FiredUp! - The Startup Marketing Podcast
FiredUp! is the show for marketers working in early and late-stage startups. Each week, we walk through fresh strategies and tactics to build brand and drive demand for your startup. Featuring interviews with marketing leaders, our take on the latest trends, and practical tips about PR, content marketing and growth marketing, we promise plenty of signal with some noisy fun along the way.
FiredUp! is hosted by the team at startup marketing agency, Firebrand. Learn more at firebrand.marketing today.
FiredUp! - The Startup Marketing Podcast
How to Implement ABM with Bill Odell
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ABM (account-based marketing) is not for everyone and you might find yourself deep in the trenches at the start of implementation. Today’s guest, Bill Odell brings a behind-the-scenes look at how he transitioned a business towards an ABM approach from initial pilots to scaling efforts and the successes and mistakes made along the way. This week, episode 23 of the FiredUp! podcast is about implementing ABM.
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In this episode of the FiredUp! podcast, Bill Odell shares his insights on implementing account-based marketing strategies for businesses with varying levels of resources and actionable steps you can take right now to use his experiences as a guide in refining your own marketing approaches.
Bill Odell is the principal of Odell Marketing and former CMO of Aerospike. He is a C-level executive with over 20 years hands-on experience and a strong track record working with high-growth, category creating B2B technology companies (IPO, 3 Acquisitions). Bill has successfully guided teams and executions across all marketing functions and multiple technology domains.
Bill, Morgan, and Nicole discuss:
- The difference between an ABM (account-based marketing) strategy and a broader-based marketing approach.
- Starting small with targeted pilots to mitigate risk and prove ROI before scaling.
- Engaging targeted accounts through high-quality, relevant and valuable content.
- ABM strategies for startups that are working with limited resources.
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