Building the Brand

Building the Brand 04 | Logos and Colors and Trademarks, Oh My!

Bert Copple Season 1 Episode 4

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0:00 | 43:09

In this episode, Bert discusses the importance of good logo design, speaks with internationally renowned color expert, Amy Wax, about selecting colors and how to use the Color911 app, and walks through the steps of getting a trademark for your brand.