Beyond The Shelf
Optimizing Retail Media Performance with Criteo's Alex Crowe
Today's guest is Alex Crowe, Global Vice President of Omnichannel Strategy at Criteo. Criteo helps advertisers, retailers and publishers activate and monetize audiences everywhere shoppable moments happen. They discuss the cost pressures facing retail media on both the consumer and marketing sides (3:23), what Alex thinks the main purpose of retail media is and how Criteo stands out in terms of measuring retail media performance (11:16), and the importance of media having a view of all media touchpoints to better inform how to split up media budgets (17:03).
Connect with Alex on LinkedIn: https://www.linkedin.com/in/alex-crowe-b71b5840
Learn more: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker
Today's guest is Alex Crowe, Global Vice President of Omnichannel Strategy at Criteo. Criteo helps advertisers, retailers and publishers activate and monetize audiences everywhere shoppable moments happen. They discuss the cost pressures facing retail media on both the consumer and marketing sides (3:23), what Alex thinks the main purpose of retail media is and how Criteo stands out in terms of measuring retail media performance (11:16), and the importance of media having a view of all media touchpoints to better inform how to split up media budgets (17:03).
Connect with Alex on LinkedIn: https://www.linkedin.com/in/alex-crowe-b71b5840
Learn more: https://itsrapid.ai/
Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com
Producer: Jake Musiker