How Influencers Build Thriving Businesses with Malcolm Lawson

Welcome to another episode of The Raquel Show! In this episode, I had the pleasure of speaking with the amazing Malcolm Lawson. Malcolm is a YouTube content creator who has successfully built multiple YouTube channels with over 180,000 subscribers and 50,000 organic visitors. He’s also the co-founder of the Real Estate YouTube Mastermind Group. Malcolm shares his journey in content creation, providing invaluable insights on how to build and leverage a YouTube channel for business success.

In our conversation, Malcolm dives into the importance of YouTube for business owners and agents, the strategies behind creating effective content, and how to use YouTube for both lead generation and lead conversion. He also shares tips on managing multiple channels and the future trends he foresees in video marketing and real estate. Whether you're just starting or looking to enhance your digital presence, Malcolm's advice is a game-changer.

Connect with Malcolm Lawson

• Instagram: @next.gen.agent
• Business Name: Next-Gen Agents
• Website: https://www.next-genagents.com/

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Transcript

Malcom Lawson: 0:00

If you want to create a local channel, go and find other people who are actually crushing it with their local channels. What you want to look for is really three things on their channels. One is how are they doing their thumbnail images? This is really important. Thumbnails are very important on YouTube. You want to figure out how they're doing their titles as well. And then what is the buckets of content? In other words, what are the reoccurring series that they're doing on their channel and find multiple people in your niche, whatever it is, and answer those three questions for that type of channel.

Raquel Quinet: 1:04

Welcome to the Raquel show. This show is for entrepreneurs who want to play bigger in business and in life. And the guests that I have today, I met at an event that I was attending and in a world where your digital footprint is necessary to stay competitive. This guy completely. We all know how difficult it is to build one YouTube channel, let alone two or multiple YouTube channels in a Facebook community. My guest has not only built multiple YouTube channels that has over 180 subscribers with over 50, 000 organic visitors to his channel, and he's also the founder, the co founder of Real Estate YouTube Mastermind Group that has over 15 subscribers. So let's talk about A content creator that has influence, that has built amazing communities and businesses. And what better way to learn from an, from somebody that's actually doing it. So welcome to the show, Malcolm Lawson.

Malcom Lawson: 2:04

Yeah. Raquel, thank you so much for having me on. I love talking about content creation and personal branding and social media. And just to clarify, you said 180 subscribers, 180, 000 subscribers is my biggest channel. so much. That I have

Raquel Quinet: 2:17

180, 000 subscribers.

Malcom Lawson: 2:20

Yeah. And I, yeah, like you said, I've got multiple YouTube channels as well. once you figure out that formula, you can just apply it to these different niches and different business models as well.

Raquel Quinet: 2:29

Well, thank you for the clarification. I'm really, really, really excited to dive into it. You be safe. We started, 12 years ago with YouTube and I'm sure you see all the trends and how it's changed over the landscape. How important is it for agents or business owners to actually take the time to build a YouTube channel in today's market?

Malcom Lawson: 2:50

Yeah, I mean, I think it's, it's not critical. Everybody doesn't have to be on YouTube, but I think that there's a lot of benefit for it. Out of all the platforms, I think that YouTube is the best for discoverability, for having your content getting discovered by a new user. And it's because, YouTube generates billions of views. and pretty much everybody's on YouTube. If you're on Google, you're seeing YouTube videos. And when you look at a lot of the other platforms, like Facebook and Instagram, it's hard to build up an audience and get discovered, even podcasts, for example, discoverability is very challenging on podcasts, but YouTube getting discovered to a brand new audience, like that's the real value of that. Now, I also tell people that. YouTube is great for lead generation, but it's also really good for lead conversion as well. So even if you don't generate any brand new leads from it, just having those videos up there gives you credibility. It builds your personal brand and you can often use these videos as tools in your real estate business to help with your lead conversion. So just as an example, if somebody is moving to my area, for example, let's say Anne Arundel County. I'd be like, Hey, great. Here's my video about Savannah Park. Here's my video about Arnold. Here's my video about Annapolis. Here's my video about Edgewater. And I have videos about all the major cities in my local market. So no matter where that lead came from, I can send them these videos to show that I'm a subject matter expert and all of these provide value to them. Just build my credibility. So YouTube's great for generating leads, but even if you don't want to do that, it's also great just for increasing your lead conversion as well.

Raquel Quinet: 4:28

So good and I'm so glad that, you talked about how important like YouTube is and how you can actually utilize it. So if you had to actually build a channel today, knowing what you know from scratch, like what would be three tactical things that you could share with our audience that they could do?

Malcom Lawson: 4:47

Yeah, so first would be have a clear idea of what your business model is with that channel. and in the real estate space, there's really five major business models that I'm seeing working well for real estate agents today. One is going to be being a creating a local informational website. channel. This, was really started taking popularity, in 2020. And in the last couple of years, it's been a big major trend. another one can be to create a listing video channel. This is one that I'm really excited about today. There's a lot of agents creating amazing, home tour channels, especially with a new construction that model works very well. It's a very different model than providing that information to people. Another model would be doing, some sort of agent education. Content as well, where you're educating real estate agents like you're doing right now. and this is obviously a very different business model than generating local leads. So those are the three main categories and there's some like subcategories, between those as well. So the first one is going to be know what your actual business model is that you're going after, what, how to actually monetize that. They have a channel. The second tip would be to research people who are successful at that channel. So if you want to create a local channel, go and find other people who are actually crushing it with their local channels. What you want to look for is really three things on their channels. One is how are they doing their thumbnail images? This is really important. Thumbnails are very important on YouTube. You want to figure out how they're doing their titles as well. And then what is the buckets of content? In other words, what are the reoccurring series that they're doing on their channel and find multiple people in your niche, whatever it is, and answer those three questions for that type of channel. So for example, if you're doing listing videos, a lot of people have experimented with the thumbnails and there's a pretty like standard thumbnail that seems to work really well for a lot of listing videos. There's pretty standard titles that work pretty well for that as, as well. And what works really well for listening video is going to be new construction, especially that works probably the best. So that's going to be my second tip is start researching your competitions. You have a clear idea of how to actually structure one of these channels. The third one is just to take action. I've seen so many people get analysis paralysis and they get overwhelmed and they do all this research, they research cameras and equipments and all this stuff and they just never actually do it. And what I tell people is that like your first 10 videos, They're going to be terrible. just assume they're going to be terrible, but you have to get through those 10 bad videos before you start getting to the good ones. you're comparing yourself on day one to somebody who's probably been doing this for two, three, four, five years. And obviously the quality difference is going to be there. And so you just have to start, get through those bad videos and understand that your 10th video is going to be way better. Your 50th video is going to be even better. Your 100th video is gonna be even better Right. This is a marathon and not a sprint, but you just have to start and start building that momentum in this, in that direction.

Raquel Quinet: 7:46

Yeah. I think it's one thing to actually go and just do it and go build this channel, but it's also another thing like yourself, like actually have a channel that creates. leads and I know several people that have YouTube channels that have created hundreds of leads for them in their real estate business and even in their agent attraction. So what would you say would be some of the things that they would need to do in their channel? Is it consistency, for them to actually build that reputation of getting leads or is it really the videos, thumbnails and some of the things that you talked about?

Malcom Lawson: 8:18

Yeah, a lot of people talk about consistency on YouTube, but I say it's not really the top of my list of priorities. And the reason for that is so many people, I've seen people be very consistent on YouTube, but they're doing the wrong thing and they're consistently doing the wrong thing. If you're doing the wrong thing for an entire year, it's still the wrong thing. And so you have to, what I tell people is try to get just 1 percent better with every single video. And constantly Focus on growing and getting better and then the consistency part can happen. But if you want to provide, you want to generate leads, one is provide as much value as you can. And oftentimes for me, that means making longer videos. So let's say I was making a video, the ultimate guide to moving to Annapolis, Maryland. And you, let's say you made that video and it's five minutes long. One, two, three. And then I made that video like, okay, how can I provide more value? What if I provided that level of value, but I did it for 20 minutes, 25 minutes. I made it the ultimate guide to my top favorite restaurants, my top neighborhoods, all the cost of living things, all the different types of homes there, different amenities in the area where I reviewed the schools as much value as I can. Like that video is going to perform better. And that law of reciprocity where you give somebody something, they want to give it back to you. That's gonna take effect because I provided so much value. I would just say provide as much value for free as you can, and then have appropriate call to actions in your videos. Call to actions is something like, it's pretty basic. A heated topic when it comes to YouTube videos. A lot of debate in them. But generally what I like to do is at the beginning, I like to just clearly state Hey, I'm a real estate agent in this local market. Maybe I'll have my, my, contact information as a low or third. You want to get a little bit more aggressive. Maybe you can have a five second call to action. So you can say something like, and by the way, I'm a local real estate agent. If you're thinking about moving to the area, I'd love to have a conversation with you. All my contact information is down in the description below and then get onto the content. So there's like a five second call to action. And then at the end of the video, I think it's okay to have another call to action at the very end. and I say something very similar to that. What I've been really doing lately is skipping the contact information. Just say, Hey, if you'd like to schedule a one on one buyer's consultation with me, where we can go over all your wants and needs, and I can talk to you about, what are the best neighborhoods for what you're looking for, I have a link down in the description below where we can schedule a one on one video call. And I love that call to action. That is like my main one these days, honestly. and yeah, I'd say provide as much value as you can. And then it is okay to ask for your business a little bit. Now, caveat to that, a lot of agents do have too many call to actions or they're too aggressive with them. one thing you want to worry about is The more call to actions that you provide, the less likely a person is to do any of them. So if you tell them like, Hey, go follow me on Facebook and follow me on Instagram and download my free relocation guide and and comment this video and subscribe to my video and schedule a video call with me and shoot me an email and a text message. They're not going to do any of those things. And so try to prioritize your call to action. What is most important? I think for most people, it's, Scheduling a video call with a program like Calendly.

Raquel Quinet: 11:45

Okay. I love it. one of the things that you bring up is you know, call to action, all these strategic things, the thumbnail, you've got multiple channels and I hear it from agents. I don't even have the time to, post on social media. What is your workflow look like? Do you batch? Is there something that, tips that you could give some of these agents? Walk us through some of that. Thanks.

Malcom Lawson: 12:07

Yeah, that is the hardest part is time management. and as the president of Real Broker often says, Sharon, in order to do great things, you need to do fewer things, and this is a challenge that I've had in the past where I've had too many YouTube channels. So I have an outdoor camping channels, about 187, 000 subscribers. I've got a real estate channels, about 27, 000 subscribers. I had. I have a spiritual channel, about 4, 000 subscribers. I have a real estate agent education channel, Next Gen Agents, about 2, 000 subscribers. And for a long time there, I was trying to keep up with all of these and trying to grow all of them. And I had to accept that you're only going to see mediocre growth with all of them. And so for me, I've actually walked away from that 187, 000 subscriber channel, despite me making as much as 10, 000 a month off that channel. I walked away from that business completely. I don't know what I'm gonna do with it. I may try to sell it at some point. I had another channel, Malcolm Lawson Realtor, 27, 000 subscribers where I was doing national news and I was making a couple grand a month off that channel. I've walked away from that one and for me, I'm just focusing on one channel right now and this is my agent education channel, NextGenAgent, and it's because of the business model around that. I make more money off of that 2, 000 subscribers than I ever have off of the 187, 000 subscriber channel. Because of the business model. So for people getting overwhelmed, I'd say that's one thing, is to do great things, you need to do fewer things. So the lesson from Sharon, I'd say try to systematize things as much as you can. thumbnails are pretty easy for me these days. I have a template, like you have a background image, you have a face, and you have some text. Once you get those dialed in and you get all the proportions right and the font right, like they're not that hard to do. But having templates for thumbnails can really streamline things. When it comes to videos, I stop scripting out videos. because one, creating a script can take a long time. Two, it's really hard to write a script that sounds organic and natural and sounds like you're having a real authentic conversation with somebody. and three, if you're reading off of a script, you can tell, like, your eyes are moving back and forth. Usually there's not much facial expression, they're straining because they're trying to read something. It's not authentic. They don't have facial expressions. I feel like the quality of videos often decrease when you're reading off a script. So what I do these days is I just have bullet points. I have bullet points like just a single sentence like talk about this topic. It's very similar to this conversation that we're having right now. you ask me a question and I'm just rambling on about this topic. This is how I make my videos, and it's far quicker to make videos this way, and I feel like it comes off more authentic. if you're not familiar with the topic, then I think it's okay to write out some facts, read the fact, and then just try to summarize it, in the video. And then I also like having a YouTube studio and setup. this is my studio right here. I can sit down. I know that my lighting is good. I know that my audio is good. I know that I'm in focus. I don't have to spend 20 minutes setting up everything and tweaking everything. I sit down, my studio's ready to go. I can just start filming videos. So that'd be my tips for anybody who's trying to, focus on time management or creating content.

Raquel Quinet: 15:21

Love all the tips. And I love the silver or the plaque back there too. Yeah, that's

Malcom Lawson: 15:25

great. Silver play button back there. That's, yeah, that for a hundred thousand subscribers on YouTube.

Raquel Quinet: 15:31

Congratulations on that. I know it's not easy. speaking of subscribers, how would you grow, you've gotten lots of subscribers, you've even. are unsure to do with, what to do with your biggest channel, right? Are there keys? are there tips on how to actually grow your channel that you teach agents today or you teach people today?

Malcom Lawson: 15:52

Yeah. So this concept of buckets of content on your channel, a lot of people would just be like, Oh, okay, sure. This really is a very important concept when it comes to YouTube and essentially what a bucket of content is or how you want to structure your channel is don't worry about like an individual one off video. What you want is to have series on your channels. Once you have, let's say four or five buckets of content, your content strategy becomes very easy because it's okay, I'm Make a video in this bucket and then this bucket, this bucket, this bucket, and then go back to this bucket. And this concept, it streamlines your entire process, but it also really helps with subscribers as well. for example, I'm doing a series on my agent education channel where I have agents from other companies come on and we're doing like a friendly agent debate. And that's now a series on my channel. And somebody who watches one of those videos Are very likely to watch another one of my videos in that same series. And maybe a third, maybe a fourth. And if they subscribe, when I upload another video in that series, they're very likely to watch it. Because I, so having that consistency in content. I think is actually pretty critical to get people to subscribe versus if you're just doing these one off videos here and there's no consistency. Let's say somebody, does subscribe from a one off video and you never make a video like that ever again. They're not really going to watch your content or maybe they won't watch your content because you don't have that consistency in content. So in terms of subscriber space, I'd say having some sort of consistency in your content and figuring out what your buckets of content are on your channel is going to be really key to grow a channel.

Raquel Quinet: 17:32

Yeah. speaking of channels, I want to dive in more to that. You've established multiple brands, from next gen agent to survival know how to living in Maryland. Can you share with how, when you're building these brands, how do they complement each other or do, are they just completely standalones?

Malcom Lawson: 17:49

Yeah. So some, they're mostly standalone. and I shouldn't be doing that. it's one of the challenge I noticed that I had is that when I'm diving of one business, let's say my survival know how, my outdoor channel. And then the next day I want to start focusing on my real estate business. It is hard to get my mental shift into a completely different business like that. and it's, I feel like it's hard to come up with those high level ideas and concepts when you're constantly. Switching from one business, to another. And so right now there's really two brands that I'm focusing on and they're, they, there is a lot of synergy between them. One is going to be next gen agents where I'm focused on educating real estate agents about real broker and then livinginmaryland. com. And this one, I probably have a hundred, 150 articles on this website. I'm really into blogging and it generates me almost a hundred leads a month completely organically just from writing articles. and so I'm trying to grow a team and grow like a statewide, lead generation platform where I get referral fees from it. And I think that there is a lot of synergy between that and the agent attraction side of things, because it gives me credibility. I'm still in this space, still growing a team, still closing transactions. and it is, yeah, so I think there is some synergy between those two, but. A lot of the other brands, there's really, there's no, no real connection. And it's a challenge when there isn't a connection like that to shift your mindset between them.

Raquel Quinet: 19:18

you've done an amazing job with both of those channels. Even if you just pick those two channels, like I said, before we started this conversation, your next gen agent, educating people about real brokerage. I heard through the grapevine that like, he's created a YouTube channel and a lot of that has turned into leads, turned into his organization. Walk us through, was that the intention in the beginning when you started that channel or were you like, Hey, I've got this business model, that brokerage that I'm at, how do I create? what was the thought process there?

Malcom Lawson: 19:50

Yeah, absolutely. And so I, I got my real estate license in 2016. And at that time I had, a hundred thousand subscriber YouTube channel for this outdoor thing. And I was like, okay, there's gotta be a way to incorporate YouTube into real estate. And nobody else was doing this in 2016, 17. And this is when I first started experimenting and trying to figure this model out of how to generate leads from YouTube videos. And I did, I figured that model out 2016, 17, 18, 19, 20. That was my big focus is generating real estate leads. At some point I, I shifted that channel into more of a national, news channel. And I really regret doing that because that national model doesn't really generate leads. But then in 2021, I joined Real Broker and, I'll give a little, personal backstory. I had a divorce in 2021 and I have a son with very severe intellectual disabilities. And I quickly realized that as a single parent to a child with disabilities, I could not close as many transactions as I could when I had a spouse helping me out. I didn't have that flexibility in my schedule. It's overwhelmed. And I was like, okay, I gotta do something different here. I can't sustain this real estate business like I had been. And Real Broker came along and they have additional streams of income into your business, including, RevShare. And so I joined Real in 2021 when we're about 2, 000 agents. And I was like, okay, like I know how to generate leads from content. For my real estate business, let me try to do it for Agent Attraction as well. I started creating content, articles, websites, and videos about real in, like March, 2021, and here's the truth. It really didn't pan out very well for me for a long time. And the reason why is because when real is 2000 agents and in 30 states, like nobody's searching for real broker, nobody, it's just not a high search query. but nonetheless, I had conviction in this model. I knew I could generate leads from it. And so I kept up, and after the first year it was up to 50 agents. After two years, about two and a half years for me to get to a hundred agents in my network, but now three years later, everybody's searching for real broker is in all these headlines and news. And this business model is really paying off for me. I'm adding, people to my tier one every week. I've had as, you 10 brand new people reaching out to me a week about real broker. And so I'm up to 108 people in my tier one, at the company. So that may be the most out of anybody. in the last 12 months, I've had over 200 agent attraction calls. 99 percent of that is from YouTube and from the content that I create. So yeah, YouTube can definitely work for lead generation for. Clients in my real estate business for age and attraction. And really, I think in any business YouTube can work, for lead generation.

Raquel Quinet: 22:40

congratulations on all of your success. And just like we started out, I believe the influencers, the content creators can really use their influence to build very thriving businesses. And you just proved that. That you did the work, built these channels, and now you're getting leads. And now you've got a business model that actually supports something very, very, very lucrative and gives you time freedom to go be with your son. So thank you for sharing all of that. Now on the flip side of all of these things, you've shared so many strategies, you shared like the how to's. Any tips on tools, apps that kind of save your time or that are your go to since you've been doing this probably the longest that I've ever known anybody on a YouTube channel in real estate since 2016.

Malcom Lawson: 23:27

Yeah, absolutely. Trello. I love Trello. Trello is a project management system. I literally have a Trello board for all of my YouTube channels. And when I have an idea for a video, open up Trello on my phone and I'll jot it in there. You can add links to other videos, links to articles. and so I'll often create my outlines in Trello, and you can kind of drag it along as you move along in that process. I now have a, a va and of course we use Trello for all of this as well. My VA is really helping me out with my podcast. And my interview show, as well. So Trello is amazing. Calendly changed everything for me. I fricking love Calendly. So that is a, program that it syncs to my calendar and allows people to automatically schedule appointments with me. It shows what availability there is, and it can set reminders to them, text and emails about your appointments and automatically creates the, schedule. the calendar event with a Google Meets thing in there, that changed everything for me because I used to do a lot of, people reach out to me for agent traction and then I got to send them emails and text messages and Instagram messages, try to schedule an appointment. We're all in different time zones and set everything up and it's so time consuming and it's just amazing to just wake up like, oh, hey, I got two new appointments on my calendar that I had never talked to the people before. let me just hop in there. So Calendly is amazing. Real estate should be used, agents should be using this for their clients as well. I use it as well to book, you know, buyer consultations with my clients. and then I like StreamYard. StreamYard is the program that I use in order to, record interviews like this, but you can also do live streams with that as well. And what's cool is you can live stream into multiple platforms at the same time. So I can live stream on YouTube. and on, on Facebook, inside of one of my Facebook groups at the exact same time. so that's another one that I really like.

Raquel Quinet: 25:22

amazing. You know what? Looking ahead, you've been doing YouTube for a long time. What trends do you foresee in the like real estate, particularly in the realm of influence, YouTube and video marketing? Where do you see it going?

Malcom Lawson: 25:36

Yeah, great question. there's a big emphasis on shorts and I do YouTube shorts. I'm not that impressed with YouTube shorts. that's the truth. So I don't think that YouTube shorts is the future. I don't think that it is, I know a lot of people who have huge followings on TikTok and on Instagram from doing reels and they generate almost no leads from that. really for lead generation, you need a long form content. It's just, that's just the trend. That's what the numbers are showing that the long form content is what's really generating leads. And so I think that the trend on YouTube is creating longer content. YouTube is on every TV out there and YouTube's biggest competitor. It's not it. It's not like YouTube's biggest competitors these days are Netflix, Amazon Prime, Hulu. that is the space that they're going after. And what's really interesting is you have a company like Netflix, they'll spend a hundred million dollars on a series, like house of cards, just to get, let's say a hundred million views versus on YouTube. YouTube will, Mr. Beast will upload a video and get a hundred million views like that per video. And how much does that cost YouTube to create that content? Zero dollars. Like these other platforms for, you're on your TV or They can't compete with YouTube. And it's a growing trend and has been for several years of people watching longer videos on their TVs. And that's the main way that people are going to consume content on YouTube, I believe in the future. So as far as trends go, I'd say, don't worry about YouTube shorts. You can do them, but they're not going to generate you leads. They're more of supplementary content. content that kind of supports your long form content. The big trend I think is a longer videos and if you look at my videos, I'm not afraid to do 20, 25 minutes, 45 minute, hour long, content on YouTube. And I think that those are some of the best ways to generate leads is actually that longer content on YouTube.

Raquel Quinet: 27:36

So good. So what's next for Malcolm? I always know that you're working on exciting things with all the stuff that you've got going on. What's next? What are you most excited about?

Malcom Lawson: 27:48

Okay. Yes. So I cracked the code on how to generate leads from belonging, and I've never seen anybody else do that before. And I'm so excited about that. And I've only It's only like a few months ago, or maybe six months ago, I cracked that code. And so I'm trying to leverage that right now and expand my living in maryland.com website to all of Maryland and start a referral business where I refer everybody out and I'm not really sure what that's gonna look like, whether it's gonna be a team or just a referral. Agreements with different people, but I'm oddly excited about that business model. that's next for me. agent attraction. I'm doubling down on this. I had two closings two months ago. I'm hoping those are my last closings ever. I like, I'm at that phase right now where I want to get out of production. And just focus on just generating leads, hand those off to other agents, and then I can focus on what I'm good at and what I'm passionate about, which is like content creation and marketing and businesses. And so I want to do definitely more, articles and content for next gen agents, maybe more live streams. the podcast side of things. Podcasting is very new to me. but I've been doing it the last year. I do interviews like you're doing right now, and I'm trying to crack the code on how to be successful at podcasting. oddly enough, I'm, I don't know, I'm not really that excited about it. I'm more excited about the YouTube video that I get than I do the actual podcast. And I'm trying to crack the code on how to actually get views on interviews like this, because as it's very challenging. but I'm making some progress on that, so I'm focused on that. And this may sound crazy, because I, as if I don't have enough on my plate right now, but I actually started another podcast around spirituality and I'm interviewing like psychics and mediums and energy healers, people in near death experiences. that one's called Eternal Dreamer, on YouTube. Is this like a little passion project of mine? so I'm working on that right now as well. So I've got, my hands in a lot of cookie jars here. and I know at the beginning of this, I said, Sharon said to do great things, you need to do fewer things. But they're more or less synergistic, more or less connected. Like this is fewer things for me. That's only four projects. That's fewer things.

Raquel Quinet: 29:59

Yeah, that's great. That's great. I love all the things and you're right to do great things. You have to do fewer things, but if they're all can be connected and it fuels your passion and it fuels your legacy and your goals, like why not? It's just a matter of prioritization at that point. And as we wrap up, there's always one question that I love to ask every guest that comes on the show is what do you do to play bigger in business or in life?

Malcom Lawson: 30:22

Oh, play bigger in business or in life. I think, what you really got to do is just have big visions and a big goal. And, they say, whether you think you can or you think you can't, you're wrong or you're right. Whether you think you can or you think you can't. One thing that I find really interesting is, so like I had a, my, I had a, my divorce a couple of years ago and I had a really bad depression for a long time. And one thing that I've realized is how important your own self image is and how you view yourself. And I used to, just look at myself as, like a failed real estate agent, divorce agent. father to a special needs kid. And it's not a very healthy self image. And I feel as I find these little successes, these little wins, my self image improves and I start seeing myself. more successful and in a greater, light. And as I do that, I find I am more successful. As I see myself as a successful person, I become more successful. And so for me, just working on that own self image and seeing myself as this mega influencer and seeing myself as this incredibly successful person, but I'm not, but just seeing myself as that way. Is so beneficial. And I don't think there's anything that's really helped me out more than changing my own self image and how I look at myself in my businesses.

Raquel Quinet: 31:42

I think it all growth starts with inner work and inner self and inner visualization and you couldn't be any more right when you say that really does help springboard all the other things that you're about to create. And take it even to another level. I, Malcolm, I want to say thank you so much for being on the show. I've really appreciated your time and getting to know you and getting to see all the cool things that you're doing. And cause I've been hearing about it. I've watched you on stage. No one had ever described all the different types of YouTube channels that you could have in a more. Tactical way than you did on that stage. So I know you give a lot of value to our industry through all the things that you do, and I can't wait to keep supporting you in playing bigger.

Malcom Lawson: 32:30

Absolutely. Thank you so much for having me on. I love talking about business and social media and strategies. It's a fun conversation.

Raquel Quinet: 32:37

Thank you so much.