Simple Content
Transitioning from Launch Chaos to Evergreen Marketing with Gemma Gilbert
Ever dreamt of owning a business that flourishes without being in the constant cycle of launches? Today's guest, business coach Gemma Gilbert, is here to share her journey from launch chaos to a more streamlined, balanced business model using evergreen marketing. Discover how this change revolutionised her operations and opened doors for consistent client inflow. We explore Gemma's past as a teacher and how it has moulded her unique approach to coaching, as well as her views on societal conditioning and the importance of a business model that resonates with you.
In the conversation Gemma drops invaluable advice on creating lean, structured programs that guarantee participant satisfaction, high completion rates, and tangible results. We also touch on the tricky topic of maintaining motivation and accountability amidst distractions, featuring Gemma's personal strategies that keep her on track. Rounding off the discussion is an introspective look at the coaching industry's lack of regulation, the impact of social media, and the importance of setting boundaries and managing your time.
*please note: there are a few swears in this episode*
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Find more information, episode transcriptions and an accessible podcast player here: https://www.annfionamartin.com/podcast
Continue the conversation on Instagram: https://www.instagram.com/annfionamartin
Find out more about Gemma Gilbert at https://www.gemmagilbert.com/ and https://www.instagram.com/gemmagilbertcoaching/
Ever dreamt of owning a business that flourishes without being in the constant cycle of launches? Today's guest, business coach Gemma Gilbert, is here to share her journey from launch chaos to a more streamlined, balanced business model using evergreen marketing. Discover how this change revolutionised her operations and opened doors for consistent client inflow. We explore Gemma's past as a teacher and how it has moulded her unique approach to coaching, as well as her views on societal conditioning and the importance of a business model that resonates with you.
In the conversation Gemma drops invaluable advice on creating lean, structured programs that guarantee participant satisfaction, high completion rates, and tangible results. We also touch on the tricky topic of maintaining motivation and accountability amidst distractions, featuring Gemma's personal strategies that keep her on track. Rounding off the discussion is an introspective look at the coaching industry's lack of regulation, the impact of social media, and the importance of setting boundaries and managing your time.
*please note: there are a few swears in this episode*
---
Find more information, episode transcriptions and an accessible podcast player here: https://www.annfionamartin.com/podcast
Continue the conversation on Instagram: https://www.instagram.com/annfionamartin
Find out more about Gemma Gilbert at https://www.gemmagilbert.com/ and https://www.instagram.com/gemmagilbertcoaching/
You're listening to Simple Content, the podcast for entrepreneurs, creatives and anyone who dreams of making money whilst doing what they love. I'm your host, ann Martin, a copywriter, author and content expert. In this podcast, I'll be sharing my own experiences, plus having conversations with some of the world's most inspiring content creators and industry experts. This is your one stop shop for practical PR, marketing, business and self-development advice. Put the kettle on, settle in and get ready to listen, learn and feel inspired. Okay, today I'm joined by the lovely business coach, gemma Gilbert, and we're going to explore the world of group programs and evergreen marketing. Plus. I'm going to ask Gemma how she manages to always seem like she's got her life together, because that is a skill in itself. Gemma, going to get started with an introduction. Gemma, please can you share a bit about yourself with the listeners?
Speaker 2:Sure hello, thanks for having me. My name is Gemma Gilbert. As Ann said, my niche now is helping people start and grow an evergreen group program with the kind of tagline like without launches. I got into a place in my business where I just got really tired of the launch scene and the tactics it pushes us into and often pushes us into kind of more manipulative marketing. So after getting a little bit weary of that myself, I found a model which didn't have to have me do that, especially as an introvert. So now I just run one mainly one group program helping people start group programs. It's all very meta. I help people with the thing I do and I kind of really found my zone of genius there because I used to be a teacher and I love the kind of mentoring part of it as well as coaching as well.
Speaker 1:So I've been in your world for a while. One of the things I love most about you is that you just seem like you've got your business shit together. I don't know what it is, I don't know how you do it, but you've just got this thing where you seem really organized. You seem like you don't actually work hours and hours and hours of the day. You've got quite a streamlined working system and I think part of that is probably because you've really chained into this evergreen marketing sort of system in your business. And I want to go into that and just explore how you got to that point and why you chose not to do the launch model with your business.
Speaker 2:Yeah, I think this idea that I have my shit together is an illusion.
Speaker 2:By the way, but I like because people say it to me quite a lot I think I think I have my business shit together because I find, as a woman, being quite hormonely up and down and an introvert, I have to have a slim business model because I just don't feel on my game enough of the time to be on all of the time. And when I had a more intensive business model, I think I found I felt burnt out all the time. So it was kind of like, if this is going to work and I'm going to see my son and I started my business for my son well, you know to see him because I used to be in kind of corporate marketing and sales I was like it has to give me the work life balance, otherwise I may as well just be employed and take away all of the stress. So I think when you make it quite black and white like no, I have to work 25 hours a week, I'm not working more than you can cut out all of the drama and this conditioning that we have of doing the most, the person that works hardest gets the best result. So I think partly like letting go of that conditioning is what helped me create a slimmer down model, the launching thing, the actual story behind this is I got burnt.
Speaker 2:I used to have a membership. It was about 250 people at the time. I did this massive launch like for me it was a massive launch, we maybe had like 700, 800 people in there and we had 61 people join the membership and then the next month 40 or 50 people left and it was like sometimes we just launch and we create momentum because it just feels really positive and we're going to get all this money and we get all this energy. But I think because, like, basically the same number joined as left, it just kind of hit me in the face of like, what am I doing? What's the goal here and what's the impact on my audience and my clients?
Speaker 2:Most importantly, that was the big thing. I loved this membership. I loved the people in it and I felt like I'd fucked up. I felt like I'd made a move that impacted the energy and people were just like oh, we used to feel like this and then all of these people came and it felt like this and that was the real thing. Because I got burned by myself, Did I step back from launching and thought that didn't feel so good. Why didn't it feel good. Is there another way other than these big launch events?
Speaker 1:Yeah, so you moved more into the sort of evergreen model of marketing and I think for anyone listening who has tried to attempt to do evergreen, I think probably one of the biggest concerns or queries people would have is how do you get people to consistently flow into your business using evergreen? And the whole thing about launch is it's this big, high energy Loads of people come through the door at once, but with evergreen it's a slower flow, isn't it? So how do people get clients to come into their worlds based on that evergreen system?
Speaker 2:Yeah, it's a really great question. So the model I used to have is I used to run kind of cohort group programs. I've always loved groups. So from quite early on, from like one year one in my business, I realized like energetically I so much more enjoy groups than one on one. So I had all of these different cohort groups because that was just the way I'd seen things done. I didn't really consider there to be a different way.
Speaker 2:So I might run a 12-week group and then a six-month group and they would overlap and it meant you're always going into these different launch periods to promote the group and often, because my services typically were higher priced, I'd be running sales calls. So I might have like 20 to 31 hour sales calls in a two week period. So I used to dread these periods, even when I didn't run big launches, because I'd built up quite a lot of trust and credibility with my audience. Often it was as simple as sending an email saying you're interested in this thing. I'd have a diary full of sales calls and then I'd be swamped for the next two weeks. I hadn't outsourced sales. I wasn't even in the mindset of that you could outsource sales or what that would look like I didn't feel like a big enough business to be doing that. So the good thing about launching is what it has you do is concentrate all of your marketing efforts in quite an aligned way. A lot of people don't really feel like they're very good marketers, and so I think what a launch helps is it goes okay, you're in a two to three week promotion period and in this promotion period you're going to sell the shit out of your thing and you're going to talk about it all the time and, yes, it's going to feel uncomfortable, but you're going to do it, and so it has you shift into a marketing and a sales mindset, which is what makes like the more offers you make, the more clients are going to have.
Speaker 2:When you go to an evergreen model, you have to get better at marketing and sales on a more consistent basis rather than relying on, like, intense launch periods. So the key of an evergreen system is lead flow at the top. So for me, that's ads, because I'm lazy and I can. If you can pay for it, I honestly I don't get why you'd want to do it manually. Obviously, another really great strategy is doing things like this is partnerships, is talking to other people that you align with.
Speaker 2:And then the other way is is organic, and I see people bang their head against the organic train for years and years and years, growing their audience by like 50 or 100 people. That's not enough people to have a consistent business, it's just not. And when you speak to those people, all their clients come from referrals. But they're just on this social media train, slowly adding followers, hoping that one day it's going to lead to a result, and it doesn't. So for evergreen. You have to step up that audience growth piece and that means really stepping into, I'm going to say, partnerships or ads. I do have some clients that crush it with organic, but that's mainly on platforms, say, like TikTok or Pinterest, where you can really kind of succeed quickly if you get it right, whereas platforms like Facebook, instagram, linkedin it takes so much longer to get that kind of traction.
Speaker 1:I found and it's interesting because one of the things I've noticed about your strategy is that you haven't put all of your energy into Instagram. You haven't been one of those people who has been on Instagram all the time. I know that you don't particularly like it. Has that been a really conscious effort from the beginning, or did you try social media and quickly realise that it wasn't for you?
Speaker 2:I would actually say like my business grew because of Facebook. My Facebook group is where I started and that grew to 3,000 people quite quickly 1,000 people and 2,000, 3,000. And that really was the catalyst for me having consistent clients in the first place. But I hate social media. I really do Like.
Speaker 2:I've had people challenge me on it and say it's a great connection tool For me. It represents so much that is wrong with the world, this false front that we put on the mental health problems we see in our teens. I'm just not a big fan. So I think as my business has grown I've been very reluctant to push social. So instead I've really I say that I run ads on social media, so it's slightly hypocritical, but for me the real passion is my email list and running workshops, running like actually speaking to people.
Speaker 2:My assistant runs my Instagram because our ads work really well on Instagram, so she takes my email content, she puts it on Instagram. But I don't really do reels. I don't really do stories. Sometimes I get into a little phase where I suddenly get into reels for like two weeks, but it's not a consistent habit for me, whereas writing and running events is that, I think, the thing with all of these things is they all work If you give it everything. But there's no point doing it in a half-assed way unless your ads manager tells you you have to do it in a half-assed way to keep your ads current.
Speaker 1:Do you know? It's interesting because the thing that I've noticed recently about reels in particular, they're just so random, aren't they? They're so random. I put one up the other day about I was making cupcakes for my son's birthday and it was a real of me literally just baking, which is nothing to do with my business, and I got the most watches over everything else I've posted about copywriting, about my work, about literally about anything else. But what I noticed about it, that was really interesting the people that were watching it.
Speaker 1:There were so many spam accounts, there were so many random people watching it and I just thought, oh yeah, it's getting lots of views, but those people aren't my ideal client, so then it's not going to do anything, they're not going to buy anything from me and they're not going to want to be in my world long term. So what's the kind of purpose behind all of this? Because it's a bit of fun content and, yeah, people have watched it, but actually for my business it has no real benefit. So I think that is the challenge with social media is people post things without a clear strategy and almost like the postings to go viral, but the viral nature of things doesn't actually have any long term benefit on their business, which makes no sense.
Speaker 2:You know, I have a few clients that have hundreds of thousands of followers on TikTok. Actually translating that to sales is much, much harder. So it's not just about view count and talking about, like most popular reels, the two of mine that are most popular. One is a video of me doing chin ups.
Speaker 1:Is it really?
Speaker 2:Yeah, and the second one is when I got my tattoo, because I guess people ultimately are after connection.
Speaker 1:And one of the good things I guess in that is that you're showing we've both shown in those reels elements for personal life, which is important because people want to know you as a person before they buy from you and work with you. So there is that part of it which people are seeing behind the scenes of your life and getting to know you better, which has its ultimate benefits, I guess, but sometimes I just find it so frustrating. Social media and it doesn't seem to have any rhyme or reason to it sometimes. That's how I feel about it.
Speaker 1:So you mentioned earlier that you were a teacher, and part of that teaching experience and I think that's translated into your work now is that you know how to run a really effective group programme. You know what works in online training. You know how to get those results, and one of the challenges that I think some of the listeners will be having when creating their own online programmes is how do I get people to complete it? How do I get people to get results and take action? Do you have any tips or advice around what makes an effective course or group programme? Yeah, so many.
Speaker 2:So I actually have a video on YouTube called like how to get 90% plus completion rates, because this is a piece that I think. When people create a course or a group program, they're initially quite centered on just proving the value. Let's just get all of the knowledge from my head into the programs so people do it and get an amazing result. But actually we have to do the opposite of that. We have to create the leanest possible path for people. The more steps you put in, the more overwhelming it is to complete. It's the number one reason people leave group programs or stop making progress or leave memberships is because they're overwhelmed with the content. So step one is make it lean. Step two is to really consider the order of your content.
Speaker 2:We don't want to keep people in theory for too long.
Speaker 2:If, before you do anything, say you're teaching me PR and you're like we're just going to go do two months of theory before you actually go and do anything, I'm going to lose excitement for what I'm actually doing and get distracted by something else that gives me an instant win and you were talking about reels and why people watch them Instant gratification that feeds our brain.
Speaker 2:So we have to structure our learning in the same way and think what's a win? I could deliver them in the first 30 or 60 days. That would be like yes, I've done something and would push them on to do the next thing. I'm going to give you two more Build in milestones that they're going to hit throughout so they can see their progress and then constantly zoom out in your program to say here's the big picture. We're going into this space, here's the good picture. Because for us it feels really obvious and we know we're content inside out, but for them they forget, like where am I actually going? And when you lose sight of the end point, it's so hard to be motivated to do the hard thing in front of us right now.
Speaker 1:That makes so much sense, and I'm even reflecting back on things that I've created and realized that I haven't really done that widening out piece where I've sort of said this is the reason why we're doing this work, because it will get you this end result and then we're going to zero in on this particular task or activity that's actually so important. It's something that I think you probably know already, but you need somebody to tell you that you're not continuing to sell the result, even after you've got someone in the program, continuing to remind them why they're there in the first place and why they're doing it, so that they can keep that motivation and accountability. That's really interesting. Have you noticed that people need more handholding at the moment because there is so much distraction in the online world?
Speaker 2:I honestly think there are always distractions and because everyone has their own personal distractions as well, like you know, you have family bereavements, you have kids starting school, you have your own mental health. I find that this is why I love high-touch group programs. There's always clients that need more emotional support and more handholding, and then we've got all the external world stuff as well, and I do think that creates a lot of fear and panic, especially at this time of year with entrepreneurs. We start the narrative people aren't buying anymore. We all repeat it to each other and it becomes like this self-fulfilling prophecy. So I think I like to see entrepreneurship as just kind of this ongoing peak and trough kind of ups and downs, and to not get too focused on any one up or down and like make a narrative that makes the down more significant than it actually is.
Speaker 1:We mentioned earlier that it looks like you've got your shit together. Those ups and downs that you mentioned I think everybody experiences those that run to business. You know you'll have days when you feel really high energy and motivated, days when you want to just sit on the couch in your pajamas. And how do you cope with those sort of down, more challenging days as a business owner?
Speaker 2:Yeah, I love this question and I just created a new program on this, literally because of, like, this struggle called Weeks that Work. The reason I guess I look like I have my shit together and I guess I do is because I know the things that have to get done each week as a non-negotiable and I separate the planning from the execution, and this is really key. So I know, without fail, every single Monday morning I'll write an email to my list and I know every single Wednesday I'll sit down and write an email to my list. And I've done that for the last five years without fail, apart from, like, maybe one time when I had COVID. So there's other things that are the non-negotiables in my diary that it's not a like if I don't feel like it, I won't do it. It does consistent as brushing my teeth. It's as consistent as taking my son to school. And when you get those actions right and they just become the thing you do, like your podcast, I'm guessing you do a certain number of episodes. It gets done because it's on your list and you've also figured out like how to actually do it, where people are sitting down each week and they're using like that fresh mental energy to try and figure out what to do, and then they have to execute on it. This is where I find the whole system breaks down. So we have to decide the strategy ahead of time, create it into a repeatable structure and then get our head down and do the work. And this is what I think people are getting.
Speaker 2:I don't want to call people out, but I feel like people are a little bit more resistant to doing the work. They expect. This, like running a business, isn't easy. They somehow think that if they piss about on their laptop they're going to make money. And it's just like in a job. You have to sometimes sit down and do the things you don't want to do when you don't want to feel like it. And you have to be the grown up. And I think I really like the quote choose your heart. A client first introduced it to me. She really wanted to make more money to support her child through university. She couldn't bring herself to email her list. She just couldn't get over this light mindset block. And then she saw this quote.
Speaker 2:This story would be better if I'd given her this quote, but she found the quote on her own and came back and told me she was like I read the quote choose your heart and I realized Like it would be so much harder to not be able to support my kid through uni than it would be to email my list. So I'm going to sit down and email my list and I think like being prepared to do the work as an employee as well as doing the big picture. Thinking is key and knowing what that repeatable structure is.
Speaker 1:I think one of the things you mentioned there is the resistance to hard work.
Speaker 1:One of the things that I think contributes to that is the messaging that we constantly see online that you can make 100k by basically doing nothing. That whole narrative around. You don't really need to do that much to make loads of money, and actually that's so beyond the truth. And that doesn't mean not on the flip side, that you need to hustle and work every hour under the sun, but there is this narrative that you can be a little bit lazy and not really do anything and people will make you six figures. And it just doesn't really work that way. And I think, because there's a bit of an echo chamber, particularly on social media, with that messaging, it can then discourage people when they do try and launch something or put something out there, and it doesn't immediately entice this flurry of customers coming in and buying their thing. That messaging, I think, can then breeds a feeling of like you're not doing enough or you're not doing the right things, and can put people off selling. Do you agree with that?
Speaker 2:I do agree. I mean, I also rather cynically think who falls for this messaging? Who believes this crap? But I do. I do see it everywhere and I think for me success as an entrepreneur falls in the nuances. Everyone has such an individual business and individual strengths and an individual niche so no one else can tell you the path and I think that can be kind of terrifying. So we might find people that might be using an aligned strategy and we might go learn it off them.
Speaker 2:But I think sometimes what these messages can have people feel is like there's just these really simple eight steps you need to take and then you get it all. And when they don't do it they feel like a failure. And I just say to anyone that feels like that there's never eight steps and any copy you ever read that makes you feel like there's a secret. This is bullshit. There's no secret. And if you can step into more your intuition that you're the only one that knows your knee strengths and kind of personality more than anyone else, the steps become so much clearer because you can do the things that feel good.
Speaker 2:And I think for me, really surrounding myself with entrepreneurs that offer that more balanced perspective and shy away from that kind of manipulative marketing Means I'm not really in this world. So I think it really matters who you follow, because people often say to me I like how granded you are, how honest you are, you don't get involved in drama and I'm like I don't even read the drama. I don't even know what's going on in the entrepreneur world with the famous entrepreneurs and the gurus, I don't care.
Speaker 1:That's so interesting. I love that about you. That's one of the things that attracted me to you in the first place was the complete difference in the way that you just stay in your own lane, basically, but in a good way. You're not involved in all the stuff that goes on. And I think with coaching it's so easy because, let's be honest, there's so many coaches now. There's some amazing coaches and then some horrendous coaches, and it's very hard for people, I think, who are new to the business world, to tell the difference, because a lot of coaches will promise them the world and they can. Especially if you're new in business, it can be really easy to fall for that messaging. The coaching industry, for me, feels really quite unregulated and quite wild, like the Wild West. Do you see it that way too?
Speaker 2:It's interesting, isn't it? Because there's always this debate around the coaching industry and that it's not regulated. And I agree. We have tons of other professions that are regulated, for example, teaching, heavily regulated plenty of shit teachers. So it's not really for me that regulation would solve these problems. I think what I find conflicting as well is there's some very well-known coaches who I've heard brilliant things about and terrible things about, and there's people on both sides, and that always surprises me as well. No one's ever wholly bad. They're not just out there trying to rip everyone off. But I do think when you become an entrepreneur in the limelight, it shines a light on all of your positive qualities and all of your negative qualities, and I do think anyone in the limelight has a responsibility to be a role model, because we have got so many terrible role models online who are influencers and who promote unrealistic lives. I think they just make everyone else feel entirely crap.
Speaker 1:Mmm. Yeah, it's interesting. You mentioned that On my last podcast, I interviewed a brand photographer, where we're talking about unrealistic standard of beauty on social media and how people are made to feel like they should look like this filtered version of a person which is not very, very unrealistic and not a true reflection of what normal people look like walking down the street. So, yeah, social media has a lot to answer for, isn't it? And it can be quite damaging, but it can also be a really positive influence. There's two sides to the coin, isn't there? And it's interesting because you mentioned earlier that you see yourself as an introvert and I see myself as an introvert, and I think when we show up as business owners, as introverts, it has to be in quite a considered way, I think, to protect your own wellbeing. What does that mean for you, being an introverted business owner?
Speaker 2:Yeah, 100% Well one. It affected the marketing strategies I choose to do. I know I could crush it on Instagram if I did a real a day, but I don't want to. It takes a huge amount of energy for me to do that. I think it's led me to chose energizing strategies. I love writing. I love the hour I sit down and write my email to my list. I love doing things like this with people I know, but I don't seek out to do it with people I don't know as a strategy, because it's exhausting for me.
Speaker 2:I very much limit in-person events. I maybe go to three or four throughout the year, kind of as my energy feels right. Anyone tells me to network no, I'm not doing that. I limit my one-on-one sessions as well, and that's, I think, why I love group work. For some reason I don't quite know this but leading a group is an entirely different energy. Maybe it's because it's like teaching. It's a bit like acting like you take on this persona, whereas one-on-one, when you're going deep with someone and connecting with their soul, I feel I've finished those sessions, having really taken on the other person's energy. So if I have, say, five one-on-one sessions in a day, I'm spent. So I think it's about filling my calendar with the things I don't look at and go, oh god, also reducing the time of my one-on-one course. So I do one-on-one within my group program and all the calls are half an hour. There's a completely different energy to a half hour call than a one hour call.
Speaker 1:I also notice that you vet people quite carefully, so you make sure that you don't just invite everybody onto a call. You're weeding out the time wasters slightly, aren't you, so that you're not then putting a position when you're on a one-to-one call with somebody that you think, well, we're not going to be a good fit.
Speaker 2:Yes, and I also introduced a two-part sales structure so I have a 15 minute call and then a 45 minute call, and the 15 minute call is run by a team member. So occasionally people get pissed off with this. Most people are cool with it. It's like a gatekeeper, just to check they're a good fit and put them through, and that really helps protect my energy and also because we get so many people that aren't in the right place to really benefit from my program, it's just a better use of my time as CEO to not be talking to those people. And if you have a really good team member running those calls and can point them to like the relevant free resources or like downsell them, a smaller program, that's just. It's a good business model for me.
Speaker 1:Sounds amazing. I think I need to start doing that. Yeah, it's really good.
Speaker 2:I've got a whole process I can share. It works super well.
Speaker 1:That sounds really good. I like the idea of having somebody before they get through to you and I think that also just it just really reflects that boundary of your time and how precious your time is and how important it is that one of the things that I am terrible for, terrible for is giving away my time so freely, and I think that needs to be a boundary for me going into next year, that I need to protect my time a bit more and that I'm not always available to help you, because it is just my nature as a bit of a chronic people pleaser is to just help everybody and that's just maybe not the best thing to be doing in business.
Speaker 2:A hundred percent and also as a recovering people pleaser myself. For me this came to, first of all, getting clear on what your boundaries are. So I used to say yes to coffee chats and things like that at the beginning of my business and now it's a firm no. Now when you know it's your boundary. But then go a step closer and write the message that you send if people ask. So you don't feel like a dick, but you've got something nice to say and I'll read you one, because I sent one to someone yesterday. Someone asked me if I wanted to meet for coffee in West Bridgeford, where I live, like just someone on my email list. I don't even know them and I said love you to hear from you and thank you for your patience in my response, because I hadn't responded for like a week. Great to hear your local too. I've got a lot pulling on my time at the moment, so I'm taking a break from in-person meets, but look forward to chatting virtually if what I offer feels like a good fit for you.
Speaker 1:Love that. That is just the best response ever. Love that because it's gentle, it's kind, you've responded that feels really good and I think that person who receives that will completely understand why you're not going to meet up for a coffee unless there's a purpose behind it really isn't or you know them, because if you don't know them, you know that can be quite tricky too. That's been a brilliant response. Thank you for sharing that.
Speaker 1:I'm aware of time and I just wanted to finish up talking about a subject that we could probably do a whole podcast about AI and how it's affecting your work. So for me in the copywriting world, ai is such a massive topic and some people are absolutely terrified of it and other people are sort of embracing it and I think I'm more of the embracing it camp because I think we need to, because it's not going anywhere, very much obviously still focused on like human-centered copywriting and I still write everything. But I'm using AI more for sort of systems and things in my business and I'd love to know from you how AI is affecting your work and if you're using it at all.
Speaker 2:Yeah. So in terms of like affecting my sales, I've heard of maybe two people that have said oh, I bought a program on designing a group program with AI offhand. Like I'm aware that people are interested in like quick routes to get to route B type thing. I am not massively concerned because I know from experience that marketing is all about nuances and so AI can't do nuances very well. They can do like basic. So I find AI very useful to generate ideas.
Speaker 2:So if you're generating your group program content, sure go into AI and say, give me all of the modules, here's the ideas, give me all of the reasons this module is important, here's all the ideas. And to use that content to speed up your process and agree systems, writing, standard operating processes, all of this I think it can speed up. But because I know most people won't be successful without the nuances, it never worries me that people won't need my help because the nuances is what I'm great at and it's the same with copywriting. I can tell in a split second if my client has used AI to write copy and I'm like that's shit. You've used AI, it's salesy. It doesn't sound like you. I think it's gonna play a big role, but like those that are feeling fearful, like I, would just look for your role that AI can't do, because there will be aspects they're doing the core bit right, but they're missing the human element.
Speaker 1:So true, so true. The human element is the most important part. And there's also all these really important copyright issues with AI, where if you write your whole course or program in AI, you don't actually own the copyright to it. So somebody could easily come along and like lift the work that you've done. So people aren't aware of things like that and they, like you said, it's just almost like a quick fix and it is useful for some things. We'll give it that. But the human element, like AI, could write a whole book for you, but it's not gonna have any of your experience in there, any of that human centered focus and like the tangible emotions that we need to make a connection with that person who's written the work. So, yeah, it's very interesting and I'm keen to see how it develops going forward, because I think it will continue to evolve, but it's never gonna replace the humanity behind the work, which is the most important thing. Yeah, we will see.
Speaker 1:We will see. Now let's wrap up by telling people where they can find you online.
Speaker 2:Yeah, so the main place is head to my website, jamigilbertcom, and grab my free guide to get on my email list. That's where I share. I find it all my best stuff. I also have a really great Facebook group called Scaling with Group Programs with Jamigilbert, and I'm on Instagram at Jamigilbert Coaching.
Speaker 1:Lovely. Thanks so much, deima. Thanks for having me, anne. Thank you so much for listening today. It really does make a big difference and it helps other people to find us. Whilst you're there, click subscribe so that you don't miss out on any of our future episodes. If you're unsure about how to do this, just check out the show notes for all the information that you need. Thank you and see you for the next episode of Simple Content.