B2Boring
B2Boring: The Podcast That's Anything But Ordinary!
Are you tired of the same old B2B marketing strategies? Ready to break free from the mundane and discover innovative ways to captivate your audience? Then join us on B2Boring, where we dive deep into the world of boundary-pushing B2B marketing!
Each episode features daring marketers sharing their tales of creativity and success. From unconventional campaigns to out-of-the-box strategies, we uncover the secrets behind their standout ideas, execution, and the remarkable results they achieved.
Whether you're a seasoned B2B marketer seeking fresh inspiration or just starting out in the industry, B2Boring is your ultimate resource for sparking creativity and driving impactful results. Afterall, the best ideas usually come from hearing other people’s ideas!
Don't settle for boring—tune in to B2Boring and unlock the potential of your B2B marketing endeavors!
Available now on all major podcast platforms.
B2Boring
Building Relationships and Balancing Strategies: B2Boring With Zach Diamond
In this episode, Chris and Zachary, Strategic Program Manager at Miro, discuss the Miro Discovery Center and its role in building customer relationships. They also dive into the pros and cons of product-led versus content-led strategies.
Key Highlights:
- Mirror Discovery Center: A program to strengthen relationships with Miro's key customers through in-person interactions.
- Product-Led vs. Sales-Led: The benefits and challenges of each approach, emphasizing the need for a balanced strategy.
- Lead Generation: Comparing content-led and product-led strategies for generating leads and their financial impacts.
- Content Syndication and ABM: Exploring how these strategies can build brand trust and enhance customer relationships.
Zach Diamond on LinkedIn
Chris Rack on LinkedIn
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