Host
erik martin
Erik Martin is a community management and marketing leader who has led teams at Nike, reddit, Depop, Airtime, WeWork & Teal. Now at Commsor he helps companies and people grow with sustainable community-led initiatives.
Nothing New Under The Sun - B2B Marketing History with Erik Martin
Each episode, host Erik Martin explores early examples and fascinating threads from B2B Marketing history (or "Industrial Marketing" as it was called back in the day).
Learn tales from the early days of content marketing, customer testimonials, database marketing, and more.
Listen for stories about pioneers in the field, analogs of modern tactics, and emerging trends over time.