Evolving HubSpot
{Unofficial} Dive into the intricate world of HubSpot with Huble, your trusted partner in business evolution. Join Huble as we unravel the strategies that push the boundaries of what's possible with HubSpot.
Every episode promises insightful discussions, innovative approaches, and illuminating case studies. Designed for marketing, sales, and technology leaders across various sectors, this podcast explores the practicalities of leveraging HubSpot for business growth.
The information and content provided in this podcast are the opinions and views of Huble and its contributors, and they do not represent the views or opinions of HubSpot. This podcast is not affiliated with or endorsed by HubSpot.
Evolving HubSpot
Laura Susnea: Unravelling the impact of customer journey reports
Welcome to the "Evolving HubSpot Podcast" hosted by Matthew Creswick. Join us on this week's episode as we dive deep into the world of HubSpot CRM and how it has been catering to increasingly complex customer needs.
Our guest this week, Laura Susnea, Senior CX Consultant at Huble, provides an insider look into the rapidly changing landscape of CRM and marketing automation.
In this episode, you'll learn:
- How the introduction of customer journey reports by HubSpot allows for precise mapping of customer journeys and bridging the gap between marketing and sales.
- The significance of CRM touchpoints, such as contact creation and deal stages, in aligning the customer journey with internal lead management processes.
- Laura's insights on effectively using customer journey reports in conjunction with other tools like campaign briefs and attribution reports.
- The practical application of customer journey reports in optimising marketing campaigns and improving conversion rates.
This episode provides valuable insights into the marketing industry's dynamics and the practical application of Customer Journey Reports. Don't miss out!
Find out how Huble can help you evolve your business. Speak with our team: https://huble.com/contact-us