During a Marine's heartfelt retirement speech, a profound truth struck me: the course of our lives isn't steered by the winds of luck, but by the sails of our decisions. I was there alongside my friends Dan Adams and his wife Brie, both seasoned veterans in life's unpredictability. This episode peels back the layers on how our critical choices, from whom we marry to the careers we chase, shape the narrative of our journey more than any serendipitous encounter ever could. With laughter and depth, Dan, Brie, and I chew over everything from the whimsical to the weighty, including the roles we play in business and family life, underscoring the agency we each hold in scripting our own stories.
Picture this: a digital marketing guru steps into the studio, and it's none other than Brie, whose talents in the field are matched only by her wit. As we dissect the world of digital marketing and the hilariously named CRM systems, you're in for both chuckles and revelations. Our conversation spins into the realms of parenthood, partnerships, and the professional dance between the two, all seasoned with our signature blend of humor and honesty. It's a candid look at how embracing our choices in both boardrooms and living rooms is the real secret sauce behind meaningful triumphs.
We don't shy away from the big questions, like how influence and integrity intersect in the breakneck pace of today's marketing world. This episode scrutinizes the responsibility that comes with sway, the strategies that shape consumer habits, and the hopeful shift towards positivity in a marketplace often tilted towards the negative. Whether we're questioning influencer marketing tactics or brainstorming the next big idea, you're invited to join us as we navigate through the complexities of today's digital landscape with a dash of irreverence and a lot of heart.
During a Marine's heartfelt retirement speech, a profound truth struck me: the course of our lives isn't steered by the winds of luck, but by the sails of our decisions. I was there alongside my friends Dan Adams and his wife Brie, both seasoned veterans in life's unpredictability. This episode peels back the layers on how our critical choices, from whom we marry to the careers we chase, shape the narrative of our journey more than any serendipitous encounter ever could. With laughter and depth, Dan, Brie, and I chew over everything from the whimsical to the weighty, including the roles we play in business and family life, underscoring the agency we each hold in scripting our own stories.
Picture this: a digital marketing guru steps into the studio, and it's none other than Brie, whose talents in the field are matched only by her wit. As we dissect the world of digital marketing and the hilariously named CRM systems, you're in for both chuckles and revelations. Our conversation spins into the realms of parenthood, partnerships, and the professional dance between the two, all seasoned with our signature blend of humor and honesty. It's a candid look at how embracing our choices in both boardrooms and living rooms is the real secret sauce behind meaningful triumphs.
We don't shy away from the big questions, like how influence and integrity intersect in the breakneck pace of today's marketing world. This episode scrutinizes the responsibility that comes with sway, the strategies that shape consumer habits, and the hopeful shift towards positivity in a marketplace often tilted towards the negative. Whether we're questioning influencer marketing tactics or brainstorming the next big idea, you're invited to join us as we navigate through the complexities of today's digital landscape with a dash of irreverence and a lot of heart.
What's up. This is not the press, and you know, at the last recording I said not the post, and you know what? It was true, it wasn't the post, because this is not the press. Anyways, I'm going to start this off a little bit different today. I'm not going to go in and introduce our guests right away. What I'm going to do is I'm going to have I want to, I want to make aware of something that I was involved with and had the honor to be a part of yesterday, and the guests that are here right now, too, were also there, along with the minx who I was sending spanking pictures to.
Speaker 1:But this is food for thought, and it's good food for thought because it's something that I have thought about since the moment he said it, and I've thought about it several times, and I hope you think about it too if you watch this or listen to this. So this was a retirement ceremony for a Marine that I have known for a long time, my whole Marine Corps career, which wasn't very long in comparison to his. He did 27 years. He'd been there, he'd done that. I saw him grow up, and his words for his retirement ceremony were something that I've been to several. I've been to several retirement ceremonies. It they all.
Speaker 1:His entire speech was just amazing. But there's one specific part that I think is something that everyone should think about, and it has to do with luck. And he says there's no such thing as luck. And I'm paraphrasing, I'm like I can't repeat exactly what he said. He said it in such a an artful way, a way that he articulated, he delivered it in a way that I could never do, way that he articulated it. He delivered it in a way that I could never do, and the timing that he did it was just amazing. But the words though, I can paraphrase it and I think people will understand.
Speaker 1:And he goes on to say you know, I don't believe in luck, luck's bullshit, and it's all about choices. You know you can make a good choice and you can make a bad choice, and some people will consider that good luck or bad luck, but no, that's a choice. If you have bad luck in your life, it's because you made a bad choice somewhere along that line that led to what you call bad luck, and it's the same thing with good luck. You made a choice somewhere along that line, that was a good choice, that led you to that what you think is good luck. He goes on to say that, um, there were two choices in his life that were the pillars and the foundation of his life, and those two choices happened to be his wife and joining the Marine Corps. Those two choices built his life. Now, don't get me wrong. He had several choices after he made those choices Right, and those choices might have been bad or good, but those two choices, as he would say, were the best choices of his life.
Speaker 1:And he later says in his speech that I don't believe in luck. Luck is bullshit. I made these choices, the people in this room, I chose you, and that auditorium was full of family, friends, loved ones from his wife and from the Marine Corps, from the Marine Corps. And at the very end he says fuck luck, I made these choices. Luck is for pussies. And I'm going to tell you that's what we're going to lead this off tonight with, because that is absolutely right and it rings true. So with that, I'm going to introduce my guests, because they were there and I did not deliver it the way he delivered it, but I'm going to tell you, man, uh, just me thinking about the way he delivered, that was amazing.
Speaker 1:So with us tonight we have a repeat offender to Not the Press Dan Adams. Again, he's a brother, he's a person that I will always love the rest of my life have loved since I met him Great friend, and he's got some great life stories to share, and he will always be invited here. The other guest is his wife, brianne, who I call Brie. I had a nickname I found yesterday, though. What was it? I texted myself what was it? Oh, I can't remember a nickname for me.
Speaker 1:Yeah, remember, I made it up yesterday. You did something. I was like, oh, that's your nickname now. Oh, damn it.
Speaker 1:Okay, while you're talking, I'm going to look this up because I texted myself. Anyways, it's Brianne, and you know what. I'm going to talk a little bit about Brianne, and we'll get back to Dan too, because we're going to go around the table, as we always do, um, but Brianne, um, you know I, I grew up with her. I knew her before Dan and um, her and I were in the Marine Corps. Um, we did service together from the very beginning. Uh, we were in a school together.
Speaker 1:Um, you know, we were stationed together and, um, we have a lot of history and I know she, she has, uh, grown up to be a great human being. She has a great family with Dan. They have kids that are amazing. They're going to do amazing, great things and she's doing amazing things right now in her life with what the work she's doing and that she's very passionate about of helping people and helping people get started and be successful and making something theirs through marketing. And, brianne, can you go ahead and describe what it is you do and then you know what? I'm going to throw some questions out there too, because I've got questions, love it.
Speaker 2:So whenever anybody asks me what I do, I always lead off with the shit nobody else wants to do, because essentially that's really what it is and I'm good at that stuff. I love doing that stuff. But it's generally the shortcuts that people take or the the things that you know that will get them from point A to point B, but they take the shortcuts that make them struggle to do it. I bridged that gap, like I'm going to get you to the same place. I'm just going to help you, not struggle on your way there.
Speaker 1:So, so, what is it? What is your profession, though? So what is your profession, though? What would you say? You is?
Speaker 2:I is a co-founder and a managing member. I'm the sole operator and managing member of TAC Digital AI.
Speaker 1:TAC Digital.
Speaker 2:AI.
Speaker 1:Yes, and so I know a little bit, but I'm just going to pull it out of you. That's marketing, right? Yes, digital marketing. So in what space, within digital marketing, do you exist?
Speaker 2:If you had to put me in a box of like that linear, every every marketing thing has it. I'm I'm going to be the process optimization piece, because I don't fit into the traditional ads, seo, um, but I also don't do print and radio, so I do everything on the back end that makes sure that your client has a really easy time making an appointment, that you have an easy time making a sale and that you have a follow-up process in place so that that person doesn't just buy and fly, they come back and they become your serial offenders.
Speaker 1:Do you know what Kyle Cornett and for listeners or watchers, kyle Cornett was the guy that we were. I happened to honor he, we were honored to be at his retirement. So many, he would say, print radios for pussies anyways, just saying it's for the week, yeah, Um. So uh explain a little bit about CRM. So what does CRM do for somebody? How can it help somebody and, more importantly, how can you help them with that?
Speaker 2:So CRM, it's relationship management. It's all it is for your business. It's essentially your new Rolodex. What does it stand for Client Relationship Management? There you go, it's your Rolodex. What does it stand for Client Relationship Management? It's your Rolodex. Who comes to see you? How long do they stay?
