The Intersection of Gaming and Commerce with Hashku’s Joel Ponce

This week, Dave speaks with Joel Ponce, Co-Founder and CEO of Hashku.  Hashku is a leader in the gaming marketing and advertising space.  Joel offers his expertise and perspective on the fast-growing but often-misunderstood world of gaming.

They discuss how the evolution of gaming over the last decade inspired Joel to start his own company (6:46), how brands are working with Hashku (9:55) (the latest stats on the size and scale of the gaming industry (12:34), leveraging in-game items to influence commerce behavior (18:41), and how the next 12 months and beyond will push gaming from emerging channel to an established one, similar to retail media (21:24).

Connect with Joel on LinkedIn: https://www.linkedin.com/in/joelponce/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker