Defying Odds: The Aaron Lambert Story of Incarceration to Innovation

Hey Fit & Frugal Tribe!

Ever wondered how someone turns their biggest setback into their most significant breakthrough?

In today’s episode, I'm joined by Aaron Lambert, a real estate investor and entrepreneur with a story that’s nothing short of a rollercoaster ride. From facing a four-year prison sentence to emerging as a business powerhouse in Las Vegas, Aaron's journey is a testament to the transformative power of a positive mindset and a clear vision.

"I've already had the biggest setback in my life, which was going to prison... But knowing that I'm going to succeed is something that's become very dear to my heart."

We dive into the often-hidden realities of entrepreneurship – stripping away the social media glamour to reveal the grit, setbacks, and hard work that pave the road to genuine success. Aaron’s story highlights how crucial systems and processes are in business, turning challenges into opportunities for growth, efficiency, and scalability.

But that’s just scratching the surface. We also explore how parental influence and educational choices, like homeschooling, shape the entrepreneurial spirit from a young age. And as we dive into the world of AI and its impact on business, Aaron reminds us that no amount of technology can replace the unique human touch.

Join us as Aaron shares his inspiring journey, showcasing that no matter how tough the setbacks, with the right mindset and vision, you can build a path to success that is uniquely yours.

His story from a prison cell to real estate success highlights the essential role of a positive mindset, the hard work behind entrepreneurship, and the importance of efficient systems in business.

"You can learn anything and everything that you want, but you're not going to go anywhere unless you take action."

Get ready for an episode that's not just inspiring but packed with hard-hitting truths about resilience, vision, and the real hustle behind successful entrepreneurship. This is one transformational journey you don’t want to miss!

Key Takeaways:
The power of a positive mindset and clear vision can drive successful outcomes, even from adverse situations.
Entrepreneurship is glamorized on social media, overshadowing the hard work and setbacks many face on their path to success.
Systems and processes are crucial in business to facilitate growth, efficiency, and scalability.
Parental influence and education choices, such as homeschooling, play a significant role in a child's development, particularly in an entrepreneurially-minded household.
Advancements in AI technology are revolutionizing business practices, yet the unique human touch remains irreplaceable.

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Transcript

[TRANSCRIPT]
0:00:00 - (Aaron Lambert): And I've already had the biggest setback in my life, which was going to prison, being away from family and friends for four years, to getting out and starting from nothing but knowing that I'm gonna succeed. Schools nowadays, they don't teach what I think they should teach. Instill in the kids and don't like how.
0:00:19 - (Tawni Nguyen): Now, 100 and 200k doesn't sound like a lot of money anymore. It's just because social media kind of glamorized entrepreneurship, and only the ones that make, like a Mil plus a year is highlighted, and it makes the rest of people that are on the come up feel like shit.
0:00:34 - (Aaron Lambert): I had put a check written out for $100,000 on my refrigerator, written to my wife for a Christmas present in the year of the year. I got out 2020. I got out with nothing. I had $400, and by the end of the year, I had purchased her a car that was a little over that. And without even knowing that was in my mind, I saw it every day on the fridge, and that was something I was able to give her. Hey, guys.
0:01:05 - (Tawni Nguyen): Welcome back to another episode of Fit and Frugal. My name is Tawni. You can find me on IG at Tawnisaurus today. I have here with me my friend Aaron.
0:01:14 - (Aaron Lambert): Hello.
0:01:14 - (Tawni Nguyen): He covered up his boobs. He's wearing a very deep low cut. How's it going down, man? Just pull it down for the, you know, the part. You introduce yourself professionally.
0:01:30 - (Aaron Lambert): Got it. My name's Aaron Lambert. I'm here locally in Vegas. Real estate investor, entrepreneur. Have several companies right now, and. Yeah. Just here to learn a little bit more about Miss Tawni and her operation and see if y'all could. Yeah, maybe we could talk about. I don't know what we want to talk about.
0:01:52 - (Tawni Nguyen): What do you want to do when you grow? Okay. Anyway, no, what really fascinates me, I was having a conversation before this with another serial entrepreneur, and we were talking about mindset and having a lot of not only grit, but sunk cost fallacy. Right. Because I think, you yourself know, I think this is supposed to be closer. As an entrepreneur going into entrepreneurship. There's a lot of misguidance on social media, especially on what entrepreneurship really is and how much money is actually involved.
0:02:23 - (Tawni Nguyen): And with your background and how many years you've been investing in yourself, where do you think that cost kind of sits, and why do you think people want to quit?
0:02:34 - (Aaron Lambert): Why do people want to quit? Yeah, well, where the cost sits. I mean, I've spent thousands of dollars on courses and stuff to try to understand business and systems and operations. And as it pertains to mindset, I don't think I have the best mindset.
0:02:56 - (Tawni Nguyen): Why is that?
0:02:58 - (Aaron Lambert): Or maybe it's just not consistent. I think a lot of times I get in my head because I get overwhelmed at building out a business and not building it out properly, which is why I've spent money on courses and stuff. And then I get inundated with the everyday operations of running a business. And don't fall back on the systems and processes. But the systems and processes that I have put in place because of the courses and material that I've bought in the past have done wonders in my business.
0:03:32 - (Aaron Lambert): But mindset, I know every day mindset is key. Like I've been talking a lot about within myself and friends and family and coworkers, that we have a vision, right? And our mindset is set on that vision in that aspect, the vision of where we want to go for our family goals, for our business goals, all the goals, and not only just having them in our head, but writing them down so we can see and then we can measure them each and every day. That's something that I've been learning over the past year. That mindset is huge.
0:04:13 - (Aaron Lambert): Thinking about what it is that you want to do and then working towards that, having the positive mindset, if that's where you're going with it.
0:04:21 - (Tawni Nguyen): Yeah. I always feel like I compare it to having a nice car, but it's parked right, and the mindset is like the fuel, which is 90% of it. You can sit in there, put as much knowledge, which is the gasoline, as possible in a car, but if you don't put your foot on the gas pedal, you're not really going to go anywhere. Or if you're too scared, I think the Brake would be like the fear, and you're like, stepping all of your feet on all of the pedals just because you're unaware, even if it's a manual or automatic or something. Why did this turn into a car? Analogy, right, but the longer you sit in a park's car, the less you're actually going to get to any destination.
0:05:00 - (Tawni Nguyen): But the mindset itself, I feel like it's the gps that you have to put in something for the car to actually move, for the car to actually go towards a direction, for you to even know how to steer the wheel right. You don't even know where you're going. And I think that's very misleading. A lot of times, entrepreneurship is like, people go in it with the mentality of like, I'm going to go in it because I want to make money, right?
0:05:25 - (Tawni Nguyen): But I feel like it's the opposite, at least in my opinion, in the last couple of years. I don't think if you go into it just wanting to make money, it wouldn't be the wrong ideology, but it's just a wrong mindset to start with, right. Because you actually have to lose a lot more money than you are in the first few years at least.
0:05:44 - (Aaron Lambert): And going back to YouTube, university, or what you see on the Internet, and here, what I've learned is that people are going to tell you the good, right? They don't want you to see the bad or the hard times, right? And then they got the guys out there on social media, on Internet, they're telling you how easy it is, but they're forgetting the hard part to get to the easy. Right? Yeah. The concept of what they're doing is easy, right. And with the proper mindset being one of the things, but with the right direction and systems and processes, it can be very hard. And until you get those in place to run and operate a business smoothly, it's a lot.
0:06:39 - (Aaron Lambert): You have to put in a lot of work just on wholesaling, right. It's like all over the YouTube. Wholesaling is the best, easiest way to get into real estate. It's no money down, doesn't cost you anything. We could make money without having to spend any money. It's an infinite roi. And then you get into it and you're like, I'm driving around driving for dollars and calling people. Well, I still have to find these people's phone number. Before I knew anything about the free skip tracing, I was skip tracing, which costs money.
0:07:13 - (Aaron Lambert): And of course, it wasn't much. And then I'm texting all these people, like, one at a time, and that's super time consuming and very. Just kind of like, I don't know. For me, it's like a whole mental block. Like, dude, this is just so draining. By the time I even get somebody that even might be interested, it's like. And then I don't even know what to say.
0:07:40 - (Tawni Nguyen): You're too tired to talk.
0:07:41 - (Aaron Lambert): Okay, so then you go to the next stage. Okay, let me buy a system or something. Maybe a little course or something. But with all of that being said, entrepreneurship is not easy. It's a lot of hard work. And if you don't do it right, you could waste a lot of money. Systems and processes. If you're one of those people, in my opinion, that's like the most important thing is to have system and processes in your business so it operates smoothly and you could put it on autopilot, which is what we've been working on for the past year.
0:08:21 - (Aaron Lambert): And we've been doing it without having any previous knowledge of doing it. Just trying this, trying that. A lot of trial and error, a lot of wasted money.
0:08:30 - (Tawni Nguyen): Yeah. And I love that perspective because when people use the word failure, because what I say now, everyone talks about failing forward, but if you don't really redirect your definition of what failure is, because for us now it's feedback. It's like, oh, that didn't work. Maybe I won't do that and I'll do this or I'll do this a little differently. So enable for you to even have a system and process in place, which it sounds like it took you a couple of years even just wholesaling to develop a system, to want to put the system in place right to now shorten your time of all the mistakes that you used to make.
0:09:07 - (Tawni Nguyen): And now do you feel that it's cut the curve a little bit more so that there is an actual potential for your business to hockey stick growth?
0:09:18 - (Aaron Lambert): Right. Scale.
0:09:20 - (Tawni Nguyen): Yeah. So what does that system and process look like? Did it start with a mindset? It's like, hey, what I'm doing is not working. I have to fix it. And then how do you get from that limiting mindset, which is that belief of, like, man, I'm a fucking failure? Because some days, honestly, things don't work out and I sit on the floor and I'm literally like, I'm a fucking failure. And then I have to coach myself out of that negative mindset and that self talk, that self doubt, that self everything, it's super critical. It's super harsh. Right, right. Because only you see yourself that way.
0:09:54 - (Tawni Nguyen): So I'm just curious about with your past knowledge and to now with your systems and process, what has that looked like for you?
0:10:06 - (Aaron Lambert): Well, in a mindset space, my days of I'm a failure or I suck, they're really not days, they're more like short spurts of maybe an hour or two. And it's because of I know where I came from and the troubles and trials and the setbacks that I've had in my life, which some of my setbacks have actually been. I think the reason why I've been able to succeed as much as I have in the past three or four years, due to being all the way at the bottom and having really nowhere to go except up and wanted to do better than what got me to where I was previously.
0:10:57 - (Aaron Lambert): So at my lowest, right, and even at my lowest, I still had a mind, my mindset and my lowest, you haven't brought it up yet, but was me going to prison? I went to prison. I was in prison for like four years because of drugs, and I had drug history, whatever. But even in prison, every day was striving to be better with the understanding. Like, I'm going to get out, I'm going to make a bunch of money, and everything's going to be okay. Like, I'm going to be successful. I know my mind is to succeed and nothing else.
0:11:36 - (Aaron Lambert): And I've already had the biggest setback in my life, which was going to prison, being away from family and friends for four years to getting out and starting from nothing. But knowing that I'm going to succeed, I know that I'm going to do something that's going to be worthwhile. And even though that I've been successful in a sense, I still had a lot of trials, I still burnt a lot of money. Making mistakes to answer your questions.
0:12:08 - (Aaron Lambert): Just always in my mind, it's not like the positive or negative mindset. It's just like kind of almost being in a position where you have to do something. So if you have a limited mindset, which I still have limited mindset every day, I mean, I think everybody does. Nobody's just like super uber freaking. Maybe they are, but positive about everything. But I've had peace in the midst of storms with everything going crazy around me.
0:12:43 - (Aaron Lambert): It's like knowing that this time was going to pass. I'm going to keep pushing forward, being consistent in what I'm doing and having the systems that I've put in place even though they're still not perfect. Or maybe that's just me because I'm like, I want things to be perfect. But going through my wholesale business, I would tell my business partner Ben, like, dude, we need to have something in place. We have all this data we don't know what to do with. We don't know where it is. We don't know who we contacted. We don't know anything.
0:13:17 - (Aaron Lambert): We don't have any KPIs. Like, we have to put something in place so we could track all this. We probably have 1020 deals that are just like, we've missed because of that. So that's forced us to put things in place that wouldn't help us track everything and just work everything a little more smoothly. And still today, it's still growing and still a process.
0:13:38 - (Tawni Nguyen): So how are you seeking to solve that problem with the lack of system and process in place?
0:13:45 - (Aaron Lambert): So I'm seeking to solve the problem just by. Well, we're working on it every day to, like, everybody has a system, processes, and you have systems that you could buy that will help you streamline your business, but you still have to put it in to fit your business, right? I think that's where we're at today. We're using systems and we're building out sops and processes because we're growing, so we're bringing on people, so they need to know how we operate right.
0:14:22 - (Aaron Lambert): From acquisition to disposition. If we're talking about real estate, now that we have a software company selling an aipowered platform, it's the sales upfront, sales, marketing, sales, then closing, then onboarding and then nurturing that client. So those processes are. It's a process to build out the process. It's like everything's a process. You could do two things, right? You're either smart enough to do it and you're going to spend some time to figure it out, or you got enough money to burn.
0:15:00 - (Aaron Lambert): And even if you don't think you have enough money to burn, you have some money or to spend some money to somebody to do it, because your time is more valuable than anything, especially as an entrepreneur. Like, every day counts every day. You have to make money today. Tax season comes around every year, right? So if you're not making money to pay the man or whatever it is that you're doing with your money, it's like you're just burning money.
0:15:28 - (Aaron Lambert): So if you could shorten your time and your learning curve by buying courses or hiring people that know what to do, learning how to delegate, those are areas that I've had to learn and grow in myself over the course of the past three years.
0:15:43 - (Tawni Nguyen): Do you feel like if you never went to prison, you wouldn't have achieved this level of success where you're at now because you would have been comfortable with whatever life that you had with the money from drugs, I assume.
0:15:53 - (Aaron Lambert): Well, I still had a career. I was a pipe fitter in the oil refinery for 15 years and I was making good money. I think the year that actually got in trouble, I made 150,000, which at the time was great. And even today it's not like phenomenal, but for people that are regular nine to five guys, that's still pretty good money. 100 and 5200 thousand dollars a year, that's good money. To your question. No, I think I would still be in that position, I would be higher up.
0:16:33 - (Aaron Lambert): I would be a general foreman, or I would be a project manager, somebody in an office, rather than being in the field, just because of my experience and my knowledge. And I was pretty good, but I would be there, and I would be working nine to nine or nine to five, whatever it is, five, six, seven days a week, being away from the family. So, yes, I would definitely be there. I think maybe with a couple, like, maybe do a couple of flips here and there, maybe own a couple of rental properties. But for the most part, my life would be work.
0:17:12 - (Tawni Nguyen): Yeah, I think that's the comfort. I actually don't like how now 100 and 5200 doesn't sound like a lot of money anymore. It's just because social media kind of glamorize entrepreneurship, and only the ones that make, like, a mill plus a year is highlighted, and it makes the rest of people that are on the come up feel like shit. And I think that's one of the biggest problem I see nowadays, is that everyone wants to sell that course, sell that feeling of freedom, of options, of stability. Right? That's why they're selling the courses, because they're selling you the ideologies attached to those things that the money supposedly can solve for you.
0:17:50 - (Tawni Nguyen): And I think 200,000 a year is still a lot, and it's more than sufficient for a family of, like, four or five to live off of, depending on lifestyle, what you do with your life. If you're buying a Rolex every weekend, probably not. Yeah, right.
0:18:07 - (Aaron Lambert): That would be like, three or four of those, and then that's it.
0:18:10 - (Tawni Nguyen): Yeah.
0:18:10 - (Aaron Lambert): Spent out for the year.
0:18:13 - (Tawni Nguyen): But what was your biggest lesson that you got from prison that really shaped you as a person and as an entrepreneur to come out with that winning mindset of, like, I'm going to make this work, I'm going to be successful. What was that four year like for you?
0:18:27 - (Aaron Lambert): So goes a little farther than four years. Throughout my entire existence, I've been in church and grew up in church and have had a relationship with Christ. And then, of course, a lot of people, I think they fall off. Some people call it fall off the wagon. Right? You go astray. Like, there's stories in the Bible that talk about they've strayed away from their Father and then eventually they came back.
0:18:59 - (Aaron Lambert): So that was, I believe, my main vein in there was learning more about that and being in touch with my faith and growing that and understanding that. And then my second vein was, I was like a sponge. I wanted to learn everything now I had genres of things I want to learn real estate business. I took courses. Anything that they offered in there, I learned how to type in there. Type and not look at the keys. Not really type.
0:19:40 - (Tawni Nguyen): Prison sounds kind of fun.
0:19:42 - (Aaron Lambert): Yeah, fun, right? I was super in shape and learned how to use Excel, just learned how to use just programs on the computer, and then just learned business in general. I think I probably read 200 books. So I was in there about real estate and business and just all of the above on top of the other books I was reading, including the Bible. But throughout my entire time in there was learning a skill that I could use when I get out. And I think all of that, people ask me, how long you been in real estate? I'm like, well, in my mind, like, five or six years, but really, like, two, because I inundated myself with information.
0:20:26 - (Aaron Lambert): And even when I got out, I think the first month I got out, I'm like, okay, I'm going to wholesale. I didn't know what to do. I just went online and started researching stuff. And it's like, oh, you should wholesale properties. And I was talking. I actually had two friends of mine that I was in prison with that are really successful. One's a developer out in northern California. He develops huge neighborhoods, and he's been doing it for 20 years.
0:20:55 - (Aaron Lambert): And then another friend, he's in Phoenix, he owns. We buy ugly houses. I think it's a home vestor franchise or something. So these guys I actually spent a lot of time with, and I learned a lot of stuff from them. And that was another thing I did in there. I was always finding the people because I was in the feds. So there's a lot of white collar in the feds. So I was always finding the people that were successful in their own right in their business.
0:21:20 - (Aaron Lambert): And a lot of people was real estate related, and we just learned as much as I could from them. And they would tell me, it's easy, right? It's easy as long as you follow the steps, as long as you follow the process. So whenever I got out, it's like, okay. And I went and made, right before COVID shut down the country, I went and made an offer on my first property, went and looked at it and walked it with the agent, and then made them an offer. It didn't get accepted, but that was, like, my first little taste.
0:21:48 - (Aaron Lambert): And after that, it fell off because I started a company that sold Covid related items, like the PPE stuff. PPE. We made all of our money on the COVID test made. Well, we made a pretty nice chunk on some masks, but most of it was COVID test kits. We got a distributorship for a test kit company out of New Jersey. And, yeah, it was really good for.
0:22:19 - (Tawni Nguyen): A. Yeah, I think those opportunities are. What's the quote? It's like, it's when luck meets opportunity. It's how money is made.
0:22:26 - (Aaron Lambert): Right.
0:22:27 - (Tawni Nguyen): And the four years you spent in prison, you're pretty much gathering your ammunition because that's like your incubation period, I feel like. Because now it kind of sucks now because people want to get so much more knowledge. That's why they're paying for extra knowledge, but they don't have the execution window because sometimes life pulls you back a little bit, and it sounds like that was the perfect time for you to get pulled back.
0:22:53 - (Tawni Nguyen): This is when the universe is like, hey, let's recalibrate you a little bit. Throwing you in prison make you super fucking smart and ripped and get your mindset together. And then when you came out, I feel like you went, like, spartan mode.
0:23:06 - (Aaron Lambert): On that shit, right?
0:23:07 - (Tawni Nguyen): It's like, it doesn't really matter what I do anymore. I'm going to succeed and I'm going to fucking wind this.
0:23:14 - (Aaron Lambert): Yeah, I think you're right about the luck. A little bit of luck, I would call it being blessed. Like, my dedication to the Lord. Right. But open up the doors. And then they're always like, everybody. And I'm talking about successful people. I'll tell you the same thing. You can learn anything and everything that you want, but you're not going to go anywhere unless you take action. Right? You have to take action. You have to do it every day, and you have to be consistent about it.
0:23:46 - (Aaron Lambert): And if something's not working, you have to be willing to make the change. So whenever I got out, it was just guy. I was hitting the halfway house. The guy calls me, he's like, hey, man. I'm talking to him and he's like, hey. He's like, I got these masks. He's like, everybody needs them, and I know where to get them. I'm like, really? He's like, he told me a price. I'm like, okay. So literally, I took the phone book and I just started calling and just trying to sell masks one after the other.
0:24:17 - (Tawni Nguyen): What?
0:24:17 - (Aaron Lambert): Yeah. And that threw me into working, like, 16 hours a day, just trying to. Just like, being a super broker, right? Trying to find people that wanted it and then trying to find the product. Oh, yeah, I got it. I got it. Going to try to find it. Right. And then I got established, I got a company, and then I actually started. And then I found the source, and then buyers would tell me and I would say yes.
0:24:49 - (Aaron Lambert): Whenever we know we had the products secured, then we would take the money. It's kind of like a drop ship type thing.
0:24:54 - (Tawni Nguyen): Yeah.
0:24:54 - (Aaron Lambert): And this was with millions of dollars, right? Hundreds and thousands of dollars. And then we got a distributorship with. And I say we because through the process, I linked up with one of my business partners. His name's Dr. Ash, and he was my partner in RKL suppliers, which is our supply company for. So he secured the distributorship, and I was kind of like the sales end of the operation. Yeah. And then it was kind of all she wrote. We did really well for two years, and then I started investing in real estate.
0:25:31 - (Tawni Nguyen): Wow, that's so crazy. I didn't know you. Just how long ago was that, that you had a phone book, though?
0:25:38 - (Aaron Lambert): Well, that was in 2020, right before.
0:25:40 - (Tawni Nguyen): COVID Those actually existed?
0:25:42 - (Aaron Lambert): Yeah, it was at the halfway house.
0:25:47 - (Tawni Nguyen): Any Gen Z that's listening is like, what the fuck is a Phone book? What are the yellow pages?
0:25:52 - (Aaron Lambert): Yellow pages? I might not have had a phone book. It might have been online, but, yeah, it was literally just going down a list of numbers and just calling.
0:26:01 - (Tawni Nguyen): That's some crazy persistence you had, man.
0:26:04 - (Aaron Lambert): Yeah, I was at a position where I had nothing else to do. Covid shut down. So my original plan whenever I got out of prison was open up a company that was called can Caddy. And what can Caddy is, is it's like a trash can caddy service where I or my company would come to your house and pull your trash cans to the street for you on the days that the street runs or the trash runs. And then we also would clean them out if you wanted us to clean them out, like once a month.
0:26:38 - (Aaron Lambert): That was the kind of business plan. But then when I got to Vegas, I noticed that the driveways are like, two foot long. Like, who's going to pay for that? Yeah, right.
0:26:46 - (Tawni Nguyen): Super lazy people, I guess. Super wealthy people, maybe.
0:26:50 - (Aaron Lambert): Yeah. Busy people, whatever. But I was like, I didn't really see the opportunity, and maybe I wasn't looking hard enough, but I figured that would be. And then the amount of hoas that I realized were here was another know. So anyways, that was the plan. And then to also get back into pipe fitting, which here in Vegas, they have a union. I forget the number, but I went and took my written test, passed it, and then I was waiting to take my hands on test.
0:27:22 - (Aaron Lambert): And then Covid happened, so they shut down the union hall. So I was like, no work. I'm like, okay, I have a nice resume for what I do. And I'm going driving around freaking. I'm going all over town, going to restaurants, going to grocery stores. Freaking stupid. Trader blows. Trader Joe's. They didn't want to hire me. I'm like, are you serious? You want to hire me? Look at my resume. Well, I could do this job no problem and probably make it better.
0:27:54 - (Aaron Lambert): And it was like, okay, I guess I wasn't happy enough for them.
0:27:58 - (Tawni Nguyen): Yeah, you didn't have the Trader Joe's attitude. Every time you buy something, they're like, oh, my God, I love this. You should try it with this.
0:28:08 - (Aaron Lambert): And I'm like, oh, God, my wife loves that store. And it's got good food. Don't get me wrong. Not bashing on Trader Joe's.
0:28:16 - (Tawni Nguyen): No, I'm a fucking trader Joe's. Horror, man.
0:28:18 - (Aaron Lambert): Yeah, they got some good stuff, but, yeah, I mean, I couldn't get a job anyways. Anyways, the guy calls, know, I started doing research about real estate and stuff, and the guy calls me, and then that was the start.
0:28:31 - (Tawni Nguyen): Sometimes that's what entrepreneurship is. Googling how to make money and trying to do what the Internet tells you until you figure it out, it's not. Yeah, no. That's so crazy. When we were talking offline about relationships and I was talking to someone else with kids, right, and they're like, in the age that we're coming up on, which is the last 510 years, apparently, but now it's more predominant with the use of AI. Everyone's using AI assistant.
0:29:00 - (Tawni Nguyen): Everyone is using some sort of chat TPT bot. But what they were worried about is their kids. It's the relationship dynamics. And because now this generation, I feel like we're all raising, or not me, but people are just raising iPad kids. Do you have a fear, since I know you have kids, that with the way we're using it to optimize businesses and just our personal daily life as an entrepreneur, that it's going to affect the kids in some kind of way to where they won't be able to have conversations, like human conversations with other.
0:29:30 - (Aaron Lambert): People, that all falls back. I strongly believe this on the parent. So you're a parent for a reason. Like, you're going to raise your kid's not just going to come out the womb, just be doing its own thing. Right? But those parents that aren't present, that don't instill some type of morals and then some type of skill and raise their kid in a way that's not just putting them in front of a screen, just to shut them up, right? Like my wife, she takes the kids outside all day, all morning. They do like learning. They're two and three.
0:30:08 - (Aaron Lambert): They learn in the morning in the playroom, and then they go outside and they play and then whatever. And then we do Watch TV, like learning shows and stuff. But in front of putting them in front of a screen like an iPad is something that we've decided amongst ourselves that we're not going to do. That's not going to be a thing. We're going to find something for them to do. I got a big old climbing wall, it's about this tall in the playroom, so they can go. And I got climbing wall in the backyard and just a bunch of stuff that's active that they can go do.
0:30:43 - (Aaron Lambert): But to your point, yes, I think we've already kind of gotten to that point a long time ago, maybe not a long time ago, but at least years ago, maybe ten, where kids are just stuck in their phone, they're stuck on whatever it is that they're doing. Their social interaction has dropped and they would much rather text somebody than talk to them on the phone, much less be with them in person. And it all falls back.
0:31:14 - (Aaron Lambert): You have society and then you have the parents as to how much they're going to allow society to raise their kid, right. So it's being present, in my opinion. And what you instill in them is how they're going to grow up. But yes, to your point, people are becoming more and more unsocial, detached from that because of and then AI. AI is a great tool. I use it in my business. I actually sell a product that is powered by AI and it's impersonable, but it is personable because it could actually hold a conversation with you.
0:31:54 - (Aaron Lambert): It could pick up the phone and call you. That's what we use it for, conversational AI. They have AI products out there called one called PI AI. And it's like super friendly. Like you could pull it up on your phone and you text it and it's like super friendly text. Like if you're having a hard day, it's really interesting. And that could be now. It still takes you away from reality. But people can use some of these tools to, especially lonely people to have what seems to be a friend on the other end.
0:32:32 - (Aaron Lambert): I was talking to a lady yesterday. We were having a sales call with my product. Right. Appointment AI and she was interested in the AI tools that we use, and she does assisted living, and she said a lot of her people that stay in there are really lonely. She's like, I wonder how I could use this to where this thing can call them and talk to them. Because these people that are in there, they don't have anybody else, right?
0:32:59 - (Aaron Lambert): A lot of people are either. They're just family just doesn't talk to them, whatever the case may be. They're old, they're lonely, and they're just kind of just waiting to die, kind of. And they have these tools that I was telling her about, specifically PI AI. And then our conversational cool, where you could talk, and it's like talking to somebody real. So she was like, man, I think that would be really helpful for these people because now they're not in their mind. Right. They could actually talk to something.
0:33:28 - (Aaron Lambert): So with everything there's good and bad, right. If you use it the wrong way and if you abuse it, and if you don't put it in its proper place, then, yes, it could be used for what you don't want it to be used for. Like what you're talking about bringing people from reality out of reality, right?
0:33:49 - (Tawni Nguyen): Yeah. I find that to be super funny. We live in a paradox to where before we used to use technology to help systematize our lives, and now that there's a dependency, we're trying the other way to develop, again, communication skills. And it's like this whole circle know. Have you seen the movie Wall E, the Disney movie? I don't know if you. And it's such a realistic depiction of where America is going because everyone's going to have vrs.
0:34:21 - (Tawni Nguyen): Everyone is ordering Uber eats glued to their screen. And that movie came out so long ago, but it's one of my favorite movie just ever, just because it's so realistic to where. How far is AI going to take us? Because we are using it to our advantage. You're using it for business. So now, I think Josh sent me Victoria yesterday.
0:34:42 - (Aaron Lambert): Oh, yeah. Wow, that was. Yeah.
0:34:45 - (Tawni Nguyen): And I was watching her. I was like, holy crap, Josh, if you're ever watching this, this shit is freaky, man.
0:34:52 - (Aaron Lambert): Yeah, super cool, dude.
0:34:54 - (Tawni Nguyen): How crazy you guys have developed these softwares to be. So, you know, now you've seen those AI Instagram models. Now they're making money off of AI, generating the.
0:35:07 - (Aaron Lambert): AI influencers. Yep.
0:35:08 - (Tawni Nguyen): AI influencers.
0:35:09 - (Aaron Lambert): I was just looking at a thing.
0:35:10 - (Tawni Nguyen): Last night on that, and we're all already. I know you probably have, or thinking.
0:35:16 - (Aaron Lambert): How could I create an influencer.
0:35:18 - (Tawni Nguyen): Yeah, me and one of my tech bro friends. Exactly. Like the minute I saw that, I was like, how the fuck do we capitalize on this? Because we want to use it, obviously, to make money, not to abuse it in any sort of way to. It's not going to save us from existential loneliness or something, but that capability that it has and how far removes we are from reality sometimes feels unreal to me. Is now more than ever.
0:35:44 - (Tawni Nguyen): You're not even taking your own appointments anymore, right? Because the AI is doing your work. It's calling your leads, it's doing all of your cold call, right?
0:35:55 - (Aaron Lambert): Yeah, that's what we use it for. And we use it kind of that for that reason as well. Because vas, I'm not bashing on Vas, but I haven't had any good luck with Vas outside of Vas that are just like office Vas. But for cold calling Vas, like in the real estate business, especially if you're in wholesale, to scale, you have to be able to call. And to call, you need people. And the cheapest people that you have are people overseas or somewhere not in America.
0:36:31 - (Aaron Lambert): That's the only way that it makes sense now, those people are still human, and they still make human mistakes. They still have things that they can't do. They still have limited knowledge speaking about people that are in other countries. They have the language barrier. Then you have the whole time it takes to train that person, right? And then hopefully that person stays with you and is trainable, and you're not wasting a bunch of time and money getting these people on board. And then for them to either quit, not work out, whatever the case may be, well, using the AI to do that, which is like a task that's very mundane and it's very irritating. A lot of people don't like doing it. It's kind of hard to have a tool that can call a thousand times more than a VA for the same price, or maybe a little more.
0:37:30 - (Aaron Lambert): It's kind of almost invaluable, especially if your numbers are still working out to be the same. If you're calling 7000 people and you're closing three deals, and it costs you two grand because you're using a VA, that's okay, that's cool. But if you're calling 7000 people, closing three deals, but it only costs you $300, yeah, that's a way better deal now. And that could be done in two days as opposed to a month.
0:37:56 - (Aaron Lambert): You call 7000 people in 7 minutes, VA is going to take you a whole month, right. So let's call 7000 people every day and if we have the good data, then there's a possibility we can close, get three deals under contract. So that ROI is crazy.
0:38:15 - (Tawni Nguyen): Yeah. How are you tracking your KPIs with all these calls?
0:38:18 - (Aaron Lambert): So we utilize our system or our platform which is built off of go high level. So that's where we submit all of our contacts. We put them in there and then the KPI is tracked inside of there. We know how many people we call because we're going to just call it once, right, right now, today, and then maybe we'll call it again tomorrow. And then once somebody picks up the phone and has the conversation after the phone call, then there's a transcription of the call that comes in and then it uses Chat GPT to summarize the notes and then it sends you a message and then it takes them out of that particular workflow so you don't call them again. And then it'll send me a message like, hey, you need to follow up this person. Hey, book appointment. But all that's tracked within the system.
0:39:09 - (Aaron Lambert): So you know how many calls you're making and you know how many text messages you're receiving, how many people are answering the phone, how long they're on the phone for. So all of that is trackable within the system?
0:39:21 - (Tawni Nguyen): Yeah. How are you scraping data?
0:39:24 - (Aaron Lambert): So we also use an aipowered tool called Axiom AI. And this thing's pretty cool because it could pretty much scrape data from anything and it could do anything. Like if you wanted to start posting on your Instagram story, it could do that. If you wanted to go comment on somebody else's Instagram post, it could do that. And then on the other side, if you wanted to go on the county website and scrape the data from the website that you want, the pre foreclosures or foreclosure list, it could do that. And then it could take that data and do whatever else you want it to do with it. Like us, we'll scrape data from instead of downloading list, we'll scrape the data and then we'll put it on a Google sheets and then it automatically starts emailing.
0:40:18 - (Aaron Lambert): And they could do that with any other thing. They got ones that are built out, just go scrape LinkedIn. Like if you're doing business to business, you go scrape LinkedIn and get profiles and email addresses and then you can have it contact them. So it's a setup process. I mean you have to have somebody that knows a little bit about tech and coding. But you could build these little bots out, watch a few videos on how to do it, and then set it on autopilot, right?
0:40:46 - (Tawni Nguyen): Yeah. So as an entrepreneur, I'm hearing like a lot of the system and processes are replaceable and that humans eventually in these roles are very replaceable. Right. Because what AI has given us is very invaluable, like you said. So what do you think? The top three skills that someone should have to move forward in the next ten years with the way technology and AI is going and that most jobs are going to be replaceable?
0:41:10 - (Aaron Lambert): I think anybody that can from now forward gain as much knowledge as they can about an AI and how to use it in their business or anybody's business, or just if you're an employee, how to use it to maximize your output. If you're somebody that codes a coder, AI can code for you. They have actually programs that are AI powered just for coding now that can do what you need done, that take you three weeks, can do it in 30 minutes, right.
0:41:49 - (Aaron Lambert): So with that said, you have to know how to prompt. Prompting is huge in the space of AI because prompting, being able to understand how to talk to the system or the AI to get it to do what you want it to do, the better your output, right. The better you can explain or tell this thing and give it examples, the better the product is that you're trying to put out. If you're somebody in an office space that has to put together marketing emails or emails just in general for whatever it is that you're doing inside of your company, that you do all this often instead of drafting your long emails that might take you an hour to draft a nice email or whatever it is, you could pop this thing into AI and they could do it to you in seconds. And then if it doesn't look right, just tweak it a little bit and then you can say, hey, give me 15 different versions of this.
0:42:46 - (Aaron Lambert): There's so many different areas of AI that you could use. It all depends on what line of work you're in. But any professional, I think anybody, right? Because if you're just an employee and any employee that's in type of office job or has any type of office needs to have office skills, learning how to use the AI, which I think is pretty easy, once you start doing it, you're going to be way ahead of the curve and you're going to benefit not only yourself but your employer and you're going to be valuable, right. And then as a business owner start utilizing it in your business to automate things.
0:43:32 - (Aaron Lambert): A lot of people now use the chat bots. The chat bots are getting better because they're AI and then they're prompted better and then they're just getting better at everything. And then we use, I think now we have it to where it's set so we can, I don't think we have it set up yet, but we just got a system where now we're using AI to do all our Facebook ads and all our messaging on all the social media platforms and it's doing all from within side of our platform, our CRM, so we don't have to do it because as a business owner, you have so many different channels of messaging, right?
0:44:12 - (Aaron Lambert): You got Telegram, you got Instagram, you got messenger, you got WhatsApp, you got this, you got that. So having it all centralized in one location and then not only having it centralized, but also having something that you have prompted to almost mimic you, right, you could build these things out. And Jeff Hunter, he teaches a course on how to build out AI personas and now he builds out gpts, right, which is a cool feature that Chat GPT just came out with.
0:44:42 - (Aaron Lambert): And you could build these things out to sound and respond like you. So you could take all of your emails from the past ten years, how you responded in those emails, put them in a file, load them up, and now this thing's going to know how you react and how you talk and how you want to sound to whoever it is that you're talking to. So whenever it's writing an email for you, it actually sounds and has the same kind of style as you.
0:45:10 - (Aaron Lambert): That's huge, right? I mean, the possibilities are endless. So anybody that right now moving forward starts implementing as well as learning AI tools in whatever business they're in, it's going to be extremely beneficial to them because right now we're like 1997 Internet, except we're moving at a much higher rate of speed. But don't be the guys that are still using the fax machine, right? Get with the times, pick up these tools that are there for you to use and make you better.
0:45:44 - (Aaron Lambert): Yeah, that would be my advice to anybody that's got anything to do with anything.
0:45:49 - (Tawni Nguyen): It's funny because in the beginning of it, a few years ago, when everyone started using chat CPT and before all the prompts and the bots actually existed and nothing was personalized, you can tell who's using it for what. Especially in the last year, that automation on social media was a thing everyone's post started sounding the same because it wasn't personalized. And now in this age to where it's the biggest transfer of wealth and you need to talk to more business owners, for example. Right? Like you're talking to people that want to sell you their house.
0:46:18 - (Tawni Nguyen): How much of that you feel like it still needs a lot of personal touches. What do you think we have as a human race that AI can never take over?
0:46:29 - (Aaron Lambert): Nothing. AI all the way, baby. No, I'm just kidding. It's going down. They're coming for you. Nothing.
0:46:36 - (Tawni Nguyen): You see, I, robot, it's going to be like that.
0:46:40 - (Aaron Lambert): Yeah. I don't care how much you personalize any machine, it's still a machine. Right? And like I was saying, they're getting so good, but there's always going to be the human emotion, the human factor. Some people could pick it up in the voice. Like the conversational AI. As good as they sound, people could still pick it up in the voice. Like there's just no emotion behind it. Right. Even though I was playing some the other day and the AI agent legitimately sound concerned about this gentleman that was about to lose his house due to foreclosure, right?
0:47:20 - (Aaron Lambert): Yeah. He was like, oh, man, I think I could probably play it, but, yeah, it's never going to replace. Well, I'm not going to say never. I think eventually you're not going to be able to tell. And you're almost there now. Right? But you still have that human. We have souls and spirits, right. For a reason, because we're human. And there's that human interaction that you can never replace from that. So yes, it's going to get really good, but no, you can't replace that. And it's still important as a business owner, personal brand nowadays is huge, right? I'm trying to build mine. I don't have much of a personal brand, but I'm trying to build that because it's important, because people want to do business with people, right?
0:48:12 - (Aaron Lambert): You have the big businesses. Everybody knows the big businesses. But on a more real level, the massive people want to do business with people that they can relate to and they feel like they understand, like the guys that are all on social media, the big guys on social media, especially like in real estate and business, they do so good because of their social media presence. People feel like they can connect.
0:48:36 - (Aaron Lambert): People feel like they relate to this person and they see them so much on social media, they almost feel like they know them. So that's huge. And that I don't think you could ever take away, although I can take a picture of myself and then throw it into an AI and have it start talking for me. But it still doesn't have the human factor.
0:49:03 - (Tawni Nguyen): Yeah. I do believe that social media is the new resume, because now people don't even ask for your resume anymore. They haven't in the last, from what I've known, like ten years, at least, maybe five, realistically. Because the first time, if you are introduced to someone, what do you do? Or you try to pull up their IG?
0:49:21 - (Aaron Lambert): Yeah, well, they ask me, I'm getting used to that. Which ig. I'm like, dude, give me your phone number.
0:49:26 - (Tawni Nguyen): Yeah. And I feel like a lot of that because we're wired, maybe we're from a different generation where we weren't used to our phones. Right now it's all these blink cards and all these digital transfers, which I know we have to get used to going with the wave, but I feel like there's still something so personal about just giving someone your number and there's just that uncertainty. That's so awesome, because now the better you get at sales and marketing and building your funnel and your online presence.
0:49:57 - (Tawni Nguyen): Sometimes when I see someone that's too polished online, I still don't have a true connection with them, right. Than someone that I'm like, maybe I just want to work a lot harder just getting someone's number and then texting them and then waiting for them to call me, like a seller, for example, and then calling them, getting them on the phone and really connecting with them. And I feel like I know them more than if they were to send me their fucking blink card or something, right? And it's somewhere in between that I think I've lost grasp of reality and where it's actually really going versus having a truly honest, old fashioned handshake.
0:50:27 - (Tawni Nguyen): Maybe a business card, I don't know. I don't have business cards. But exchanging number and really just doing business with someone just because you like the integrity and you like their character versus how pretty their LinkedIn profile is, mostly. Now I know it's mostly AI generated, their blanks, and all of their intellectual property. I feel like it's really important. That's why content creation is king now.
0:50:48 - (Tawni Nguyen): Because now anyone can look you up and anyone can literally tell you what you said, like, two years ago from a Facebook post or something, crucify you for it and crucify you for know, people do grow and you get so limited in terms of what you want to post nowadays because you're like, oh, it's not on brand, but I just want to sit around and post memes all day and just have fun. Life is so hard already, and we're all out here. We're all trying to grind and do business as entrepreneurs. We're all taking losses and shit. And everyone that you want to open up Instagram is just like, I just made a million dollars today. You're like, well, now I feel like shit. I'm going to turn off my phone.
0:51:24 - (Tawni Nguyen): But somewhere in that is, like, exactly where our culture is right now. It's kind of like that comparison syndrome that you can't help but look, and then if you don't look, then you don't know what's going on. And I feel like that's how we are so disconnected, but at the same time, we're more connected than ever, right? Because you can find out anyone, whatever they're doing in their business and their life at any time, that's, like, so much fucking power.
0:51:46 - (Tawni Nguyen): It's, like, too much power for me, man.
0:51:49 - (Aaron Lambert): Or the illusion of what they're doing. Yeah, I know. I've had that. What do they call that? When it's like, you see people thriving on social media and you're like, oh, man, I wish I was doing that. And then you're missing out on something. But I've had friends. They're great on social media, right? And then I go over to their house or I'll talk to them like old friends, and I'm like, dude, what's up?
0:52:16 - (Aaron Lambert): Like, totally different. On social media, bro, you got to put together, and then you ain't got nothing put together. Yeah, I was like, hey, look, it's working for you on social media, bro. But, yeah, no, I understand exactly what you're saying. Like, the whole digital thing and people want to. I'm learning now that it's. Or I'm adapting to the whole, like, hey, give me your ig. Because as a business owner, the more people you have on your iG, the more people see you, the more that you're able to grow your personal brand and business because of it.
0:52:52 - (Aaron Lambert): Although I don't like just giving out my iG, because I feel like don't. I don't spend enough time on, like, when people message me, it's not something that I'm always like, oh, messaging on. That's why we're setting up. I'm setting up some automation for. So. Cause I know there's opportunities, right, with everybody I meet. Not everybody, but every time we have a networking event, I try to at least, if it's big enough, get at least ten solid meet, have ten solid conversations with ten people or more people. But I have ten solid conversations that I connect with and that I think that maybe we could add value to each other.
0:53:33 - (Aaron Lambert): And I like to share the number and take a picture with them. And then, yeah, I send them my blink cards. They could have all my information, and hopefully they have one. So it's much easier to download their information rather than Google. I learned how to type 25 words a minute.
0:53:55 - (Tawni Nguyen): You need to go back to prison and get, like, maybe up to 75 or so.
0:53:58 - (Aaron Lambert): Yeah, probably. But, yeah, so I completely get what you're saying. I understand and agree.
0:54:08 - (Tawni Nguyen): Because nowadays you go out, we go to so many networking events, go to so many conferences that sometimes you get lost in that delusion of everyone wants to do business with you. But I feel like sometimes I'm like, am I looking at just their social media? And if they're so good at social media, but in real life, I'm like, but I can't really do business with you because we don't really understand each other.
0:54:31 - (Aaron Lambert): Right.
0:54:34 - (Tawni Nguyen): That's just a lack somewhere in there, right? Yeah. With your wife and kids, as an entrepreneur with your kids. I think I've talked to her about homeschooling. I love this topic. Just because I don't have a lot of friends that have kids that I feel like their kids. Not kids. Your kids are kids. They're, like, climbing. They're doing stuff that naturally how we were raised. We were raised with sticks and rocks. Throw you outside in the street, come home when the lights turn on. Maybe. I don't know.
0:55:04 - (Tawni Nguyen): Don't get eaten by a raccoon.
0:55:06 - (Aaron Lambert): If you're thirsty, drink out of the hose.
0:55:08 - (Tawni Nguyen): Yeah, that's kind of how we were raised. And with the more coddle society that where Americans are going with the screen time and all that stuff, do you feel that entrepreneurs are more inclined to home school their kids? Just because we understand that the education system and institutionalized education doesn't really serve well to nurture the minds in a critical thinking.
0:55:32 - (Aaron Lambert): Yeah, 100%. I mean, we've homeschooling. Yes. Me and my wife had had that talk several times. I think we even talked about it yesterday because we were talking about schools and I said, I met somebody at a gym and they go send their school to this challenge school. I don't know. I've never heard of it. But they teach what I call. I don't know if I'm going to say that, but they teach history as we got taught it whenever we were growing up. And they don't teach critical race theory and they don't teach common core.
0:56:05 - (Aaron Lambert): So they teach like, I think probably how I was taught when I was a kid, maybe. And they're kind of real strict. So it's kind of like a hardcore school, but it's like good hardcore, right. Like hardcore in a way, like strict. And to the, like, this is your curriculum, this are your times. This is what you're doing. It's not really lax, which I think is good to have structure, especially in education, if you're being taught the right thing.
0:56:33 - (Aaron Lambert): But with that said, yeah, schools nowadays, they don't teach what I think they should teach instill in the kids, and I think it's because the way that the schools are and there's way more kids and they're understaffed. The kids don't get that one on one that they should. And they don't get taught in a way that's beneficial or in a learning how they learn. Like everybody learns a little different, right. I'm more of a visual person, like hands on, like doing it. Some people are more like, I need to write everything down and read it, right.
0:57:10 - (Aaron Lambert): So everybody learns a little differently. So they don't really do that that I know of. So we have talked about homeschooling and a lot of people that my wife has been talking to, especially people that are successful entrepreneurs, they homeschool their kids because it's just more flexibility. They get to see them, they get to control what they learn. And yes, I think it's very beneficial for parents and their kids if they can, if they have the means to do it, to homeschool their kids because they can control what they learn.
0:57:45 - (Aaron Lambert): And obviously kids are going to grow up and just like everybody and do what they're going to do, right. They're going to learn and they're going to try things, they're going to fail. They're going to get in trouble. They're going to be corrected. It's a learning process that's just part of life. But if they have instilled with them good morals and values and they weren't brought up, fed a bunch of crap about society, let them learn.
0:58:15 - (Aaron Lambert): Because everybody's perspective on everything is different. But whenever you start injecting things into them at such a young age, that's an issue. Right. That's a problem. That's why, yeah, we are leaning heavily towards, unless we move back to Louisiana, which there's a school down there. It's called Jimmy Swagger, or what is called. I think it's family Christian Academy. Yeah. It's part of Jimmy Swagger ministries. But that's probably the only school that I would want to put my kids in outside of home school or maybe another christian school, but, yeah. So to your point, yes, I think home school is the way to go for kids nowadays, in my opinion.
0:58:57 - (Tawni Nguyen): Yeah. Because I do believe in that as entrepreneurs, just because we may not use all the education that we got growing up, too. And I feel like they just raise a society of workers, just obedience, follow the rules, do what you're told. But they don't really take in consideration, like, artistic kids and creatives. Especially for us as entrepreneurs, we're more creative than anything.
0:59:22 - (Aaron Lambert): Right.
0:59:23 - (Tawni Nguyen): And we don't like certain types of disciplines. I think to be disciplined as an entrepreneur is different than to be obedient to society. And those rules don't really apply to 80% of entrepreneurs. I know, like you and I myself, we grew up a little differently. Against the grain. We got in trouble, but that's how we learned.
0:59:42 - (Aaron Lambert): Right.
0:59:42 - (Tawni Nguyen): And it's not really acceptable once you tell people your stories. I really admire that, your prison story. I love that. When we met, I was like, I knew I could be friends with this guy. He's not some, he went through some shit when he came out.
0:59:58 - (Aaron Lambert): Yeah.
0:59:59 - (Tawni Nguyen): Is there anything you want to share with us today that we haven't touched on that you feel? It's called close to your heart.
1:00:08 - (Aaron Lambert): We touched on a lot. Nothing really close to my heart that I would want to share. But outside of just like, I don't really know your audience, but if it is, I would assume that entrepreneurs listen to this show and people that want to have a better mindset and want to live life to their fullest in a sense of fullest, healthy, and happy. Not just fullest as monetarily full, although that is great to have and does help, and it's good to be monetarily stable, but having goals and visions is something that has kind of become very dear to my heart.
1:00:58 - (Aaron Lambert): And in a sense that knowing where I want to go, truly knowing where I want to go, and then mapping out how to get there, from business to personal and spiritual, is something that everybody should do. And it will help everyone in their journey, wherever that journey may be, to achieve the things that they want to achieve. Because now they have something that they could see, like gps. What you said at the beginning of the show, you have to know where you're going to get there.
1:01:36 - (Aaron Lambert): Right. And you need to see, you have to have some type of visual of what that looks like. Writing it down, having a picture. Vision boards are huge. I thought they were a load of crap. I thought they were a load of crap until I actually utilized in a small sense. I had put a check written out for $100,000 on my refrigerator, written to my wife for a Christmas present in the year of the year. I got out 2020. I got out with nothing. I had $400.
1:02:12 - (Aaron Lambert): And by the end of the year, I had purchased her a car that was a little over that. And without even knowing that was in my mind, I saw it every day on the fridge. And that was something I was able to give her. So those things work. I don't know how they work outside of knowing what you want and striving every day to get there and consistency. Being consistent is a message that been preached to me and I would tell other people that's really taking action and being consistent.
1:02:51 - (Tawni Nguyen): For business owners, we're all about taking imperfect actions here. You got to get up and do it. I just want to acknowledge you for being here, man. Your integrity as a person, your stories, wild, is very inspiring. And I just want to acknowledge you for showing up authentically today.
1:03:09 - (Aaron Lambert): Oh, thank you.
1:03:09 - (Tawni Nguyen): With your sweater and you didn't show the.
1:03:12 - (Aaron Lambert): I didn't show too much cleavage. I haven't been working out that much. Make fun of my cleavage ain't there today.
1:03:19 - (Tawni Nguyen): Well, guys, that's it for us today. Thank you for spending some time with us. You can find me on IG at Tawnisaurus or at fit and frugal pod. And you can find Aaron at
1:03:29 - (Aaron Lambert): The_AaronLambert on IG and everything Click the link below.
1:03:38 - (Tawni Nguyen): Yeah, we'll drop it down in the show.
1:03:40 - (Aaron Lambert): Thanks. Thank you, Tawni. I appreciate it.
1:03:41 - (Tawni Nguyen): Stay frugal. Peace.