Building a Business as a Couple with Thread Wallets’ McKenzie Bauer Artwork

Beyond The Shelf

This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.

David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.

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Beyond The Shelf

Building a Business as a Couple with Thread Wallets’ McKenzie Bauer

October 29, 2024

Dave’s guest on today’s show is McKenzie Bauer, Co-Founder of Thread Wallets, an e-commerce company redefining everyday carry items. McKenzie and her team are on a mission to create products that not only look great, but also support their customer’s active lifestyles.

Join them as they dive into her journey in building a brand from scratch. You’ll learn the origins of Thread Wallets (1:27), their early experiences with influencer marketing (6:49), what it’s like to build a business as a couple (13:36), the “palm up” marketing philosophy (20:52), and why free giveaways are key to building word of mouth (24:28).

Connect with McKenzie: https://www.linkedin.com/in/mckenzie-bauer-b436647a/ Learn more about Thread Wallets: https://www.threadwallets.com/

Take advantage of a special offer from It'sRapid and get a free image, video or banner ad by emailing sales@itsrapid.io with code "BEYOND2024"

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker