Bringing Joy to Your Business with CVS Media Exchange's Parbinder Dhariwal Artwork

Beyond The Shelf

This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.

David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.

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Beyond The Shelf

Bringing Joy to Your Business with CVS Media Exchange's Parbinder Dhariwal

May 07, 2024 • Episode 30

Dave has an illuminating conversation with Parbinder Dhariwal, VP and General Manager at CVS Media Exchange (CMX). For over 20 years Parbinder has had a successful career driving performance at multiple industry-leading global organizations, including Walmart Connect and Spotify, among many others.

Parbinder shares the incredible story of his family's business (6:44), an overview of his previous experience working for big brands (11:34), what makes CMX stand out from other retail media networks (15:25), the transition from "trade dollars" to "brand dollars" driving retail media business, and what "Retail Media 3.0" looks like in the aftermath of cookie deprecation (29:09).

Connect with Parbinder on LinkedIn: https://www.linkedin.com/in/parbinderdhariwal/

Learn more about CMX: https://www.cvsmediaexchange.com/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker