The Alimond Show
Welcome to The Alimond Show --join us as we share our entrepreneurial guests' stories, uncover their secrets to success, and explore the unique paths they've taken to build thriving businesses in our community.
In each episode, our host, Aliyah Dastour, sits down with a diverse group of local business owners, from the corner cafe to the boutique shop, from tech startups to family-run enterprises. We peel back the curtain to reveal the trials, triumphs, and transformational moments that have shaped their entrepreneurial journey.
Discover the passion, perseverance, and innovative thinking that fuels these businesses, as well as the challenges they've overcome along the way. Whether you're a budding entrepreneur seeking inspiration or simply a curious listener interested in the stories behind your favorite local spots, The Alimond Show has something for everyone.
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Join us every week as we celebrate the unsung heroes of our local business community and explore the vibrant tapestry of entrepreneurship in our area. Tune in to The Alimond Show and get ready to be inspired, informed, and motivated to support and nurture the businesses that make our community thrive.
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The Alimond Show
Alicia McEldon CEO & Founder of SciGenie
Embark on an inspiring adventure with Alicia McEldon, a former accountant turned STEM education trailblazer, as she recounts her transformative leap from crunching numbers to igniting young imaginations. Alicia, the visionary behind SciGenie, joins us to share the exhilarating story of how she swapped spreadsheets for science kits, fostering a love for learning in over 500 children to date. Her enterprise not only makes science irresistible but also solidifies a significant partnership with the Girl Scouts, proving that empowerment often starts with a single, daring dream.
As the conversation unfolds, Alicia sheds light on the grit and grace required to navigate the entrepreneurial landscape, particularly as a woman of color in the STEM field. She opens up about her courageous journey, the skepticism she faced, and how her undying self-belief propelled her forward. The warmth of familial pride radiates through her narrative, reminding us that behind every successful entrepreneur is a supportive tribe cheering them on. Her son's pride in her achievements provides a touching insight into how business success and family life can blend beautifully.
Our discussion with Alicia isn't all robots and reactions; we weave through the colorful tapestry of her life, touching on her passion for makeup and her former life touring the music industry. Her odyssey from the Caribbean to the UK and back to the American dream offers a rich backdrop to her current success. Rounding off our chat is a heartwarming reflection on her family's 24-year odyssey, culminating in their proud milestone of attaining US citizenship. Alicia's story is a beacon of motivation, proving that it's never too late to pursue your aspirations and seize the unexpected opportunities life presents.
Okay, so my name is Alicia McKeldin. I'm the owner and founder of Sighgini, formerly known as Sighgenius. We provide kids STEM programs through Northern Virginia so we inspire kids. So we've been open for six years now and super excited Just a couple of weeks ago a month ago we're now I'm a franchise owner as well, so I'm really super excited about that. And the reason why I'm excited about that is because now we are able to provide Sighgini to all the kids in the United States. So I'm really really excited about that.
Speaker 1:I originally in my background I'm an accountant, oh, and been living in the United States now for 10 years, and the reason why I created Sighgini was because I wanted hands-on, interactive STEM program. When I was looking at the time, there's a lot of STEM programs in the area. I wouldn't say there's a lot of them, but when I was looking for this after-school program, I was like it just seemed like work, my work like a school from school, and I was like, where is the fun? Yes, but still educational. So, with my husband, I said to my husband you know what? I really wanna open something. I think I could do this. And he said, okay, then Is that either? I can give you the seed money or I could buy the ring, because it was time for a new ring. And I said you know what? I'll have the seed money. I love that.
Speaker 1:So I started with two schools. I went to my daughter's school, ace Academy of Christian Education in Reston and the Goddard School in Ashburn, leesburg. They saw the program and it was like we really like this. I thought I was working at the time full-time Accountant, yeah, six figures salary and everything. So I went to ACE and she said you know what, elyse, I really like this. I really like it's different, the lesson. And she I thought she was gonna choose just two programs. She chose eight programs for the after-school program. That was 2017.
Speaker 1:Oh my goodness, I got into the car and I said to myself wow, yep, I can't believe this. I gotta give up my job. And the reason why I said that, being a mom myself, I could not give this program to someone to run. I had to do it myself. I felt, if this was not done correctly, it will spread like wildfire how the program is not great. So I handed my notice and resigned and I just took that leap of faith. This is leap day two yeah, yeah, yeah. It's 2017. Back then and I said you know what I'm gonna do this and we started that program and since then, we are serving 500 kids plus in Northern Virginia.
Speaker 2:And you just started it like that. You took that little leap of faith and now 500 students.
Speaker 1:Here we are, yeah, so we do after-school programs more than 20 plus schools, yeah, we do summer camp. Yeah, six locations Wow, we do. I'm also a partner with Gale Scouts, okay, which is very passionate about I'm very passionate about Gale Scouts as well. I'm passionate about their cookies, I'm sure. But one of the things I love about the Gale Scout, your mission aligns so much with us. I solely being a female in the corporate world, a minority as well I think it's so important to that in power and let kids know, especially young girls know, that they can do so much more and they could be trailblazers. So so, as I said, so we do girls. We do workshops as well. We also do a lot of a stool assembly, like this week, for example, I did.
Speaker 1:We did a school at Fairfax County, okay, and it was like 500 kids, so over three days. The school said we're tired of having patents coming over. Fair enough, they wanted something different. So I was again. So we gave them a couple of different STEM activities to do, and we had to do over three days and, honestly, one of the things that made me realize what I'm doing is definitely have a purpose. One of the kids said to me oh, my God, this is the best day ever, yes, and I was like honestly, and I was like wow. And the reason why it touched me so much is because I say to my staff and the team that you do not know what a child is going through in their household, what's going on in their life, and our activity or experiment has my little joy and little light and they're learning at the same time, not realizing. So, yeah, it was just phenomenal when another said it was just great.
Speaker 2:You have such a great story. I have so many questions and like better get ready because I'm going to ask them all. You said that you have lived in the US for 10 years.
Speaker 1:Yes.
Speaker 2:Where are you originally from? So I'm from London, awesome, I knew.
Speaker 1:I heard that accent but I didn't want to assume. So I'm from London, so I also have my mom's from Trinidad. Okay, so I have a mix of Caribbean and from the UK as well. Okay, so I was born in the first Black British generation in the UK. So it's just but pretty enough.
Speaker 1:I think it was always my purpose Wanted to go into childcare, I mean in the educational field. He was children. Yeah, because in the UK I was thinking of doing something similar. Okay, and then my husband said, oh, I got an opportunity in the US. And I was like, really, I said, okay, young backburners, exactly. And then I have two kids, I have a boy and a girl, and I said you know what? I won't work for a year Because I was very successful in the UK. I was CFO with a company, network Rail, which was very similar to Amtrak, and coming to the US, I didn't want to go and do CP and I was like I'm too old for this, I don't want to be doing that. I'll count and see again. I don't want to be going through exams and all that. So anyway, fair, fair enough.
Speaker 1:I worked for a couple of years, two or three years, as a senior management accountant and, as I said, at the time, when I was looking for an after school program for my daughter and as I said it was like I was like, isn't anything better than this? She is sports. By the time, I didn't want to do sports, I wasn't going to be fun Because I really I love education, I do a lot of educational stuff with my kids and I said, you know what? I think I could do this, but what's so unique about Sygeny? We don't have a brick and mortar. So at the time, my idea I'm probably being the accountant I am I was very cautious at the time and I'm like, wouldn't it be great to have the after school program at the schools, save parents from driving from A, b, c yeah, we all know we do that and having quality programs at the school.
Speaker 1:And I just started from there and, as I said, at that time when I created Sygeny, I didn't even realize I even think it's how big it was going to get. I would say, ok, one, two, three schools. Ok, no problem.
Speaker 2:Exactly, it blew up right.
Speaker 1:Yes, and, as I said, this year will be six years. As I said, we have thank you. It's just like phenomenal. As I said, we started off with the after school program, even with the summer camp as well. We started with two locations, and then COVID. That was a big hit for us because obviously school was affected, but you know what, to me with COVID, it actually also made us challenge. And then we had Zoom. We did an after school program. We had online classes as well with Zoom. But it put something in me to really look deeper into the programs.
Speaker 1:We created some really fantastic programs during COVID. For example, one of them is cosmetic chemists. That is awesome, cosmetic chemists. I love makeup, I love hair. I see that and I was like you know what there's signs, because I always say there's signs everywhere, all around us, and we wanted to let young girls, boys, everyone to know that there's signs behind beauty products. So with one of those programs, you can make your perfume, bat bombs, lip balms, bat souls. That is fun, it is so phenomenal. It's one of our favorite programs. It is just they love it. And after that as well, we let the girls, we put in a little bit of beauty Business skills into it as well. So you're like marketing. How much is it cost to be making this with the product? And they have to advertise as well.
Speaker 1:So, they love it. That is awesome. So these are the little things during COVID and even our birthday parties. Now we did birthday parties as well.
Speaker 2:Hear that people.
Speaker 1:So no one wanted to be going into like Chuck E Cheese or other places anymore. So what's happening now? What we do? We go to your homes, to the park. I saw it's mobile Like a little Chuck, no we go there. We have an entertainer, we go in there. We set up, we have several different teams. We have Harry Potter, we have an art, we have it's all mad science with robotics.
Speaker 2:You have photography. I saw, I saw online. I said photography, no, it's okay, that's okay, that's fine, we'll cut that, but no, okay.
Speaker 1:No photography, but yeah, but yeah. So we just go in there and we have a little bit of a little bit of a little bit of photography, do our stuff that is awesome and I saw that you like.
Speaker 2:STEM is like science and engineering, but you got the A for the arts, which is what's different, and I think that's so important too, because oftentimes it gets looked over like nah, it's okay.
Speaker 1:No, I agree. I think it's so important to have the art because some kids in these you have to have left and the right brain as well. Exactly, and our art program I think a lot of the parents say our program is really really different as well, because one of my kids, for example, I was in quality good art. But the kids also learn about the different artists and about the different world and where the artists come from. Yeah, all that.
Speaker 2:Okay, that is really awesome and it's unique because it's not only just an experience. It sounds like you're also learning a life skill Correct, very important, and I saw you have an importance for 21st century skills for these kids, like learning time management.
Speaker 1:Exactly Leadership. I didn't feel like Exactly.
Speaker 2:That's missing a lot, sometimes even in school. So that's where you come in and fill in those gaps.
Speaker 1:Exactly, for example, like with our robotics one of our robotics especially for the younger kids as well, we work in teams and I say to parents the parents were can my child work on their own? And I was like, yes, they can. However, we want to introduce them about team management. We're kind of a team. When you're a programmer, you have cold parent as well, so little little life skills you teach your kids as well. And I would say to my students, when they go into the real world, they're going to be working as a team. They have to learn to work with people. There's some people you might not want to work with, but you have to find ways of working with that person and those are the kind of skills I love that man.
Speaker 2:I wish you were my parents. Darn it. It's okay Now I know, but that's amazing. What are the age ranges for people to be participating in these for school or even outside of school?
Speaker 1:So, for example, for a summer camp, we start from three years old to 13. So we have one camp called our junior camp is specifically for three to five year olds, Never too early to start, and the reason why we have one it's the kids first time at summer camp. So it's a very, very small camp. It's a small camp but the kids are grouped by age and the program, the curriculum is specifically for younger kids. So when they do time to go to a summer camp, that transition is really easy for them as well. And then we have six to 13 years old and again the kids are grouped by ages as well.
Speaker 1:Funny enough, when I first started at two locations and we had a lot of kids, but I said to myself I want you to grow and want the program to be all over, we had to expand a different location. So we have two in Herndon, we have in Arlington, Fairfax, Alexandria, and it had just. I thought it has grown, Like last year, for example, for summer camp alone, my kind of older campus, we had probably 550 plus kids. Wow, Some locations are bigger than some. And there's a junior campus, small Herndon location for the older kids, about 70 kids for the whole camp. However, in groups we do after school program. We serve Loudoun County and Fairfax County, so we go to the different schools and recreation centers as well and do robotics, engineering, science, do all that kind of good stuff.
Speaker 2:How was that process turning into a franchise?
Speaker 1:So whoever. So we have availability in the Loudoun County and the different areas in all of Virginia, even different parts of the States. So if someone once loved a program and they want to see, they could buy a territory. So, for example, someone could have, say, half of Loudoun County and they follow the same model, what we're doing now.
Speaker 2:And yes, that is awesome. Look at you you turn that into a franchise.
Speaker 1:That's big that you did that yourself. It is big. It took a while because it's a long process. Funny enough, a friend of mine she knows me very well she said, lissy, I know how you are, you do this and you just go, go, go, go, go go. And she said that's huge because she's actually a franchise consultant. And she said it's huge. Do you know? There's less than 21% of females owner not franchisor, but franchisor who owns a franchiser 21%, and minorities probably less than 5%.
Speaker 2:I believe it, my goodness.
Speaker 1:So she said I need you to celebrate. I need a lot of work still to do, but I need you to celebrate.
Speaker 2:You little trailblazer.
Speaker 1:So yeah, so I'm super excited about it and so excited about what to come because, I said, a lot of parents love the program. It is just awesome. That is awesome. Our summer camp is already for this year. It's already sold out, oh my gosh.
Speaker 2:Okay, so you got to reserve your spot. Now people, yeah, sold out. Yeah, what was the process for you when you were transitioning? Was that a hard part for you? Like, when you mean transitioning from, from accountants, yeah, into this Like a leap. But what were the steps you took in order to get to that point? Okay, for anybody who's thinking and having second thoughts like do I do this? Do I jump the gun?
Speaker 1:Good question, good question. So I was working. I got to say good, but at the same time I knew there was something missing. I wasn't happy and I was like thinking about oh, what can I transition to? I looked at real estate. I looked at it. It just happened, as I said, I was thinking about that in the UK and I just came up and I was like you know what I think I could?
Speaker 1:When I went into the different after school programs, I was like I could do this. I could do this much better and I did my homework as well. You know pros and the cons and I love education myself and even up to now I still develop some of my lessons. I have staffed helping with that, but I still do that as well. And I said like this is what we're going to do and the transition it wasn't for me, I felt, because I went to my background. I have a accountants and friends and you know you have these business skills from college, so it's easier.
Speaker 1:But I think the main thing you have to believe in yourself, because if not, you can have doubts. Don't get me wrong. I didn't go in there and tell them I can do this and it was. I had some difficult, hard moments, but I think you have to believe in what you're doing, because if not, you're going to have people doubting you. Because if you don't believe in yourself and trust that process and say you know what, I believe in what I'm going to be doing. This business is a hundred percent, I know what I'm going to be doing. Even within my own family, you have people doubting you and thinking this is not right, you shouldn't be doing this, you shouldn't. That's okay, we'll cut that.
Speaker 2:Sorry, no, that's okay. Do you want to put it on silent?
Speaker 1:Yeah, I'll switch it off.
Speaker 2:Just put it on silent. Yeah, there we go, we'll cut that, but yeah, you had family saying so you don't have family doubting you.
Speaker 1:Because even my own mom was like she said she's very, don't get me wrong, she's very proud of me. But in the beginning your mom was like you sure you want to leave your job? You know the older folks are thinking you sure you want to leave your job? You have a good job, you want to do this. And I was like no, I believe in myself, I want to do this. And my son at the time he was 12, 13, he was helping me. Even now he's 19 now, Funny enough, last, when we had 50, for a summer we had 50 plus staff he had tears in his eyes.
Speaker 1:He was so proud of his mama. He's 6'10" my son. He had little tears in his eyes. He was like mom. I can't believe we did this.
Speaker 2:Look at that. He said we. I love that because there's a team effort.
Speaker 1:Yeah, because he was there and he, as I said, he's there, he's helping me, even my daughter as well. We all there helping each other. But you have to believe in yourself, okay. If not, people are going to doubt you and discourage you and you can say, nope, I got this. I believe so much in my business, okay. Okay, you have to Because I've said there was times people have said I don't know, it's a lot of work. But I say to people, if you can't enjoy and going out, you have to work hard. You have to work hard. And for me, I also feel I'm giving back in the community. I see kids come up to Mrs Alicia. Mrs Alicia, it is just so, so awesome and just we have kids been with us like for the last five years, four years coming back over and over.
Speaker 2:You get to watch them grow up, yeah.
Speaker 1:I do, and even we had a camp fair in Dallas and I went one in the campus and I'm like, how are you and you, just you get to know the kids, even the parents as well. You know the schools, the principals, you just get to. It's like a community. It is, it really is a community and for me I feel I know it's a business, but also one of the things I know when I do go away, kids will say try, Jeannie, that's what I learned about science. I have kids who started robotics with me in the beginning and now do all into robotics.
Speaker 2:Okay.
Speaker 1:They found their passion there, exactly, exactly, even with science. And it may have just been an after school program, not the main school, but that's where they found a discoverer, yeah exactly An after school program, a workshop, summer camp somewhere, but that impacted them and that's the whole idea, is about giving that spark, and that's what I want is to get back to Spark, to get oh, I like this.
Speaker 2:And I love that your personality also shows through in this because, again me, my dummy head was just like oh, do you have shoes to change? I know you came in with your awesome sneakers, your cool glasses. You have that fun that you add, you like to add to yourself and it shows and I love that, Thank you, Because it's not just like you know, just very corporate America, no offense, but you know you have your personality.
Speaker 1:I'm a big kid. I'm a big kid myself. I really am.
Speaker 2:I'm like, oh yeah, let's get this. Yeah, I can see that I love it.
Speaker 1:So yeah, so yeah again, as I said, we had the school in three or four scouts, like 500 plus. I didn't have to be there by love going to be with it with the elephant toothpaste we do club on DNA candy we do, you know, we do know all that kind of fun stuff and it just having fun with the kids. And that's why I say to my team as well each other comes in steps in, does a workshop, birthday party, any of our programs. They should remember it was the best time of their life. It's the memories. And for a child, as I said, did you think about you know what I remember doing this? I remember doing that side genie cup, yeah.
Speaker 2:Yeah, I'm going to put my kids into side. Genie cups, yeah.
Speaker 1:And that's what you want, and it's all about memories. I think it's the next experience is so important. Yeah, absolutely Really, really is.
Speaker 2:And then during your youth, that's like the foundation of like you, growing up and figuring out who you are.
Speaker 1:You know, and that's one of the reasons why I started wanting to do it early, because I feel when you get to middle school and high school right now my daughter's in middle school and it's a bit all you know to me in middle school they're not sure what's going on at home. Yeah, yeah to me when they start early, when they do go into middle school, you know what I like? Science. I want to be following friends with science. It's cool, step is cool, max is cool, it's all cool, but they know what to do, they have an idea. So I just think it's late when you start middle school, high school, I think you need to start early, I agree, but making it really fun.
Speaker 2:I agree for sure. And how are you with marketing, with your business Like? Are you a big social media person?
Speaker 1:I am, I think we do. We have Instagram, we got Facebook. Where can?
Speaker 2:people find you.
Speaker 1:Most of the social media go on our website as well. As I said, Instagram, I was at Instagram and Facebook.
Speaker 2:Sigh Genie At, sigh Genie At.
Speaker 1:Sigh Genie yeah.
Speaker 2:OK, definitely, I love that. Have you thought about doing any reels, like we do lots of reels? Check up on you. I'm going to follow you.
Speaker 1:You have, you have. Someone was saying that the other day. Oh, I love your girl scout. Our reels are awesome.
Speaker 2:So yeah, does your son help you with that, is he like.
Speaker 1:No, because he's actually in college. He's a freshman. Ok yeah, he's a little busy bee yeah so he's in college and actually he's a D1 athlete. He's plays basketball. Ok, so he's quite busy, yes, so, and my daughter, she's like she's doing basketball as well, but I have one of my. I have someone who does a marketing for us in the house.
Speaker 2:OK, OK. So then you got that all situated. You just send the content right, and then they, he sends the content and they make it. I love that. That's such a good way. It's so important. Marketing is really important for business.
Speaker 1:Oh, definitely.
Speaker 2:Especially to get to know your personality and what you're about. Yes, it's important to put that out there.
Speaker 1:I'm going to try and put my face out there, because everyone keep running. We want to see who's behind Cygeny. Yeah, but tomorrow I just said tomorrow I'm going to start and talk about that experience with that little girl. When she said, oh my god, this was the best, I honestly really touched my heart. I was like, oh, this is what I'm really.
Speaker 2:This is what I do.
Speaker 1:I'm here with her. We're very cool.
Speaker 2:Yeah, I love that. What do you like to do outside of Cygeny and your business Like? What are things you like to do to unwind, relax, have fun?
Speaker 1:I love traveling. I love spending time with my family. I really do. I like going. You know, like short breaks, yeah, so when we see you always traveling, you always wait. So I like spending time. I love the beach.
Speaker 2:That's a good place.
Speaker 1:I love the beach by the sea. My husband says to me aren't you tired of the beach? Never, we need to go back to Europe. I said no, I just want to be at the beach. But I like for me a relaxing as well. I like when I'm home and I like to read. I do a lot of reading. I think it's important to you know self-development books and read a lot of personal development books as well.
Speaker 2:And I see you have really good makeup on. What brands do you like?
Speaker 1:It's a bit of a mish-mack. I do a mack. I have a little bit of Rihanna as well.
Speaker 2:Fenty Beauty Shout out.
Speaker 1:Yeah, so it's a bit of a mish-mack. I say I love makeup and I love, but I'm also a little bit nerdy at the same time. I love no combining the best of both worlds.
Speaker 2:Yeah.
Speaker 1:And that's why, and that's when I created it, and everyone was like I really love this.
Speaker 2:The cosmetics. It's like beauty, but science. Yeah, were you always into makeup and hair.
Speaker 1:Kind of, yeah, I would say so I would have been a tomboy, because I like to put easily, like hockey and feel. I did feel hockey and a track, but when I went to college, like makeup and my background, I was, if I talk about it, I was in the music industry, as an accountant, as a touring accountant, wow. So if I go back, yeah, so I've been met a lot of celebrities and that's why I met my husband.
Speaker 2:Yeah, oh, my goodness, that's really cool. Look at this other side of life. You just opened like another door for people to like ask and probe what were some celebrities you met?
Speaker 1:So I don't even have no oases. Okay, I've met Mary J Blyche, I did, let me see no, thank you, woodjump Clang. Okay, so, like touring accountant. So yeah, so I used to work for a company called Britannia Real Productions. It used to be Pink Floyd, oh my goodness girl. So I'd be just counting that as a matter of husband used to be a sound engineer, Now he's in IT. This is so cool.
Speaker 2:I love how, like you know, when you're like young, you're like I want to work here and I want to do this, and now you're like we're fully grown IT, I know.
Speaker 1:I know, as I said, we go to all these fun and you can go to all these festivals like Glastonbury and all that kind of stuff, you guys are so cool.
Speaker 2:They have such a cool like music party scene Like no other. You're like my days, you know. I know I've got so many stories, oh man, I would love to hear them all. We'll have to have a part two of this, you know.
Speaker 1:Definitely so cool.
Speaker 2:What I know? Your husband came here. Was it something that you always in your head were thinking I maybe might move to the US one day?
Speaker 1:So you know what? For him? Yes, for me, I used to. So I used to live in the US Virgin Islands. I was like young and in Texas, so I, so I'm, my parents, that's how I'm in the US, so, but, and then I went back to the UK because my parents had moved and went and went back. So I went back to the UK to do go back to college, to university, we will say, but to college. And then my colleges met my husband. As I said, I met him at Britannia production in. We've been together. This year is 24 years together, congratulations.
Speaker 1:Thank you 21 years of marriage. We get along, as I said it has been. But he always wanted. He always wanted to come to the US and I was like you know what? Yes, I would support him and it was a great opportunity Fighting for the family.
Speaker 2:Now we're a US citizen, so, yeah, and you're making an impact, a little export making some impacts here in the US. Thank you, that's awesome. I appreciate it and I'm happy knowing that there's people in the community making a change for the kids and helping our future, because the kids are our future.
Speaker 1:Exactly and, as I said, introduced I feel just introduced the steam to the kids at an early age is just awesome and just being within the community, a loud and counting Fairfax County area, it has just been phenomenal. They've been welcoming and they love how the program is. You're just like wow.
Speaker 2:Good You've made that community. And then, on that note, my last question if you could leave a message to our listeners, it could be about anything, could be makeup, education, life, what would that be?
Speaker 1:Do you is never too late. I also feel it's never too late if you have a dream, because there's some people that might be working and they're thinking oh, I really want to do this, go for it. Don't be afraid, because sometimes the doors just open like that and just like yeah.
Speaker 2:You never know, so you walk in that door right. Yeah, it's such a pleasure getting to know about side genie. It was a pleasure to get to know about you and your family and your history and journey. Thank you so much.