Beyond The Shelf
Bridging the Gap Between US and Latin American Retail Media with Colgate-Palmolive's Paulo Bacarin
David speaks with Paulo Bacarin, Customer Development Team Manager for Clubs at Colgate-Palmolive. Paulo has nearly 15 years of experience at Colgate-Palmolive, including stints in his native Brazil and in the US. David and Paulo cover the three takeaways from managing Amazon-specific eCommerce (6:30), Paulo's learnings from time spent in Brazil and Latin America (13:47), what the "right to play" means in the retail media space (27:08), and why Paulo's parents are the two people he's been inspired by the most (32:34).
Beyond The Shelf is brought to you by itsrapid.ai, the leading Creative Management Platform for E-Commerce. Learn more at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate and many more.
David speaks with Paulo Bacarin, Customer Development Team Manager for Clubs at Colgate-Palmolive. Paulo has nearly 15 years of experience at Colgate-Palmolive, including stints in his native Brazil and in the US. David and Paulo cover the three takeaways from managing Amazon-specific eCommerce (6:30), Paulo's learnings from time spent in Brazil and Latin America (13:47), what the "right to play" means in the retail media space (27:08), and why Paulo's parents are the two people he's been inspired by the most (32:34).
Beyond The Shelf is brought to you by itsrapid.ai, the leading Creative Management Platform for E-Commerce. Learn more at itsrapid.ai.
David's past guests have included: Bryan Gildenberg from the CPG Guys, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate and many more.