Speaker 1:What do they want to buy? I'm going to throw a curveball at you. Do you think strippers have CRM people?
Speaker 2:I bet you good strippers do, because that's their business.
Speaker 1:That's not what they do for fun sir. I mean some of them might I bet you good strippers do, because that's their business. That's not what they do for fun, sir. I mean some of them might. I don't know. You got to love your job, I guess.
Speaker 2:Can you imagine Like what would I name my company if I was a CRM Bro? If I had a fucking OnlyFans body? I'd be on OnlyFans and this would be a really different conversation.
Speaker 1:But no, no, I'd love you thanks, I know you.
Speaker 2:If I were to start a company that was crm for strippers, what would the name be?
Speaker 1:swipe right how about back to front or front to back? Okay, it's never back to front swipe right, I don't know how about swipe down?
Speaker 2:Well, the credit card world already got insert chip here, so you can't have that one.
Speaker 1:Yeah, it's got to be something better than that. There's something that exists better than that Minx. Come on, Minx.
Speaker 2:Yeah, you know what that's like ideas, but I feel like all of them are inappropriate. All of them are inappropriate. I feel like that's the whole point. That's the entire yeah.
Speaker 1:That's what we're shooting for. Yeah, that's exactly what we're shooting for. What kind of producer are you? I'm just joking.
Speaker 2:I'm the only one you got. She's over here doing it. I'm the only one you got. I'm producing.
Speaker 1:She's the producer of my child, just joking.
Speaker 2:Let's roll back in here. Not really, though.
Speaker 1:I mean she is.
Speaker 2:I had a little bit of help. I did all the hard stuff. He did the fun stuff.
Speaker 1:We're going to settle this right now.
Speaker 2:I made a human, I carried that human.
Speaker 1:How long did you carry that human?
Speaker 2:Okay, yeah, your sperm hung out for 38 years. No, it didn't His sperm crawled into an egg and died because the egg overtook it and made something out of it. That's what happened.
Speaker 1:But I carried that sperm for 38 years in my balls. I lugged that sperm around.
Speaker 2:Anthony repeats it all the time. Stop it right now. I carried that kid around. Anthony repeats it all the time. Stop it right now.
Speaker 1:I carried that kid for 38 years. I'll be like I sacrificed my body and he's like daddy carried me for 38 years. Oh, my God.
Speaker 2:I would kick my child.
Speaker 1:I got him trained well. One of these days we'll just let our kids just hang out, and then we can record that.
Speaker 2:Not not.
Speaker 1:Ooh, I got some funny stories. Yeah, I would love to record. Yeah, I mean, I don't want them to know they're being recorded. No, no, yeah, no, I don't. Huh, yeah, what?
Speaker 2:clap and cheeks, clap and cheeks clap and checks that's your crm for strippers clap and all right everybody yes sir, standby for clap and checks is going to be there.
Speaker 1:It's going to be a CRM for strippers and we're going to be awesome Clapping checks. Dude that's amazing, see, you got to talk in the mic. I don't think it's working.
Speaker 2:It's going in and out because I can hear her, and then I can just only hear her. I think it's this.
Speaker 1:I think it's this. There she is it good yep, hello, gotcha, hello, all right, clapping checks that came from us and check okay. Um, so she's fucking brilliant. She was just like I got it.
Speaker 2:There's a story behind that that we'll have to tell you offline. Okay, for sure. I mean that's coming out on the show, but not right now.
Speaker 1:Let's go back. Let's go back to the topic here. So we're talking about marketing what you do. So why are you passionate about what it is you do? What drives you with this?
Speaker 2:Well, I love helping people, but I also have no tolerance for stupidity and doing shit the hard way. So I really I really niche out into small businesses and I'm going to end up niching out even further, but I totally just blanked. But it's fine, I do this a lot, so you're just going to have to leave it in because it literally is who I am.
Speaker 1:You know what. You just got to roll with it.
Speaker 2:But, like, when someone is starting a business or thinking about starting a business, they haven't done it yet. They think they have to have a logo and a website and all these things Like the things that people think they have to do often keep them from starting doing anything. Anyway, I believe that you don't need more. You don't have to have more to do more. Like most people could start a business with what they have. Like they have so much content or talent or creativity. Like they have the idea and they just don't know how to do it. I just want to optimize what somebody already has, instead of having them fork out a ton of money on shit that everybody else will say they need, that they don't.
Speaker 1:You know what I like, that I like that. That is a really good business model. You know what I mean. And you will make a lot of money off that. Hopefully, no, you will.
Speaker 2:Oh, I will.
Speaker 1:You will, because you know what, when it comes to this stuff, yeah, quality is pinnacle, but quality is going to bring quantity. And you know what, with quality and quantity, you don't necessarily have to charge a lot of money for that.
Speaker 2:No, I want a white collar service for blue collar prices, that's what I want.
Speaker 1:There you go and you can definitely accomplish that so much, so much volume.
Speaker 2:you know they're still paying a value, but they're not being, you know, marked up 300% for something that somebody else would normally charge, so that. But you just make it up in volume.
Speaker 1:I like that. That's a good business model, especially for marketing.
Speaker 2:And it's not going anywhere. I only do you know I specialized in in texts like SMS and email marketing campaigns, um, but also miss call text back, like when somebody calls your office and will immediately automate a text back to them. So you're still getting a conversation.
Speaker 1:Have you jumped aboard performance TV and CTV? Yet that's the rising thing right now in marketing they're jumping aboard. I don't know what the stats is. I think Minx can probably do a fact check if she knows how to look in Statista. I don't know what the stats is. I think Minx can probably do a fact check if she knows how to look in Statista. I don't know, I didn't teach her that yet and she's not a. I don't know.
Speaker 2:She looks really smart, though I'm a smart fucking bitch oh, she's smart and fucking. Glasses make your eyes big, but they make her look real smart and pretty.
Speaker 1:I mean, she is smart and pretty, yes, but let's just be honest If you don't know, something exists to look at. You don't look at um, and I don't think I've ever showed her statistic. But there is a statistic out there, um, within marketing, of how C T, ctv and performance TV marketing is taking over everything because everyone's attached to a device. So you got Hulu and all these other things, so it's the easiest in for people to market, because then what you're doing is you're getting, you're getting entire households that are doing a call to action because they see something, and now they're all hitting their oh man, that looks good, let's, let's take a look at that. They just go on the website or whatever, and then, bam, marketing happens. Um, have you gone down that road yet, like explored how to help people in that manner?
Speaker 2:no, but I just made that note on this little thing because now I want to so now I want to learn more about I don't.
Speaker 2:I'm not an idea person when it comes to like I would never sit around and have this billion-dollar idea. Yeah, but if he has a billion-dollar idea and he tells me what it is, I just need to know where we are and where he wants to go. I can figure out how to get there, but I can never dream that place. I'm going to tell you I can build the fucking road, but I can't dream the place.
Speaker 1:I have. I mean, I don't want to say I have a dream because I'm stealing that from somebody, but he does A couple, but I do so, and it's along these lines because I feel like there's a way to reach people with messages and their humor and this, that and the other, and there's a marketing company that does just that, or it's actually two, um, through CTV and, uh, performance TV, and Ryan Reynolds is involved. One of them, it's called mountain and check mountain out. Um, what they do is, you know to, oh my God, some of the YouTube videos are hilarious, hilarious Cause, uh, like him and the guy from Jackass, uh, Steve-O oh my God, him and Steve-O.
Speaker 2:That guy's a shit show.
Speaker 1:Oh they, they do a commercial about what Mountain is and how they they manage people's marketing and what they can do with CTV and all that. It's like you know two, three minute long video. It's fucking hilarious. But once you watch that and then you see all their other ones and then you trace that back to some of the other people that are doing that. There's another one in san diego called raindrop, I think. Uh, where they uh sasquatch soap, I think it was. They're the ones that created that and they have all kinds of commercials like that, um and specifically for ctv and um, performance tv like that's the way to go. I mean, that's where creatives in my opinion, creatives, people that are creative and want to create some fun messages and messages to get out to people and do marketing and make money man, I'd love to be involved with that.
Speaker 2:Here's a really cool thing about that, though, is like marketing is such a scary word for people. One because it either sounds really expensive or it sounds hard or it sounds like, oh my God, that's really serious and it's not. It is being able to sell yourself, sell your products. It's having a conversation, right. So part of my business model is I a lot of marketing agencies. They want they want clients to pay a retainer fee to always have, and it's originally how I operated my business last year and it was fine, but I don't want to tether anyone to me and for them to feel like that their capability is limited based on how much work I do for them.
Speaker 2:So now, as I take on projects, I'm not going to have retainer clients anymore. I'll take on projects and sell them as projects and then include Loom videos to teach them how to do the stuff that they can use again and just give it to them.
Speaker 1:So so let me ask you this how would we, if, if we started um a, a business, um a CRM for strippers? How would we convey that to strippers?
Speaker 2:You would have to go sell it, which I'm sure would be really uncomfortable for you.
Speaker 1:I'd be like look, listen you just got to go.
Speaker 2:Hey, I've got this thing. It's going to help you keep track of your clients, keep track of your appointments know who paid you what. I'm telling you, I bet you would no touchy, I got this. Yeah, street work dog.
Speaker 1:That's what I'm good at market research, street work, market research, yeah it's, uh, it's clandestine marketing, oh man, man, what are the possibilities?
Speaker 1:my buddy had a great idea, so you know how, like there's all the the dating apps out there. Well, so it. It turns out that, um, you know, in china, chinese men they can't, they're they, there's not a whole lot of dating apps and stuff like that and they can't go and do like, uh you know, adultery and stuff like there's a lot of different rules for their social credits yeah, yeah, because China.
Speaker 1:So when they come out to these other countries, they go on dating apps and they look for other Chinese women and they hook up Only chins.
Speaker 2:Dude, I thought you were telling me a real story. You're just making this shit up in your head as you go.
Speaker 1:Only chins. I mean that will rival.
Speaker 2:Bless your heart.
Speaker 1:I mean, think about it, only chins, that would be massive.
Speaker 2:I mean it wouldn't because historically they're very small people, so it wouldn't be massive.
Speaker 1:But there are, you know, four billion of them. Right, there's a lot of chins out there. All right, let's reel this back in. All right, let's reel this back in. So, bree, I'm going to move this over to Dan, because he's your loving husband that you guys have built a family with. Dan, what do you think about this marketing thing, what's your take on it and what do?
Speaker 2:you think about Only Chins.
Speaker 1:Are you willing to invest and are you willing to do my CRM?
Speaker 2:No what.
Speaker 1:I only work with clients I want to work with and I don't want to do, only chance I want to co-fund. I'm just telling you, I was there.
Speaker 2:There's some money there would this be an inappropriate time to bring up, of course it's.
Speaker 1:of course it's two old white guys like determining. I'm sure they thought about it. It's never too late. I'm sure they, I'm pretty sure they just heard about it anyways. They're tapped into my Samsung TV here.
Speaker 2:They know about it now Tomorrow we're going to wake up and there's going to be a brand new app, yep, available about it now, tomorrow. We're going to wake up and there's going to be a brand new app, yep. Available only on Android.
Speaker 1:It's not going to be only Chint, they're going to be like coming back at us. It's going to be called Round Eye. What?
Speaker 2:the fuck is wrong with you.
Speaker 1:So many things, so many things, no, no, so many things, so many things no. Anyways, what was the question?
Speaker 2:Yeah, Great, great question Okay.
Speaker 1:So what do you think about marketing and what do you know about your wife's business? I mean, I know you're a co-founder, right, you're the financier, that's it. Financier Ear E.
Speaker 2:No, they're different, I don't know.
Speaker 1:Do I look like one of those financial people?
Speaker 2:I'm not. I come up with good ideas. You're what we call a visionary in my world. Yeah.
Speaker 1:I will say say, I'm not, uh, I'm not, I'm not too keen, necessarily, and we, we talk about this all the time, right On what she does or or who I do it for.
Speaker 2:Yeah, yeah, definitely who you do it for yeah Right, but in the past, like sure, pickers broken. Oh I got.
Speaker 1:I got comments on that same girl fucking same, but it does seem to be, it does seem to be a a field that needs to be, that that needs somebody to infiltrate, right, penetrate, so it might as well be her right anybody can do it.
Speaker 1:I want to do it the right way, for sure, okay so I'm going to you just hit a note for me, okay, and I am a firm believer in this. I am passionate about this because I have seen behind the curtain just a little bit in the marketing world and I believe the influence has gone in a direction where a lot of young marketers, young young people that had become into, you know, the advertisement world and marketing world and all that stuff right when they're made to believe, to not believe to, to understand and think one way and, um, believe a message that's been put out, and roll with it and and and roll with it enthusiastically. And I don't want to bring up all the different situations that I have seen, um, because that's another that's another podcast entirely, but I but I know that, um, a lot of these young marketers have been influenced in a way to not think for themselves.
Speaker 2:Yeah Well, and the craziest part is, marketing is a zero barrier to entry industry. If you have a cell phone, a social media account, you don't even have to have a lot of reach and access to the Internet. You can call yourself a marketer. You can record some content and do some things. Anybody can say that they're doing it.
Speaker 1:Let me ask you this, bree oh, you just brought up another wheel that's been turning, just because I got exposure, just a little bit. Influencing marketing.
Speaker 2:I fucking hate it.
Speaker 1:Yep, influencing marketing? I fucking hate it. Yep, and it's. And the thing is, is it's a like, uh, I know, for I'm 100 sure I mean I, I know for a fact that, um, they weren't doing macro marketing with it, they were doing micro to go into neighborhoods, um, with influencers, and paying them a little bit of scratch to make people take the vaccine and stuff like that, and not just the vaccine, it's been across other things.
Speaker 1:Basically, they're taking advantage of people that are claiming they're influencers and they're trying to start their own business to be an influencer, because it's being pushed and they're getting shoved a message down their throat and say, hey, we're going to pay you this little bit. Um, because they know that those people need the money and the and they didn't go after the big macro ones.
Speaker 2:Listen, 90% of that in that exact situation that you just described, 90% of that is the marketer's fault, right, Because they know they're no knowingly and willfully doing it. 10% of it is still on the person, because, at the end of the day, we get to choose what we consume and whether or not to educate ourselves. Do I trust this person?
Speaker 1:And if I trust, a football player to make my decisions why do I trust a football player to make my decisions? Yeah, but I mean, that's not the way we. We are wired like that right the, the two generations, three generations behind us. They are not. I mean, look at which is bananas.
Speaker 2:So what's?
Speaker 1:what's the statistic? The uh, I think it's like eight and a half seconds to capture somebody's um, to capture someone to bring them into something, whether that's by video or whatever in the marketing world.
Speaker 2:And if it's video, it's much shorter than that.
Speaker 1:Yeah.
Speaker 2:You have, you have literally 3.2 seconds to keep somebody on your website with a video or they're gone.
Speaker 1:And and so you know that's. I believe I don't fall in that Like I need way longer. Like I got to analyze something. I got to analyze something, I've got to be like, oh okay, that's bullshit. Thirty minutes later, that's still bullshit. Two hours later, that's bullshit. But yeah, it's kind of funny. Well, you're the anomaly, though.
Speaker 2:When you're a marketer looking at consumers, you're an anomaly. It's our generation Most people don't want to read first. I don't want a video at the top of the website that I go to visit Everybody else on the planet does because it's that instant gratification. I want somebody else to show me and tell me what I want, you want the answer. I want the black and white text and I want to read through it, and then I want to go back and maybe find out more. Maybe not Make your own.
Speaker 1:Can you do a data check for us? If you, if, um, if you can find it anywhere I don't I'm not sure where you would look for it, um, but I know there's. There's got to be a statistic out there somewhere um comparing, you know, within marketing or capturing somebody's attention, um, most, I would bet, I would assume that most people are attracted to negative stuff that captures their attention and that makes them watch it, rather than positive.
Speaker 2:So I will look that up. I will tell you that it's three seconds. According to media, you have three seconds, yeah.
Speaker 1:Yeah, um, yeah, if you can look that up and if you have something on that, because that's another big factor where they're not shocked.
Speaker 2:So, it has to be something that makes them feel really, really good or really angry, like you have to evoke some kind of emotion no matter what it is, and they're going for angry when they're not shocked.
Speaker 1:Yeah, they're going for angry right now because they're trying to divide people.
Speaker 2:I had a client refuse to work with me. Like we went through the entire, the entire, my entire process. Like I have a process. I want to talk to somebody and see if I like them first. If I like them and I'm like okay, maybe I can work with you, Then I want to talk about what they need and then I want to tell them how I want to do it. And if they're out, then they're out.
Speaker 1:Um, that beep, uh, for anybody that's listening or watching um, that was saying um, it's time for me to eat my burrito, so don't pay any attention to that I will not eat my burrito right now.
Speaker 2:So this client I I go through my process and I come back with my proposal of work and and they were like, well, this is really, this is generally has a really good feel. It's super uplifting. I was like, yeah, they want, they want a doomsday marketing, which for 2021, like COVID times, 2020 to 2022 was fucking awesome. That is literally how you sold everything. If you don't get this, you're going to run out. If you don't have this, you're going to die If you don't. Doomsday marketing was amazing. It is. It's not working. It stopped working about halfway through 2023,. But a lot of companies are like no, they operate in such a scarcity mindset that they think they have to shock and scare people to get them to buy their stuff, instead of giving them a positive experience or making them happy and having them come in because they're joyful, not because they're scared. It's the difference between scarcity and abundance.
Speaker 1:So I had a harebrained idea a while back. Did it hurt. My idea has always hurt, I mean in some way, because it usually involves me drinking a lot and pondering I've never had a good idea, so I just always ask I don't think I have either. Um, but my idea was okay, so I can't remember what what the type of marketing is, but basically, amazon provides it, walmart does.
Speaker 2:Affiliate marketing yeah, where you can go and you make videos of their products, you just pay with it. They click on your link. Yeah, it's affiliate marketing. It's all the rage on Instagram right now TikTok.
Speaker 1:What I was thinking because I was watching some of these and it's all like the big products, sure, go into, like just walk through Walmart and find the most outrageous things that nobody ever wants to do a marketing video about, like the bag of douche over there.
Speaker 2:There are tons of fucking douche commercials. Yeah, but everybody will market to everyone will market to a vagina. Well, it's not for you to buy.
Speaker 1:That's why I would do it. That's it For men that are transitioning.
Speaker 2:oh, I know some men. I know some men that need to clean their vaginas for sure. I know some men with seriously that could be a thing like dudes.
Speaker 1:You're dude right now, but you're not gonna be. Let me tell you about this. This is your douche. What do you?
Speaker 2:call it the one you want. Would you call it douche?
Speaker 1:no, no, no, no. What I'm saying is like existing products. Oh, I did douche, so no. What I'm saying is like you go down the aisles and there's those products that it's just. It's just so dumb and the name's not right. No one even buys it. And going in there and making a Ryan Reynolds-style video, dude's a fucking savage. Like that style of video and make it go viral and sell that product.
Speaker 2:So why is this not in your scaling plan? Isn't your plan to get people?
Speaker 1:in the streets. Is it not in my scaling plan? It better be now after this conversation it is.
Speaker 2:It's in his plan, but the plan is in his head.
Speaker 1:That's such a good place for it.
Speaker 2:That's why you're a visionary.
Speaker 1:No, so I mean I don't think I've told you this so like this is not the press right If you look behind you no, because we don't talk nearly as much now that you're friends with my husband instead.
Speaker 1:I don't even I don't know that he knows this, so not the press is you know it's the podcast, but if you look behind you and you see that frog, it's negative bounce productions. Negative bounce productions is um, a video production, and my vision for that is to do exactly that stuff like I want to. I want to do just fun. Videos could be for marketing, it could be for anything. Just go out and make some some people laugh yeah, make people happy feel good, or maybe even piss some people off.
Speaker 1:I don't know, I'm all about that too. If it's going to drive someone to make some change, I'm good with that or think for themselves. But that's the whole intent for Negative Bounce as being a production company for the press. But yes, my thought was to walk through Walmart and be like no one's paying attention to this.
Speaker 2:It's totally a fucking Tuesday segment every week.
Speaker 1:Like here's this little screwdriver that looks weird. I'm going to do a commercial on it, you know.
Speaker 2:I dig it, dude yeah.
Speaker 1:I'm just saying it could happen. I just need it. I need people to embrace it. I just need to. I need people to to embrace it. I've, I've tried to recruit people. You know what you could do.
Speaker 2:You could do like because that's that is some people's kink. Some people literally scroll the internet looking for shit like that. You could do that A pay-per-view style type deal every week for them to watch it Like the whole fucking world pays per view.
Speaker 1:Who does that the whole?
Speaker 2:fucking world pays for you. I don't do that, not yet. No, I do.
Speaker 1:Well, I mean, that's how you monetize those things that you want to do.
Speaker 2:It's the same thing.
Speaker 1:I just look for weirdos that live around us so I can stay away from them, Dude.
Speaker 2:I love weird people.
Speaker 1:I'm talking about like weirdos oh. I mean, I'm a weirdo, I'm talking about like weirdos. Oh, I mean, I'm a weirdo, I'm weird.
Speaker 2:All my friends are weird too.
Speaker 1:Yeah, but I'm talking about weird. Right right, really weird. So anyways, yeah, like would you support something like that?
Speaker 2:Yes, oh, absolutely. Hell yeah, I would facilitate. Something like that. Yes, oh, absolutely.
Speaker 1:Hell yeah, I would facilitate something like that. Let me tell you my ultimate dream and this actually might be closest to reality than anything, even this podcast, because we have someone that supports it, that has a lot of money, and well, no, that's wrong to say that it supports it because it because they believe in what you're doing and they have the.
Speaker 2:They have the capital. It's an investment for them.
Speaker 1:They have the capital to help and and be involved and make something good out of it. Sure, I want to, man, I want to do a. I the the first thought, want to do a. I the first thought was called bounce box off of negative bounce and to make a um kind of have you ever seen those workshops where they have like all the the woodworking stuff and um things, that uh like a car shop where you could? It's a communal thing, you pay a monthly thing and you come in and you use the tools, all that stuff.
Speaker 2:Like they used to do on base.
Speaker 1:Yeah, yes, but I want to do that for podcasting and content creation and music creation and have just a big like multiple studios, right?
Speaker 2:Dude, that's. So my on your magic, because that's what this is broadcasting podcasting You're really, really good at this stuff your obsession. You want to make it easier for people to do what you do.
Speaker 1:I want people's voice and creativity to get out there To be heard, yeah.
Speaker 1:Yep, and like in this area here in Northern Virginia, I believe a lot of people would do Northern Virginia, I believe a lot of people would do that, like I believe a lot of people would be like, hell yeah, man, if I can go in and pay, you know, a hundred dollars to to put my podcast and my message out, or I'm, I have a subscription to this entire studio and I can go in and and I there's a professional there that teaches me how to do, um, you know, uh, ae or Photoshop, or audition.
Speaker 2:It's the. It's the teach a man to fish principle yes, and you, you have these workshops.
Speaker 1:Weird, you know what I mean. Weird, weird people, weird yeah.
Speaker 2:Yeah, I'm fucking brilliant, I agree.
Speaker 1:That's why I do too, but really, I mean, I really just want to have a drum set in there where I can just bang drums and be like I'm creating music.
Speaker 2:Fuck is wrong with you two. Brad said no.
Speaker 1:Absolutely fucking, not All one word. What the fuck is wrong with you two? Brad said no, I know, I know. Absolutely fucking not. I did ask All one word. I did ask for a drum set All one word.
Speaker 2:All caps, zero stars, not happening.
Speaker 1:That's why, dan, you got to invest in not only chins but bounce box. I'm in, I'm in Bounce box. We'll have our own drum set, dude, yeah, same, yeah. But that's my dream. Man Like I want to. Bouncebox sounds like a B porn.
Speaker 2:Maybe I mean, if you want to do that, we'll have a studio for it.
Speaker 1:I'm just saying it's someone's kink.
Speaker 2:I won't teach you, but I will find you a teacher, which is also, you know, I might not want to work with you but I know a guy You're going to be the guy. Oh, fuck it, not me, but I know a guy.
Speaker 1:I know a dude. He's kind of crummy, but you got a big dick.
Speaker 2:I don't know, I would never fucking say that His schlong is ginormous. I'm going to turn bright red because I cannot fucking handle it. He's probably Korean, because he was in the gym.
Speaker 1:I met him and he came up and he put his leg up on the bench, like they all do, and it's just hanging in front of me.
Speaker 2:And that's when I was like, what is your name?
Speaker 1:And he was like my name is Bob and I was like, no, it's not.
Speaker 2:You're lying to me. Anyways, let's get back into this. What just happened? I know it is in fact quarter after nine.
Speaker 1:So he said you want more.
Speaker 2:That's what you're, it is also. It is also Saturday night, ok.
Speaker 1:All right, you know what makes. That is why you are the boss and we're going to end this segment. But when we come back, here's what we're going to do we are going to actually call Kyle Cornett, the man that we had the honor to be at his retirement ceremony, and we're going to put him on the hot spot. And it's going to be amazing because this man hopefully he's been drinking tonight.
Speaker 2:If he has, this could be amazing. If not, this could be really horrible. Anyway, it could be a real short segment but we are going to do it anyways.
Speaker 1:We'll see you in the second segment in a few minutes. Peace.