In this episode of the Drinks.com Podcast, Brandon Amoroso speaks with Zack Musick, Director of Education for the German Wine Collection. Zack delves into his journey from a budding sommelier in Laguna Beach to a pivotal figure in promoting German wines in the U.S. He shares his unique insights into the diversity and complexity of German wines beyond the typical sweet Riesling, advocating for a broader appreciation of Germany's wine offerings including dry wines, Pinot Blanc, and the emerging German Chardonnay.
Here's what you'll learn:
Topic timestamps
π€ Introduction and Background of Zack Musick (00:00:09)
π€οΈ Zack Musick's Career Journey (00:00:37)
π Role and Vision of the German Wine Collection (00:03:35)
π§ Challenges in Introducing Diverse German Wines to the U.S. Market (00:06:15)
π» Importance of Online Sales and Digital Presence (00:11:04)
π Impact of Wine Education and Storytelling on Sales (00:09:27)
π― Strategic Targeting and Market Expansion (00:17:18)
π· Experiences with Wine Tastings and Industry Events (00:28:15)
πΎ Favorite Wine Memories and Personal Preferences (00:32:31)
Zack Musick
LinkedIn - https://www.linkedin.com/in/zack-musick-9110521a/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon
In this episode of the Drinks.com Podcast, Brandon Amoroso speaks with Zack Musick, Director of Education for the German Wine Collection. Zack delves into his journey from a budding sommelier in Laguna Beach to a pivotal figure in promoting German wines in the U.S. He shares his unique insights into the diversity and complexity of German wines beyond the typical sweet Riesling, advocating for a broader appreciation of Germany's wine offerings including dry wines, Pinot Blanc, and the emerging German Chardonnay.
Here's what you'll learn:
Topic timestamps
π€ Introduction and Background of Zack Musick (00:00:09)
π€οΈ Zack Musick's Career Journey (00:00:37)
π Role and Vision of the German Wine Collection (00:03:35)
π§ Challenges in Introducing Diverse German Wines to the U.S. Market (00:06:15)
π» Importance of Online Sales and Digital Presence (00:11:04)
π Impact of Wine Education and Storytelling on Sales (00:09:27)
π― Strategic Targeting and Market Expansion (00:17:18)
π· Experiences with Wine Tastings and Industry Events (00:28:15)
πΎ Favorite Wine Memories and Personal Preferences (00:32:31)
Zack Musick
LinkedIn - https://www.linkedin.com/in/zack-musick-9110521a/
Brandon Amoroso:
LinkedIn - https://www.linkedin.com/in/brandonamoroso/
Web - https://brandonamoroso.com/
Instagram - https://www.instagram.com/bamoroso11/
X - https://twitter.com/AmorosoBrandon