Grant Bronson - From Skate Parks to Real Estate Parks: A Videographer's Journey to Housing Market Success
May 22, 2024
Alimond Studio
When life threw Grant Bronson a curveball, he didn't just catch it—he ran with it all the way from the skate park to the real estate market. Buckle up for a captivating episode where Grant, the dynamic force behind Bronson Realty Group, recounts how trading his videographer's camera for property portfolios has led to a flourishing career in Virginia's competitive housing landscape. From touring with musicians to capturing the magic of 'I dos', Grant's eye for framing life's moments perfectly transitioned into setting the stage for homebuyers' dreams.
Peek behind the curtain of real estate marketing where the glossy sheen is giving way to raw, relatable stories. This episode peels back the layers of staging homes, shedding light on the craft that turns cold spaces into warm potential homes through Grant's lens. We navigate through uncharted territories, questioning the effects of reality shows on public perception, and share insider tips on using social media to bond with the community rather than just broadcasting listings. Grant's approach, inspired by the likes of Gary Vee, transforms the typical sales pitch into a heartfelt showcase of neighborhood gems.
Finally, witness the power of teamwork as we explore the collaborative environment of a cloud-based brokerage. Grant illuminates the ethos of mutual support where agents amplify each other's success, much like a well-coordinated orchestra, creating symphonies from solo acts. It's a refreshing take on an often cutthroat industry, proving that a culture of kindness can triumph. Join us for an insightful session with Grant, where the essence of collaboration becomes a beacon for anyone navigating the world of property and beyond.
When life threw Grant Bronson a curveball, he didn't just catch it—he ran with it all the way from the skate park to the real estate market. Buckle up for a captivating episode where Grant, the dynamic force behind Bronson Realty Group, recounts how trading his videographer's camera for property portfolios has led to a flourishing career in Virginia's competitive housing landscape. From touring with musicians to capturing the magic of 'I dos', Grant's eye for framing life's moments perfectly transitioned into setting the stage for homebuyers' dreams.
Peek behind the curtain of real estate marketing where the glossy sheen is giving way to raw, relatable stories. This episode peels back the layers of staging homes, shedding light on the craft that turns cold spaces into warm potential homes through Grant's lens. We navigate through uncharted territories, questioning the effects of reality shows on public perception, and share insider tips on using social media to bond with the community rather than just broadcasting listings. Grant's approach, inspired by the likes of Gary Vee, transforms the typical sales pitch into a heartfelt showcase of neighborhood gems.
Finally, witness the power of teamwork as we explore the collaborative environment of a cloud-based brokerage. Grant illuminates the ethos of mutual support where agents amplify each other's success, much like a well-coordinated orchestra, creating symphonies from solo acts. It's a refreshing take on an often cutthroat industry, proving that a culture of kindness can triumph. Join us for an insightful session with Grant, where the essence of collaboration becomes a beacon for anyone navigating the world of property and beyond.
Speaker 1:
My name is Grant Bronson. I started the Bronson Realty Group with Real Broker. I am a full residential real estate agent in Virginia, Only licensed in Virginia. Haven't strayed out to DC, Maryland or I'd probably get West Virginia before I got anywhere else.
Speaker 2:
But keeping it local for now.
Speaker 1:
Keeping it local. There's so many shiny objects to go after once you're in real estate so I try to focus on what's right in front of me.
Speaker 2:
Yeah, and how did you get into real estate?
Speaker 1:
I was actually doing videography before I got into it and loved doing that. I got a little look from the camera lady back there. It was a lot of fun, traveled a lot. I started by doing like local weddings and one thing quickly led to another and we were on tour with music artists going to Vegas Wow.
Speaker 2:
A lot of fun. What got you into videography If? You could back up for a minute.
Speaker 1:
Yeah, I kind of always had a passion for that. I was, like you know, middle school skate rat, skateboarding, snowboarding. So you know, I got the GoPro and then I was just filming everything for fun with my buddies. I'm like, oh, this is actually I could, like people, make a career out of this and I enjoyed making edits. And when social media came out when I was in high school which is crazy to think about um, you know, made these little Instagram at the time. Just videos.
Speaker 2:
Reels weren't a thing right Stories weren't a thing.
Speaker 1:
No, it was very primitive primitive days, um, and went to college at ECU. So I was at East Carolina university, got accepted into the camp program which is cinematic arts and media production, and quickly realized that, oh, this is a fine arts degree and I'm in gen ed classes that are like shapes and colors and all the prereq classes before I could get to anything with a camera. I don't have an artistic bone in my body so I wasn't thrilled with shapes and colors and like drawing 101. So pivoted a little bit, got into, switched my major to communications with a concentration in broadcast journalism. Okay, so that was kind of the next closest thing. Still got to do things with cameras, but it was writing intensive. This is just a long-winded way of explaining that.
Speaker 2:
Yeah, this is your time to tell your story.
Speaker 1:
I uh from there started working with a buddy of mine who was local. Uh, he actually, I went to high school with him and college with him and he started his, his own business doing cinematography. I hopped on board with him. Um yeah, weddings to shows in Vegas and music festivals. It was a lot of fun. I couldn't, I couldn't. Um, it was challenging for me. To you know, going on shoots and traveling was obviously the best part. Coming back and then, like locking into a dark basement for five days straight editing, I was like, ooh, this is tough.
Speaker 2:
Yeah. So, you like to be out in front of the people more?
Speaker 1:
Yeah, and I found myself being at shoots and just like chopping it up with people and kind of getting distracted, and I could talk to a brick wall for half an hour or so. Yeah, um, at that point I was like, okay, this is, this is good, but maybe start looking elsewhere, something a little bit more sustainable. Um, and in doing that, I we started to look at doing listing video packages for realtors, met a couple good ones and they were like, oh yeah, you got to go get your, your license it's a glorified vocab test and uh, and then come back to us when you, when you've got it. So that's exactly what I did and I never looked back.
Speaker 2:
Never looked back.
Speaker 1:
Yeah.
Speaker 2:
Yeah, and who was that person that got you into it again?
Speaker 1:
So my mom volunteers at Sprout, which is in Aldi. It's a therapeutic horseback riding center. One of her good friends that she met through volunteering there is Elizabeth Kowalik, and she's amazing. I don't know how she does it. She does like twice the volume Some of these big teams do, and she does it by herself. Um, so shout out, elizabeth.
Speaker 2:
She took me under her wing.
Speaker 1:
Um, I started at KW Loudon and um, it was great. I mean, the training there was phenomenal for a new agent. Um, I had no prior sales or business experience whatsoever, so I kind of just hit the ground running and learned a lot very quickly, because I got licensed in 2019, bc.
Speaker 2:
So before COVID. I haven't heard that in a while.
Speaker 1:
Yeah, yeah, before COVID started, and it I mean you know what happened during.
Speaker 2:
COVID with the real estate market. What was that COVID? What was it?
Speaker 1:
I'm just kidding. That whole 2020 to 2021 just seemed like a fever dream.
Speaker 2:
It was yeah.
Speaker 1:
Crazy. So hindsight, it worked out well because I just got put into the fire and got a lot of reps in very quickly and learned a lot. So I made the move in December last year or 22, december of 22 to Real Broker which is the brokerage I'm at now and, yeah, stoked, how was all that trying?
Speaker 2:
I mean, you were just barely licensed before COVID hit. How was that?
Speaker 1:
It was like I said. I mean it was great for looking back on it, it was probably the best thing that could have happened, because I mean, obviously there was a lot that was changing that agents that have been licensed for, you know, 10, 20 years, they had to completely shift how they do business.
Speaker 2:
Sure.
Speaker 1:
I was just kind of thrown into that, so I didn't. I just learned like, oh, this is how it is, this is, this is how business is going to work from now on. Um, which was kind of an advantage for me. I didn't have to feel like I had to completely, you know, scrap what I was doing just to cater to these new like COVID rules and doing open houses but making people wait outside.
Speaker 2:
Yeah.
Speaker 1:
So I kind of I took that and I still use my COVID open house strategy because it was a great business model.
Speaker 2:
What is that?
Speaker 1:
strategy I tape a sign to the door. It's pretty, it's not a gross ugly sign.
Speaker 2:
It has a nice font. It's a beautiful font. It's not papyrus. It has a nice font.
Speaker 1:
It's a beautiful font, it's not papyrus and it says please wait. The sellers have requested that we limit the amount of guests in the open house. Text your first and last name to this number, which is my number for online or virtual registration. That's how we're doing the sign-in today, which is great because during COVID you had to do do that. Yeah, you only allow a certain amount of people in the house because of safety concerns and stuff like that.
Speaker 1:
But I realized after trying to do like the paper sign-in sheet one time people were just putting chicken scratches on there and they weren't putting down their real phone numbers. And I'm spinning my wheels trying to get it. You know chase these people that were coming into the open open houses and just giving me, you know, bogus info. I'm like, oh, let me put a barrier to their entry, which one is is great for sellers, just from a liability standpoint If something God forbid, something happens in the house or something's missing. I've got an entire list of text messages with first and last name, who. They are not allowed to come into the house unless I get that in the time that they were.
Speaker 1:
Yeah, so I'm like this this is great, I'm there texting me their information, so then after the open house I can follow up with them and I don't have to chase people.
Speaker 2:
And it's already all in the system, so it's nice and streamlined. So yep.
Speaker 1:
So that was just like one example of like oh, this is kind of I didn't know anything before that, right, whereas other agents had this entire you know open house strategy with a plan and they had to completely shift it during COVID. So it was yeah, yeah, it worked out.
Speaker 2:
Do you feel that that also helps just give people a little bit of alone time in the house to really feel without the hustle and bustle of everybody else kind of being in there? Let me look around and see if this is actually the place for us.
Speaker 1:
Yeah, I'm not in the camp of realtors that follow you around the entire time you're in an open house. I think it's a little abrasive. I let them kind of peruse, if you will and go through the house by themselves and, you know, take pictures, videos, whatever they've got to do, to not kind of put that pressure on them Like, oh, this guy's like going to follow us.
Speaker 2:
Yeah, all the way through, like hovering over.
Speaker 1:
Right and yeah, it can be chaotic if you've got any more than like 10 people in the house. You know, depending on the size of the house at one time You've got, you know, some families come in with kids and they just kind of hit the ground running literally Like oh boy here we go. So yeah, it's a good way of limiting the chaos when it's a busy open house.
Speaker 2:
Yeah, that's smart Coming from a video background. How has that helped you in what you're doing now?
Speaker 1:
Not as much as you would think. Just because I did my first listing video, I'll never do one again. I spent, you know, two days editing it and color grading it.
Speaker 2:
I'm like what am I doing?
Speaker 1:
There's no reason like, because when I was as a videographer, your, your value is the quality of your edits or whatever you're making. So if I mean, it doesn't matter how you do it, but as long as the end product looks great, that's your value. That's why people reach out to you to do videos.
Speaker 2:
Right.
Speaker 1:
As a realtor, it's not really as important. Obviously, getting a high quality video is important, but there's entire companies that are catered towards getting somebody in there shooting the video, getting out and then having it edited and back to you within 24 hours. So that was a harsh time. Is money realization? I'm like, oh okay, I can't be spending three days to edit this video that's 30 seconds long. I've kind of shifted a little bit my perspective on that and realized that people want real like unfiltered uncut. They want to see from your iPhone Right, rather than this like high production value. You know Michael Bay movie trailer that is just you walking through a house.
Speaker 2:
It took three days to edit, yeah is just you walking through a house.
Speaker 1:
It took three days to edit. Yeah, it's like I. I think people appreciate the raw um, just unedited. Like hey, this is me at one, two, three main street. Check this out and then do like a walkthrough with the 0.5 camera, you know like it's not so much the the important, or the focus shouldn't be on whether it's color graded or not, or if I got the slow-mo detail shot of the sink Like they just want to see the house.
Speaker 2:
They just want to see the house.
Speaker 1:
And I've gotten a lot more feedback and engagement on social media by just posting stories of walkthroughs, of listings.
Speaker 2:
Yeah, that's from my iPhone and just keeping it fresh and content and keep putting it out there.
Speaker 1:
Yeah, and just keeping it fresh and content and keep putting it out there, I think people appreciate the authenticity of just hey, this is a guy with his phone walking through a house. Right, we don't need to overcomplicate it, yeah because realtors love to do that Overcomplicate, oh my God Well they really love to boost the, and I'm guilty of doing this too. Everybody thinks that selling Sunset was the worst thing that could have happened to our I've heard that a couple of times.
Speaker 2:
That it's glamorized. So much it is, and that's not real Like these.
Speaker 1:
You know a lot. I'm seeing a lot of announcement videos that people are joining different brokerages and it's like the red bottom shoes and they're stepping out of the Mercedes and it's in slow motion and they're just doing hair flips and it's all like look at me, look at me, yeah.
Speaker 1:
And I'm like that's not what our job is and I think it's doing us a disservice, um, as a whole, because people look at that and they say, oh, look at all these realtors making just raking in millions and they've got their you know, range Rover with their $1,200 shoes and Birkin bags. I'm like that's not like sure there are agents that do that and that is their brand and they align with luxury and it works for them.
Speaker 2:
Right.
Speaker 1:
Totally understand that. But if that isn't you and you're just doing this for a video on Instagram like yeah, I don't know, it just feels phony.
Speaker 2:
Or if you're just trying to buy a little condo in Loudoun. County and just get in on the ground floor.
Speaker 1:
And I feel like if that's all your content is, then you're missing those people. Those people are seeing these videos and going, oh, I probably can't afford to use that person, right. So, let me go call Grant, because I just saw him doing a walkthrough in a house and his hoodie, or whatever, so yeah, Keeping it simple.
Speaker 1:
It's bad and we have to defend our commissions. Enough, as it is Right. When you know and of course this is me saying this because I am in that realtor world where I follow a lot of realtors on social media, so I'm probably seeing a lot more than that than people that aren't in real estate Um, but just knowing that there's that type of content out there and people are seeing that it's like, oh geez, like this isn't helping us change the narrative on it?
Speaker 2:
Right For sure. How important do you think home staging is when you're doing these videos and stuff? How important do you? Because I know it's an extra expense for the seller that sometimes they're not always willing to do. How much importance does that weigh on selling the house quickly?
Speaker 1:
Massively.
Speaker 2:
Massively.
Speaker 1:
I think staging is something that is vastly overlooked in the value that it brings to selling a home. If you've got an empty home, and every situation is obviously very different. But for me, I just think that you know when I ask, I ask my sellers this is a good example when we're sitting down and we're talking about pricing and my marketing strategy and stuff like that, I ask them whose eyes do you think are most important on this home?
Speaker 1:
when selling it and nine times out of 10, they're like well, the buyer's eyes, that's who's going to buy it right, like yes, but no, the camera's eyes, the camera lens, is the most important eyes that are going to be on your property, because if the photos look like poop, you're not going to get any buyers in your door to even look at it. So it's, it's a lot. It's hard for the pictures to not look great if it's fully staged.
Speaker 2:
Right.
Speaker 1:
If there's no furniture or it's sparsely furnished and they've kind of already started to move stuff out. I mean, buyers agents are smart and they'll. They'll walk in and they'll say, oh like there's a bed in this room and there's furniture here, but all the living room stuff is gone. There's a pool table in. Maybe this is a divorce, Maybe we're dealing with something. They're probably very motivated to sell. Let's shoot them a lowball offer. I've seen firsthand that kind of thing happen.
Speaker 2:
I've never thought about that sending a bad perceptive of who's selling and how that might translate to what you offer.
Speaker 1:
You get one chance at a first impression, and if it's sparsely furnished or nothing, I'm seeing a lot of listing photos with vacant homes and again there's caveats. Every situation is different, but the return on spending the money on staging is massively overlooked.
Speaker 1:
I think it is crucially important and now there's entire platforms set up to where you can. Actually I was at a conference on Thursday and this huge agent out of Southwest virtually staged homes as well. I have seen that, yeah, when it's a vacant home, but then they use kind of like AI furniture and fill the space, which it's a Band-Aid for me, Like it kind of solves-, but you can tell.
Speaker 1:
You can tell, yeah, you can tell. It looks like Sims furniture. What Heather's doing is she created this platform where it's I can't remember the name of it, but basically it's reality staging. So she'll have a template of a living room and place real furniture over top of the photo of an empty room. That has links to every single piece of furniture the lamp, the, the end table, the couch, the sofa, the carpets nice to purchase.
Speaker 2:
Yeah.
Speaker 1:
Straight from that. And then she's affiliated with those furniture companies, so she's getting revenue off of every single thing that's purchased Genius, brilliant. I'm like that's great because you're winning and that's part of your value proposition as a listing agent. You're saying I'm including design. You know design and staging services. Your sellers see that and they're like oh wow, this is yeah. Nobody else is offering this. And then the incoming buyers can see that and it's tough, if you walk into an empty room with no furniture, to kind of have that vision.
Speaker 2:
Sure.
Speaker 1:
If they're looking at that, going, oh this is, this is beautiful, like we want to buy this sofa, we want to buy the carpet, let's do this whole thing. And then they buy all the furniture and it's in.
Speaker 2:
It's a win-win for everybody.
Speaker 1:
It's a win-win for everybody, so I think that's a really good kind of workaround. If getting real furniture in there isn't an option, going that route is certainly something that I'm looking into implementing in my business.
Speaker 2:
Yeah, it's smart and there's so many things you can do.
Speaker 1:
I know there's a lot of AI which looks sometimes fake, but there are so many other programs that have come such a long way, right, yeah it's amazing they even do exterior so you can have an entire, you know a drone shot of the front face of the house and where she's at in Florida. I was dying laughing at this. There's a lot of, you know, the kind of yellow mustard, yellow stucco with the red shingles and she's trying to de-Tuscanize Southwest.
Speaker 2:
Florida.
Speaker 1:
And she sold the home. The listing sat for I don't know a year, I think, with this other agent, didn't sell, she picked it up, did this reality staging and painted the front of the home and replaced the roof Within the photo Within the photo. It sold in like a week. Wow, because the buyers were able to see that vision and then click and be like, yeah, we want to buy that roof, we want to use that vendor to paint the house, and everything was just like boom so it's like a little mini hgtv episode.
Speaker 2:
I think she was on one.
Speaker 1:
Actually, I think that house might have been on hgtv, the one that she used, maybe we'll have to look it up after.
Speaker 2:
Tell me a little bit bit about what you find most rewarding about real estate and what you do. Do you have a favorite buying or selling story?
Speaker 1:
To me it's tough to describe the sense of fulfillment getting a buyer, especially a first-time buyer, that they're getting clobbered by all cash, investors and stuff like that, and then you finally find the right property with the right agent. I'm experiencing listing agents and sellers knowing what's going on in these big private equity firms or big conglomerates that are just investing and buying these properties all cash.
Speaker 1:
They're having sympathy for that and they're actually choosing first-time buyers because they don't want to contribute to the you know black rock buying the entire country's single-family homes, which is really nice to see that kind of shifting. Obviously, at the end of the day, money is green and you've got to be competitive on the pricing point.
Speaker 1:
But if, in the seller's eyes, if it's cash versus financed and the number is the same, obviously there's more built-in confidence with going with a cash offer, of course, but yeah, it's really refreshing to see, like, well, the number's the same if the contracts are close to identical, otherwise we're gonna. We're gonna choose to go with the first time buyer. That has probably gone, you know, over eight and just gotten demolished by all these other cash offers. That is super fulfilling and there are creative ways that I'm writing offers to remain competitive with those all-cash offers. Things like walk-and-talk home inspections, where you bring the home inspector to the initial showing while it's still for sale. You still instill that confidence with your first-time buyer. They want to know if there's going to be mold or water damage or electrical issues. This is the most money they're ever going to spend.
Speaker 2:
Yes, and they're nervous, and they're nervous.
Speaker 1:
So it still gives them that confidence of okay, there's not a six-foot crack in the foundation. We did the walk and talk home inspection. Now we don't have to include that contingency in our offer.
Speaker 2:
Okay, is it common to do that in that stage, to bring the inspector in?
Speaker 1:
so early Certain areas or pockets of like Reston, leesburg, ashburn, that are really desirable, that you know I always joke with my buyers the Bermuda Triangle of your kind of buying criteria, it's price, location and condition. Pick two because you're probably not getting all three.
Speaker 2:
Three yeah, the trifecta, the trifecta yeah.
Speaker 1:
And a lot of the times it comes down to, you know, location and price. So if we find something where it might look like it needs some TLC, but like it checks all of their other boxes, we get that home inspector in there. They say, oh, we're all good, it's an older home, but you know you can get in there and then spend 10, 20k over the span of years updating things after the fact. I think, yeah. Back to your original question yes and no, because there are things that are sitting because they're vacant and they weren't staged and they're priced too high and those are now more than ever because of interest rates being at what they're at. Those listings are being exposed and they're sitting and we're seeing price cuts and then they're losing money on it, whereas other homes that are staged in a great location yeah, you kind of got to do what you got to do to get in there- yeah.
Speaker 1:
So those walk and talk inspections are coming back in pockets like that.
Speaker 2:
Yeah, and I know you said that you're not doing a lot of social media or you are doing social media, but keeping it a little bit more simple, tell me a little bit about what you're doing to grow your business and then also trying to highlight some other businesses.
Speaker 1:
Yeah. So I started this kind of strategy with highlighting local businesses and I think it's. I think it was Gary V. I heard him talking at a conference specifically towards realtors and he was just roasting us because of what we post on social media. He's like nobody cares about your just solds, like it's just, it's a, it's a whole lot of this Um, which, again, I'm guilty of doing, we're all guilty of doing it.
Speaker 1:
You want to show that you know all the people that you're busy and you're constantly doing real estate things and selling homes. That's important, but if it's only that, it gets nauseating to see. Sure. So his point, gary Vee, was like you need to become the mayor of your hyperlocal community and I'm like dang, he's right, I need to, you know, start focusing on business to business relationships and pour into them and, you know, ask them what I can do for them, to them, what I can do for them. So that idea kind of turned into. Okay. Well, let me do a video for a local business that's starting this sourdough bakery out of her house and she was a client of mine and just an amazing, wonderful family that has an incredible story and I wanted to help her promote her social media platform that she just started. So and this is where you know higher production quality is important because it's gonna be shared across everything and it's not just me showcasing a house, it's me providing value to somebody that's starting their business from the ground.
Speaker 2:
Right.
Speaker 1:
So we shot and edited a video. It was all about her spotlighting the sourdough process and I learned a lot, honestly, through shooting that I didn't know anything about sourdough and that helped her. That video helped kind of launch her social media campaign, yeah.
Speaker 2:
I bet she was pretty booked up after that. She was, yeah, it was right around Christmas time and she was pretty booked up after that she was yeah, she was.
Speaker 1:
it was right around Christmas time and she was just like swamped and that that, to me, is like you know, that's it kind of hits you like, oh, that's why we do it Like that. That was a real fulfilling moment for me too. Um, and now you know, I include her sourdough and every one of my closing gifts and people ask like oh, my God, this is. I'll get phone calls afterwards. They're like where did you get?
Speaker 2:
like who is this sourdough from? I'm like you got to hit up my girl.
Speaker 1:
Leah, so that kind of. I think a lot of realtors fall victim to the transactional kind of business model where it's like, okay, we got to get you know because at the end of the day, if we're not working and closing deals we're not, we're not making money we are a hundred percent Commission base, so it's easy to get into that kind of rhythm and it's like all right on to the next one, on to the next one.
Speaker 1:
But I think the importance of kind of garnishing those relationships, not with just families and people but with businesses, yeah goes a long way and, and you know, helps kind of sustain that referral basis for sure, not just highlighting yourself, but highlighting those other other businesses as well.
Speaker 2:
Are there any last parting words you'd like to leave us with? Any business advice or mantra that you kind of live your life by?
Speaker 1:
Oh, that's deep we're getting philosophical. Yeah.
Speaker 2:
I love hearing people's mantras.
Speaker 1:
Yeah, I think honestly you know the real broker where I'm at now. Their mantra is work hard and be kind, and I love that.
Speaker 2:
That's a good one.
Speaker 1:
I think everybody that I've met too in the almost two years that I've been there has embodied that. It's really cool to see that you know, because we can get competitive. At the end of the day, you can throw a rock and hit nine realtors in Loudoun County.
Speaker 2:
Yeah.
Speaker 1:
And it's easy to feel like you know you've got to, there's not enough sand in the sandbox and you've got to fight for every listing and every client, but there's a real sense of collaboration and that I've never felt anywhere else. It's kind of what's what's the saying that all, all ships rise in the tide, or something like that.
Speaker 2:
I haven't heard that one. Yeah, I'd probably botch that. It's okay, we'll come to you probably after we're done.
Speaker 1:
Probably. But yeah, so work hard and be kind, really just embodies the culture which is kind of cliche to say that everybody has, and because it's a virtual, cloud-based brokerage, you'd think like, oh, when are you even seeing these other agents that you're collaborating with? But we do listing videos and if I get a listing, I'm inviting. I'm not being like, oh, I'm going to shoot this video of my listing and show me, me, me. It's like, no, we're doing listing collaborations. So you and the 15 other agents that are local to this Leesburg area, if I get a listing that's staged and gorgeous and I want to promote, I'm inviting other agents to shoot content at this listing, because now my sellers aren't getting 5,000 views or whatever I would have gotten.
Speaker 1:
They're getting 25, 30, 50,000 views across these other agents and that's free marketing for them, right, they're not paying for that. And then, as the agents, that's exposure for them and they're showing their sphere, their database, their followers that like hey, look at this house that you know I'm promoting and it just shows them in front of and that there's room for everybody, Right? So yeah work hard and be kind. I think that's a good one. I like that Work hard and be kind.
Speaker 2:
Well, Grant, thank you for coming in today. It was a pleasure having you.
