The Growth of Commerce Content from Afterthought to Pre-Thought with Digital Shelf Institute's Lauren Livak Gilbert and Profitero's Mike Black

This week Dave speaks with Lauren Livak Gilbert, Director of the Digital Shelf Institute (DSI), and Mike Black, CMO at Profitero. Lauren and Mike recently collaborated on the DSI/Profitero report, "Defining Content Effectiveness: How Content Maturity Can Help Brands Better Meet Shopper Needs."

They discuss why Mike is such a prolific poster on LinkedIn (6:33), Lauren's experience managing the digital shelf for J&J brands during the pre-COVID era (8:49), takeaways from the "Defining Content Effectiveness" report (18:19), the importance of AI usage complying with a brand's legal requirements, brand guidelines and workflows (27:51), and the narrowing of the gap between upper and lower funnels (29:37).

Download the DSI/Profitero "Defining Content Effectiveness" report: https://www.digitalshelfinstitute.org/report-dsi-profitero-defining-content-effectiveness

Connect with Lauren on LinkedIn: https://www.linkedin.com/in/laurenlivak/
Contact the Digital Shelf Institute: https://www.digitalshelfinstitute.org/contact

Connect with Mike on LinkedIn: https://www.linkedin.com/in/mikeblack/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker