Navigating the Future of Direct-to-Consumer Wine Sales with Jeffrey Meisel - 015

In this episode of the Drinks.com Podcast, host Brandon Amoroso engages with Jeff Meisel, VP and General Manager of DTC Wine and Spirits at Constellation Brands. Jeff shares his journey from the restaurant industry into the vanguard of direct-to-consumer strategies in wine and spirits, offering a glimpse into the innovative approaches reshaping how brands connect with consumers.

Here's what you'll learn:

• Insights into the evolution of direct-to-consumer strategies within established alcohol brands.
• How customer data platforms enhance personalized marketing and customer retention.
• The balance of online presence and physical customer engagement in the alcohol industry.
• Strategies for navigating regulatory challenges in the digital marketing of alcohol.

Topic timestamps
🎤 Introduction and Jeff's Background (00:00:27)
🍷 Jeff's Transition to the Alcohol Industry (00:02:10)
🌐 Challenges and Strategies in Online Alcohol Sales (00:05:11)
🛒 Adoption of Direct-to-Consumer Models (00:07:03)
💻 Integrating Technology and Customer Data (00:10:07)
🚧 Overcoming E-commerce Hurdles in Alcohol Sales (00:12:03)
🤝 Building Effective Customer Relationships and Marketing Strategies (00:14:20)
📈 Discussion on Business Strategy and Innovation (00:16:32)
🔮 Exploring the Future of Direct-to-Consumer in the Alcohol Industry (00:18:23)
📊 The Importance of Data and Consumer Insights (00:19:26)
🎯 Strategies for Customer Retention and Acquisition (00:20:44)
🔗 Integration Challenges with New Winery Acquisitions (00:24:18)
🔚 Closing Thoughts and Where to Connect with Jeff Meisel (00:37:16

Jeff Meisel
LinkedIn - https://www.linkedin.com/in/jeffreymeisel/

Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon