's over there? Oh, squirrel. Yeah. So it's, like, really so, of course, self-concept, but then being being real
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and sober about strengths and weaknesses and realizing that trying to get good at things that I'm never going to be getting. It is. And you have to sharpen. You have to I I think the biggest piece is self reflection of who you are. And I and I'll go back to the thing I've seen, like, building you know, what business do you want? I I think I would be a great fractional CMO for people or or I just don't wanna trade specifically my time for money because I know it's unscalable. And at some point, you get aged out of your own, what you do. So ageism happens no matter if you're employed by yourself or not. And so I I'm not one who says I want to trade time. I want to create recurring and and manage the recurring. I don't mind doing the sales piece as long as I have to deliver it. Even that but but the point being is that you consciously, you know, if you I want to be a coach. It's gonna you got to make it worth your time to do it, but I don't want to be my only source of revenue. If I was going to do your role where it's project based, that would probably drive me nuts because I'd be like, oh my gosh. I'm always hunting for the next thing. So I I would, like, I would I would pull back from that. Now if you're getting a million out of project, then I'd probably really reconsider it. But
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Well, we, actually, I so strongly believe with you. Like, my value is not absolutely equal to my time. Right? It's it's something around, like, life force energy. So we actually don't do project based quotes. We do subscription, and it's Mhmm. All agile.
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Yeah. We do we we take that. And I'll tell you out there as entrepreneurs always try to learn the lesson back. If you can set your business up to be month to month, it sounds frightening. And you're like, oh, my gosh. How do I how do I bank on that? You're thinking like a w two employee because the truth is a year long subscription, a company like we're not doing anymore, and there's nothing you're gonna be able to do about it. They don't wanna pay you. You have no resources to go after them unless it's a major. So you might as well drive value month to month, have everyone feel better about it, and then it puts you and your teams on the hook to the Lord. And it keeps everyone accountable in the equation because the truth of the matter is, if there there's no difference between that and a And at all. Yeah. A year long contract because if you're gonna if you're gonna go spend time enforcing, you're never gonna get to that person's business again ever no matter what because you're just it's just gonna be fight. You don't want that. No. You don't want that ever.
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No. No. No. Exactly. What I want to add to that too is it also has the client on the hook That's right. If they're not having Constant feedback. That's the agile method there.
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100%. Agreed. So and that's saying that's not right for everybody. Let's let's but I will tell you this. Once we've had customers that have been month to month for over a year, a lot of go to quarterly. Some are now paying 6 months. I don't make them do it. I don't even offer really a discount, but some of us go a year out. I will certainly discount it because I know we're hooked up and we're aligned and they love what we're doing. Then then go do a year long deal because you've established value. Mhmm. I'm even 1 I don't you know, I would think you would still do some project work if it's more on the assessment workshop phase to see where they're at. Do do you do some stuff like that where you come in and, say, hey. We'll do that. We'll figure out if you're a good customer kind of thing or give you a how do you guys because because that tip of spear sometimes needs to be a project, though.
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Yeah. So, we talk about what priorities are and what get what needs to be done, what they want done, what would be nice to have done. And, basically, I reply with an estimate of we have a small, medium, and large package and how many months. Right? So based on if it's one person and they're busy, like, let's do a small package, and it's probably gonna take 2 months to get through. Right? Whereas if they are ready, this is emergency style. We gotta do all the interviews 1 month at large.
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And Yeah. We'll figure out what What do you from there on. You know, I'm gonna let me shift gears a little bit. You you seem like you you said you do a lot of training and, you know, it's like you're a what do you call it? You have insatiable appetite to learn. That's what that's the vibe. That's the energy I'm getting, the life energy.
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Tell me about that. Give it a guy some advice.
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Yes. I don't know if they're, you know, you know, just voracious readers or or consumers. Where do you recommend they start? They wanna because I let me I'm sorry. I I believe to be successful is kind of 3 main things. Right? You have your skills and talents. You have this mindset you'll have either being open, I will find a way through, or it's closed off and you won't. And thirdly, it's it's really your willingness to adapt. And those really are things, some of the core things around resilience and moving forward and being able to solve problems or get things done to be an entrepreneur. In that, the skills and talents, specifically, what where do you recommend someone go develop that one function of it? Yeah. Like, you said you're you know, you you hit online courses. So what what what are some recommendations you make?
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Yeah. Well, if you wanna learn Salesforce, Trailhead, just Google Salesforce Trailhead, you can teach yourself. Yeah. Although that's what I did. Totally self taught. The classes are not like paying for classes is absolutely not necessary. HubSpot also offers education. And especially when it comes to skills, I think learning a software that's coming up and you really are genuinely interested in the business application, like the context, they want they want organic influencers. Right? They will give you opportunities to speak in webinars and white papers and stuff like that. Right? They so that and you'll probably be the 1st official admin. Right? Like, certified admin. Like, marketing. You know, we're gonna certify you.
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Give the social proof. And if you're willing to jump in and you seem credible with whatever, you just can't be like, you know, you know, I was living on the street a week ago, and now I'm a Salesforce expert. Right? You have to you have to have some kind of credibility in the space. But you're you're right that the peep you know, that's a huge marketing function that helps you, helps them. They know it, you know it, and go get over it. That's great advice. Any any books or podcasts besides I've never been promoted? One that you Yeah. Right. I would definitely recommend that one. Never been promoted.
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Absolutely. I cannot recommend Alex Hermozi's stuff. You can or cannot? Like Oh, yeah. I'll just look with you. He's amazing. Absolutely amazing. He changed my life, $100,000,000 offers. Just the way to think about how how I'm positioning myself and how I'm offering it. And and if it doesn't work, how to incredible. And I love his podcast is great too, and how he talks about everything is a skill. Like, people think personality is you're born with it or whatever. No. Everything is a skill. If you genuinely wanna be better at being charming, you study being charming, and you develop that skill.
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I do too. I I find that if you his approach on it. Like, for me, I wanted to work on pausing while I was talking. See what I did there? I'm trying to become funnier. It's not working. You know what? Screw it all. I I quit. This is the last show ever. Jackie Laney's fault. Goodbye. No. I'm kidding. So, I agree. Alec Alex is great. His podcast is fantastic. I don't know why it's a Breathe Right strip. I think that that Jerry Rice kinda had that in the eighties, nineties, so I don't think he needs it anymore. I I don't I don't know what he's doing with that. I don't understand if he's promoting. Aw. He's breathing. I just don't get it like that. He needs to breathe. He has a deviated Now you guys are like, what hell is he talking about? If you don't know who this guy is here.
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He wears a yeah. He wears a breathe right strip across his nose.
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He switches it up. Sometimes it's like was it 1 out of Yeah. That math. 1 out of 0 or something like that? He's a great guy. He's a great resource to go look at. And stuff. Yeah. You can agree or disagree with all the stuff he does, but, man, truly, truly amazing, entrepreneur. I mean, really, great to watch. Anything else from, like, you know, like a book or something like that that you read? I think you'd mentioned 10 to 1. Is that what was that
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another one? Love 0 to 1, for sales, I I think the best ever is you can't teach a kid to ride a bike in a seminar by David Sandler. Like, I've probably read that, like, 98 times. At the end, there's the success triangle, getting the angle on success. And, seriously, if I'm in a funk, I just take that out. I can Google it now because Google is around. And it's like, is it is it mindset? Is it skills? Or is it the market? Right? Where where am I stuck? Where am I stuck? So instead of just tornadoing, I could be like, oh, ah, that's what it is. Okay. Shift. But I think the biggest thing and I think if you're listening to this and you're an entrepreneur, I don't think I think everyone who's listening is probably a voracious learner and, like, running down rabbit holes and stuff like that. I think the one thing that really truly did had the most impact on my entrepreneurship journey, was I did Atlas project. It's a 3 part training. It's in person. It's held in Vegas and Austin now. And it's all about, like, who are you and what do you want? What are you here for? And, like, if if you've got
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a wish or a vision inside you, like Yeah. Well, I I You you catch a dream. Mentoring and training. And so What what I find it difficult in those is in the moment, you're there that week. You got a bunch of like minded people. It's like this little spring break bubble almost where you're like, it's all great. And you get back home, and there's kids and dongs and people yelling and trash to take out. And how do you how do you
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Mhmm.
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Yeah. Well, all of a sudden, you're like No one's having training isn't working. No one's no one's list I mean, how do I focus? What do you do for that? You know what I mean? Like, that transition back from the training to take it back and put it in when you have other things in your life, like, as you will. That's where it's like that's where I find sometimes a step is dropped by most people. It's very hard. What do you do?
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Yeah. Take it outside. Take it outside. Take it outside. So it baked into the Atlas project, it's 2 weekend 2 weekend trainings, 2 weeks apart. And then the third part, if you opt in, it's a 90 day integration. Right? So you get coaching every single day, weekly check-in. You have a juicy goal for yourself, but then you also have goals as a team. And it's it really is it's having a vision, commitment, committed next action, and go and go and go and go. And really turning turning life into a game. And, like, when when you fall and have road rash on your face, right, figuratively, anyway, what do you do? Right? How how do you how do build building the skill of that resilience and getting up and and shifting. Right? Who do who do I get to be such that my outcome shifts? And and that's what and so I stayed on and coached and captained, a couple more cohorts. So I really did become like a like a I am a transformation. Maybe you've been describing a call leader. I think I'm just being a call leader. Who I am.
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Well, I wish I could be a call leader. Thank you for your post. I wish.
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I wish. They kicked you out. They kicked you out. They kicked you out. They're like, Jacki, no. Too much. Go. Too much Kool Aid. You're out of here. And too much Kool Aid, Jax. Get out of here. But when so I started activate the magic a year and a half ago, and I was fired on I have laid off, you know, 2022 and SAS looked weird. And I was fired from my dream job on a Tuesday. It really didn't hit me to the following Friday. And that afternoon, I was talking to I have a virtual happy hour with other rev ops nerds. And the people shifted me. Right? They're like, Jackie, why are you down on yourself? Woah. Woah. Woah. Woah. Woah. Like, let's get some reality. And it I was able to shift. I launched my company the following Monday, so less than a week. I have full website,
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post up on LinkedIn, and my first Oh, my next question is really how did you get your first client now. Did they find you via LinkedIn?
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They found me verse via Instagram. That's a stalker. I'm not even on Instagram. Well, but that's it it that's I credit to networking. Right? Like, having that network, she asked Instagram, I need help figuring out Salesforce. Who should I talk to? And a couple people recommended me. So she found me on LinkedIn. Do you, Yeah.
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So you're so I always ask kind of this question for you, you know, in in your life or another time 0. Like, every day is a new time 0. And I can see in your in your wall behind, you're excited about everything. So what are you, what are you, how are you staying focused, and what are you doing today as if, you know, it's it's all new, gonna be ahead. So what are you doing to kinda keep yourself sharp or something about the
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Yeah. I have a coach. I have a coach, in continuously reflecting on who am I, what do I want, what game am I up to. I like to plan in 3 month sprints. So having a juicy goal every quarter. I love it. And playing out.
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You know, maybe right before we leave here a little bit, just how should someone get ahold of you? And, you know, anybody probably can, but who ideally, who do you want to get ahold of you?
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Yeah. So I absolutely love LinkedIn. So find me on LinkedIn. And I actually am building a community for, solopreneurs and, basically especially, like, go to market operators who believe that their value is much bigger than what they can trade for time. So it's called the cauldron, and so we have a monthly Zoom, building out a a fresh Slack org for it. It used to just be a channel, but now it's a fresh org. So if you go to into the cauldron with dashes, intodashthedashcauldron dotcom, you can
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apply for the Slack channel That's great. And get the account invite for the series. And and, on LinkedIn, it's it's Jacki j a c k i, Leahy, l e a h y, Jacki. Thank you, by the way, for coming on today. I appreciate this. This has been very insightful. I I I, I know now that I gotta do some stuff where I can hire someone like you for sure on the rev ops side. Specifically, you have made by everyone. You have to have revenue. Hire some of your revenue side. So don't don't jump too quickly. That's a big piece. That's the thing. I can do a lot of things. I can't tell you where your stuff might come from. So you you gotta tell you you gotta actually get revenue. But, thank you so much for joining. And and for everybody who's listening to this point, thank you for being here as well. If this was your first time, I hope you come back. And if you've been here before, dad points. Actually, I'll give everyone dad points today. If you don't know what dad points are, ask your dad. If you can't, I'm sorry to hear that. But they are basically fictional things that reward you for being good. I know. Sorry. Sorry in my life. Enjoy it. Hey. Listen. Until we meet again, I want you to get out there. Go learn from another entrepreneur. And if you are an entrepreneur, why don't you come on the show and tell your story and help somebody? But I appreciate everyone listening, watching. And until next time, get out there and unleash your entrepreneur. Thanks for listening to the Never Been Promoted podcast.




Entrepreneurial Journeys and RevOps Insights
Navigating Revenue Operations in Business
Navigating Entrepreneurial Challenges and Growth
Entrepreneurial Advice and Resources
Navigating Entrepreneurial Success and Resilience