Leadership through Listening & Learning with The Campbell's Company's Neha Shah Artwork

Beyond The Shelf

This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.

David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.

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Beyond The Shelf

Leadership through Listening & Learning with The Campbell's Company's Neha Shah

January 07, 2025 • Episode 55

Happy New Year! We kick off 2025 with Neha Shah, Senior Manager, Digital Commerce and Omnichannel Shopper Marketing at The Campbell’s Company. Neha’s nearly two-decade career has included senior eCommerce positions at Johnson & Johnson and Kenvue. In her new role, she is spearheading omnichannel efforts across the Campbell’s portfolio of brands.

Neha shares her experiences in the early days of eCommerce (7:47), the evolution of the consumer journey in recent years (10:58), navigating Amazon AVN negotiations (13:12), how Campbell’s is pioneering the next wave of what’s happening in the omni and retail media spaces (19:36), and her favorite books on personal and professional development (22:41).

Note: all views expressed in this episode are Neha's personal POV.

Connect with Neha: https://www.linkedin.com/in/msnehashah/

Learn more about ItsRapid: https://itsrapid.ai/

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker