The Alimond Show
Welcome to The Alimond Show --join us as we share our entrepreneurial guests' stories, uncover their secrets to success, and explore the unique paths they've taken to build thriving businesses in our community.
In each episode, our host, Aliyah Dastour, sits down with a diverse group of local business owners, from the corner cafe to the boutique shop, from tech startups to family-run enterprises. We peel back the curtain to reveal the trials, triumphs, and transformational moments that have shaped their entrepreneurial journey.
Discover the passion, perseverance, and innovative thinking that fuels these businesses, as well as the challenges they've overcome along the way. Whether you're a budding entrepreneur seeking inspiration or simply a curious listener interested in the stories behind your favorite local spots, The Alimond Show has something for everyone.
Our guests share their experiences, insights, and valuable advice that can empower you to turn your own dreams into reality. We discuss topics like marketing strategies, customer relationships, community engagement, and much more, offering practical takeaways you can apply to your own business or career.
Join us every week as we celebrate the unsung heroes of our local business community and explore the vibrant tapestry of entrepreneurship in our area. Tune in to The Alimond Show and get ready to be inspired, informed, and motivated to support and nurture the businesses that make our community thrive.
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The Alimond Show
Gavin Montgomery of GM Enterprises - Crafting a Remarkable 33-Year Radio Career: Voice Training, Client Strategies, and Personal Growth
Ever wondered what it takes to carve out a successful 33-year career in the radio industry? Join us as we sit down with Gavin Montgomery of GM Enterprises, who stumbled upon his first radio gig at a jazz station in Richmond, Virginia, and never looked back. Gavin breaks down the art of voice training, from mastering breath control to the anatomical nuances that have shaped his iconic voice. He also demystifies the difference between voice artists and voice actors while sharing his strategies for online marketing, collaborating with big names like Target, GMC, and Starbucks.
How do you recognize your worth and set boundaries in a profession as demanding as audio and video production? Through personal anecdotes and candid discussions, Gavin illustrates the importance of knowing your value, especially when asked to work for free. We explore the challenges of discussing budgets and pricing with clients, and why ensuring your work is properly compensated is crucial for long-term success. Gavin’s insights offer a masterclass in balancing professionalism with self-advocacy, making this a must-listen for anyone in the creative industry.
From career aspirations to personal passions, Gavin’s journey is both inspiring and enlightening. With dreams of breaking into high-profile voiceover work, he shares his vision for the next five years, aiming for movie trailers and national ad campaigns. Family life also makes an appearance, with a humorous story about his daughter’s reaction to his induction into the Smithsonian. Gavin’s love for calligraphy and Afro-inspired music adds more layers to his fascinating story, all while highlighting the significance of self-happiness and unwavering faith. Tune in for an episode brimming with wisdom, authenticity, and a touch of humor.
My name is Gavin Montgomery and the company is GM Enterprises and we are a imaging and branding company. So we do creative services. That's what radio, what big box radio, would call it creative services. So when you turn on your radio and you hear that voice that does all of the bells and whistles, that introduces the station or gives the station texture or color, creative services would do that. So imaging you hear, like local radio, pgc, the guy that comes on at WPGC 95.5. That's what I do all day, every day. So for whether it's magic or PGC or HUR, that's what I do as a creative services producer.
Speaker 2:So you're that voice that I hear, the very interesting one on the radio.
Speaker 1:I am, I'm that guy, I'm that guy.
Speaker 2:Okay, I'm starting right now, Because, wait a minute I'm always wondering, like how do these people get this job? How did they get in the industry? Which is my next question. I want to know how you got into this field and how it led you to where you are today.
Speaker 1:So you know, when I started many moons ago, I started in Richmond, virginia, at this station called WSOJ. It was J100, a jazz station, j100 FM, smooth jazz and true story. I won a pair of Patti LaBelle tickets and at the time I was teaching school. I just graduated from college and was teaching school and I went to pick the tickets up and the young lady at the desk said to me you sound like you could work in radio. And you know, being young and you know inexperienced, I was like yeah, yeah, yeah, yeah, I got a job, I'm teaching. And she was like no, no, no, I'm serious. Like you sound like you could work in radio. And so she said you need to talk to our program director. And, sure enough, the guy comes down the hallway To this day we're still friends and he said yeah, man, if it's something that you're interested in doing, we could start you out here.
Speaker 1:And so I took that job and I spent the weekend in a production studio doing production, learning to splice and edit and things of that sort, and so that's where I got my first bite of production bug. But I started radio that day, that weekend, doing a little weekend show. And here we are, 33 years later and I've managed to parlay that into a real, livable wage. I wouldn't want to do anything else. Yeah, I wouldn't want to do anything else, and I wouldn't know how to do anything else. If I had to have a real job, they would probably send me home the same day.
Speaker 2:You got a great voice, though, Well it works, it works, it works that is so amazing. I think the career that you've chosen is just so interesting. I want to know how do you train yourself? Did you have to train your voice, or you're just born with that voice and you talk how you talk?
Speaker 1:You know I think for some people it is that it is a natural gift that you're born with right, but then there are also basic, fundamental skills that you want to have in terms of articulation phrasing. For me it's always been understanding the art of not only breath control phrasing, which are still musically inclined. My undergraduate is in music education, so I got all of those fundamental musical structural skills from there. But it was also being able to understand the anatomical connection between teeth, tongue, jaw muscles, intercostal muscles, the inner lining of your rib cage and how those things work, which all fell into relationship with music and vocals, because all of those things worked together. But over the years they've been tools that have helped me grow and expand and become better at what I do.
Speaker 1:So you say, okay, well, do you naturally have the voice? Yes, this is like my natural speaking voice, and so I do. I walk around the house talking or sounding like I'm on the radio all day, but it's not purposeful. That's just what my tone is, that's just what my color, my timbre is for my voice.
Speaker 2:Yes, no, that is so incredible. I am curious also to know how you market yourself online. Are you making anything fun like on TikTok, playing around with your voice, getting your name out there so other potential clients can know what you do?
Speaker 1:So, yeah, as a voice actor. Well, it's a couple of things as a voice artist and a voice actor, because there are two different things. I believe A voice actor is a person who would take on the character or the essence of a character in an effort to provide a particular service. So if you're doing anime or animated cartoons, you, as a voice actor, want to take on the element or the essence of that character, Whereas as a voice artist, someone who's just creating audible commercial audio if that makes sense then yeah, they're two separate things. So you want to market yourself differently.
Speaker 1:So, yes, I do On my Instagram page. All of my work is there. All of my current work is there anyway, Not all of the body of work, but some of the current stuff is there. So, recent Target commercials I just recently did GMC Starbucks, stuff like that. Those are the kinds of things that I am working on and doing and that I get great joy out of doing every day, Monday through Friday. That's what I really am most passionate about. I love production. I do it in my sleep. I find myself getting up at the middle of the night thinking I should have did the edit there or I should have added that.
Speaker 1:And so I get out of the bed to do the cut, redo the commercial. I'll get out the bed at 3 in the morning and then I won't go back to bed because I know now I've got to be up for the morning shift on iHeart. I've been over at iHeart almost 10 years now and I love it. It is a great place to be. But what I found is that if you don't know your own niche, it's hard to elevate, it's hard to work your way up the ladder. What do you mean in that sense? It means that for me, I have found that announcers sometimes can be like a dime a dozen. Everyone wants to be one and nowadays with TikTok, you know you want to tickety-tock. You can be an announcer, you can be anything you want online.
Speaker 1:Yes, that's true, that doesn't mean you have the educational acumen, doesn't mean that you fully understand what it means to be an on-air broadcast anchors. Just that, that's the current name you're calling yourself, that's the trend, right, everybody's. I'm an anchor, I'm a digital creator, okay, but at the end of the day, when it really comes down to the nuts and bolts of being able to do quality production, knowing the difference in sound elements, what to do with assets, how to store them properly, what are the best software tools to use? What are the tools that are going to make the workflow more productive and streamlined?
Speaker 1:Not everybody has that and so, even though everybody's talking about, well, yeah, I'm creating on my phone, okay, but what happens when the phone crashes? Where are all the assets? What do you do? What happens when the cloud isn't available? Can you use the fundamental tools, the basic structural tools that we've used to make production sound, the way it sounded for the past eon? Can you do that, and a lot of them can't. So for me, it's being able to have all of those fundamental tools at my fingertips and knowing how to use them on a regular basis so that, no matter what happens, if the cloud comes out the sky and drops, I still have the ability to make income, that's right.
Speaker 1:And that, no matter what happens, if the cloud comes out the sky and drops, I still have the ability to make income. That's right and that's really what my goal and my process is.
Speaker 2:For me, that's what it is. Yeah, no, thank you for getting into that, because I wasn't aware and I just now it just clicked on my head like, yeah, that's right, people on TikTok can claim to be whatever anything, but when all of that goes away, what do you have to fall back on?
Speaker 1:You're back at Walmart part-time on Saturday. You're back at Walmart as a digital creator. You're creating in the aisle with toothpaste yes, you are. So it's important understanding why the hard drive's important external hard drives, why are they important? And the difference between having the terabyte versus the gigabyte, and how much film or footage is that going to hold? Is all of your footage 4K or is it HD or is it standard? And how is it going to process? If I send a HD file to someone who doesn't have the same setup as me? What does the footage look like? Because it depreciates, it pixelates, what is it going to look like? And then, understanding what a reel looks like right In our industry, when you really want to get seen or you want people to notice your work, you're required to have what we call a reel, and that reel would be inclusive of, I'd say, maybe two to five minutes of samples of your best work character work, commercial work, voiceover narration, documentary, whatever e-work.
Speaker 1:And having those reels for me, they are my oral A-U-R-A-L, my oral resume right, so that whoever the client or the service or product is can hear like this is what your product could sound like if you use me, if you utilize my skillset. My job is to make your product sound like the best thing since air, and because I have that skillset to do that, it makes me stand out, I believe, from the pack. Oh.
Speaker 2:I believe it. Yeah, I know. And the way you carry yourself with confidence and you've got all that tenure and background behind you, I think that is amazing. You should totally maybe start your own podcast or make a blog, a series of some sort, and share these insights, share these opinions.
Speaker 1:There you go.
Speaker 2:Why the eye roll Come on.
Speaker 1:Friends have said that to me a number of times and I hear it. I just think two things. One it's one more thing that I have to be responsible for, and as I turn 54 this year, you look great, by the way.
Speaker 2:Thank you very much, thank you very much.
Speaker 1:As I turn 54 this year, I am really strategizing, like what I want to do versus what I'm obligated to do. And after getting out the bed for the past 30 some odd years, you know, doing mornings in the DMV, middays, and this is my first time doing afternoon drive I just I don't know, I don't know. I don't know if it's one more thing I want to take on the plate or not. And if I do, I'd rather have, like right now I have a team of people, I have a set of producers who do what they do and then they send me what I need and then I make it happen on my end in the morning from my home.
Speaker 2:Yes.
Speaker 1:But I don't know. I don't know if I want to do that anymore. I really love mentorship and you know, I'll show you how to set one up and we'll even do a couple of shows, but I don't know if I want to do one again.
Speaker 2:Well, you could have somebody else like handle it. Maybe that could help you. I don't know.
Speaker 1:Well, listen, I know some people who know some people, and I may have just met a young lady who might be interested in doing that.
Speaker 2:I don't know who he's talking about, but it Could be could be.
Speaker 1:One never knows, I could use a good producer. We would love that. Yeah, I could use a good producer. That'd be great. That'd be great.
Speaker 2:No, okay. Well, we're going to manifest and just put it out there right yeah, speaking into the atmosphere. Exactly so. I would like to know, looking back through your career and everything that you've been through, all the jobs that you've had, what are some lessons that you feel like you've learned and you're just like you know what that happened. I'm not doing that again. Or like I want to know the nitty gritty stuff.
Speaker 1:I think for me it's been a couple of things. All conversation doesn't need a response. That's the first rule of thumb, right. All conversation does not need a response. Sometimes it's meant for you just to soak in the information before you respond to it. And the thought process is for me, is let me soak it in, let me mull it through, let me process it and see. Number one if it's something that I genuinely want to do, if I have the skill set to do it, and do I need to monetize it, Do I have to put a price on it in order to make it happen? Because sometimes people ask you to do things and they just want you to do things for free. Well, no, that's my time, that's my gift, that's my craft and my work is not free. So now I have to be able to put a price to it and explain to you like, look, this is why it's going to cost what it's going to cost. Example just this past week a lady asked me if I would do a promo for her and I did the promo. But I didn. I just did it. I was going to give it to her anyway. But again, sometimes you're just trying to measure where people are. And so I did it and I started talking to her and I asked her a famous question what is your budget Right? What did you budget for this project? And now she's hemming and hawing and she's like well, I really hadn't considered that. I just thought it would be something that you could do, you. You do this in your sleep. You could just do it.
Speaker 1:I do, I do, but it still costs. I still have to pay BG&E, I still have to pay for the equipment that I purchased. That mean that I lose this contract or that I'm not going to get paid for this. But if I don't know my own worth and I'm not willing to draw the line and sell me from the perspective of I'm equally as important as what you just asked me to do. And if this is valuable to you, then you have to understand the value in what I put into that. And if people don't want to pay that, then it have to understand the value in what I put into that. And if people don't want to pay that, then it's not worth that sacrifice. So, understanding where those limits are and having to be able to streamline them and put all of those things in perspective and then being able to monetize it properly.
Speaker 2:Absolutely.
Speaker 1:Yeah, I think that's core.
Speaker 2:Does it take a type of strength or confidence that you have to build over time to put your foot down and tell people those things? Have you ever found it hard to have that conversation Like what is your budget? Telling people like, hey, this costs money. It's not like throughout your career.
Speaker 1:Yeah, it has been, and it's because people are not knowledgeable, right, about the process of audio production, video production. They're not knowledgeable about that. All they hear is the end result, how amazing it sounds, and that's what they want. They want that product, they want that service or that group or that event to sound amazing. It never dawned on them like, hey, it's going to cost me $2,500 to get it done, like this guy is going to get paid. Yes, it's great for it to look good or sound good, but somebody's got to pay for it. It's not free. All this equipment that I'm utilizing. It's not free and it's thousands of dollars to have the quality stuff. That's what makes the difference.
Speaker 1:When you put on a pair of shoes, especially like a pair of lubus, right, you put them lubus on, you walk a certain way. Your attitude is different. I feel the same way about my production. When you hear my work, it garners a different response or it makes you emote differently. It invokes a level of theater of the mind that is second to none. And that's not being arrogant, that's being confident in the work that I do.
Speaker 2:Yes.
Speaker 1:I haven't spent 33 years doing this for nothing, no. So when you turn on the television and you hear me do a Target commercial, somebody's going to spend some money in Target.
Speaker 2:That's right.
Speaker 1:And so you know, know, to me there's a price on that? Yes, it's a price on that, no absolutely I love that.
Speaker 2:No, I I just love the confidence that you exude. I mean like hey, there is a price to that and I am worth something yeah sometimes I feel like it's hard even for myself to have the conversation. So I'm like, oh, I feel like shy or awkward, like telling them but you, you have to, otherwise you're gonna get run. People are going to take advantage of you.
Speaker 1:And then I feel like, too, they didn't have any awkwardness in asking me to do it.
Speaker 2:That, that.
Speaker 1:So why would I feel any more awkward or any less confident in being able to say yeah, I would be more than happy to help you. But here's where we start. Yeah, it's going to cost you $2,500, right, and you can do this in three stages. You can put that five down now, or we'll work out the other thousand later, or whatever it is. But it's going to cost. It's not going to be for free.
Speaker 2:Yeah, I love that. Thank you for sharing that. I absolutely love that insight. When you were getting in your career in the beginning, was it hard for you to book jobs or did it come with experience and networking? How does that work when people want to break out into the industry?
Speaker 1:The truth to that question lies in relationships right when you meet people and connectivity. You never know what people's what skills are in people's wheelhouses Like we're talking about doing production and editing but you never know what other skills people may have. So your relationship with them, your connectivity to them, really is the gateway to having those things made available to you. So for me it's all about making relationships and maintaining them.
Speaker 1:And sometimes you have to go back to people who maybe have offended you, who maybe didn't pay you what you felt like you deserved, or maybe didn't pay you what you agreed on. You only accepted a portion of it, but you still maintain the relationship because maybe they have connections to something or they have access to things, and not in a selfish or self-aggrandizement kind of way, but because you know that maybe Joe has access to, say, network availability right and you want to get your promos out there during Christmas time or Mother's Day or whatever. You maintain that consistency with Joe because he has access to that television set or that television schedule programming that maybe you might want to get advertising on down the road. So for me it's about connectivity and relationships, irregardless of what the offense may be. Maintain that professional relationship.
Speaker 2:Okay, yeah, I love that. Where do you see yourself in the next five years as a person and with your personal growth and business?
Speaker 1:I think for me in the next five years it really is about broadening and expanding my brand of voiceover work. I really want to do, of course, movie trailers, more national ad campaigns those are the things that I really get most joy out of, and not just that I get joy out of hearing myself on the air, but for me it is an example to my children that daddy did other things Like I did, other things that were of value and make contribution to the space that we live in outside of just being your dad. My kids, I my kids, I love my kids. Let me just say that how many have you got?
Speaker 1:I have three.
Speaker 2:Congratulations, I have two girls and a boy.
Speaker 1:And so my boy turns 20 this year. He's 19 now my oldest turns 25. And then my middle daughter she's a baby.
Speaker 2:The baby.
Speaker 1:She's a baby, my Zoe. I call her the beetle. Why the beetle? Because when she was a baby she wouldn't keep. Still, she was all over the place like a little beetle, so I call her the beetle and she looks just like me.
Speaker 1:Oh, she just wears lipstick, that's all your little twin yeah, she is um so, but the beetle will be 22 this year and so they're all you know, doing well, but they don't see me as the radio personality. They don't see that. My daughter quick story, and then I'll wrap this up. My daughter went to. She had a school trip one year and I didn't go on the trip with her. This particular year. My wife didn't go out For whatever reason I had to work or something, so I didn't go.
Speaker 1:And so my daughter came home and she was hot, I mean like fish grease hot. She was mad and I said Beetle, what's wrong? Why are you so upset? She said why didn't you tell me? Why didn't you tell me? Why didn't I tell you what? What is wrong? Why didn't you tell me that you were going to be there? I said beware, I didn't go anywhere. She said you were at the trip today. No, and she's taking a picture. I was inducted into the Smithsonian in 93, 96 or something and I had forgotten. I didn't know they were going to that particular place.
Speaker 1:Building yes, it's too many, build a lot of buildings in smithsonian and she went and her girlfriends and her teachers were just goo goo gaga like, oh my god, zoe, that's your dad. And she came home and she was hot, like why didn't you tell me you were gonna be there?
Speaker 2:my heart poor.
Speaker 1:Thing and so I felt really bad and I tried to make it up, you know, went to the school and signed and all that other stuff okay but those they don't see me that way. It's like that's my dad, that's just my dad, that's my dad, that's what he does.
Speaker 1:And so my goal is to leave them some sort of legacy, some sort of blueprint that I don't care what realm of work that you do, you do it with excellence, you do it with authenticity and people will see you for who you are. They'll see you for who you are One hundred percent. And whether you're a trash collector, whether you're a nurse, whether you're an educator, whatever, do it with a one hundred percent authenticity and people will see you for who you are.
Speaker 2:Yes, I agree so much with that.
Speaker 1:So when I walk into a room, a crowd of room, with people who have listened to me for the past 20 years or whatever that authenticity Like, I'm the guy in your car with my feet on your dashboard eating chicken. I'm that dude, I'm riding with you no matter where you go.
Speaker 2:Why can't I picture that?
Speaker 1:Oh my God, They'd be fancy shoes, they'd be bougie shoes.
Speaker 2:Okay, now I'm seeing it.
Speaker 1:Yeah, they'd be bougie yeah, but nice shoes too, they'd be nice. They'd be nice.
Speaker 2:You're funny, oh my goodness, I love that. Now, what do you like to do to unwind? What is it that you listen to? Music? Sing, since you're in the voice department.
Speaker 1:Well again, you know my undergraduate was in music education, so I am classically trained. I am, believe it or not, sang sang in like over the past 20, 30 years because I've been doing radio, yeah, so what do I do?
Speaker 2:the answer to that question is I love calligraphy you should be on tiktok live writing people's names I started to, but you know that.
Speaker 1:You know everybody was already doing it, so I didn't do it. I didn't do it. So what I started to do was redo, remix commercials. Okay, so people would have commercials, I just remixed them and put my vocals to them and that sort of thing Look at that but yeah, I love calligraphy. That's what I've been doing since middle school. I've been doing calligraphy. So that's my pastime. That and a good bottle of Beaujolais.
Speaker 2:Oh.
Speaker 1:Yeah, yeah, totally un-bougie Fancy.
Speaker 2:Yes, very bougie, my goodness.
Speaker 1:I didn artist or music that you like listening to. So I love, um, afro, anything, okay, afro jazz, afro, neo soul, whatever. I love all of that. But, as of late, I've heard a lot of artists coming out that are like afro gospel, afro inspirational, and so I do a lot of, uh, urban inspirational radio, um, as a radio personality, yes, and so someone, literally I was on the phone last night trying to sew up a deal where I would do a show, whether it be mornings or afternoon, but it would have to be Afro gospel, afro gospel soul, yeah, and so that's what I enjoy. That's like my favorite music. Now, if you ask me who, one of my favorite artists that I'm listening to right now? Madison Ryan Ward. Madison Ryan Ward.
Speaker 2:I need to check her out O-M-G. Wow Okay.
Speaker 1:Madison Ryan Ward, this chick. Her vocals are stinky, ridiculous, like she just sings for no good reason and everything is amazing. So that would be my first thing I would say check her out. That's right now. What's on my iPad right now. I'm listening to that every day.
Speaker 2:Okay, now you're going to put me onto something.
Speaker 1:Oh my gosh, she's got a catalog of music. That's just amazing. She's a great musician, her vocals are really good and she's really, really dope, really, really down to earth, cool chick.
Speaker 2:So you've met her. Yeah, yeah, yeah, okay.
Speaker 1:Flexing over here, do yeah, I love it.
Speaker 2:No. Is there anything that you would like to share with the audience that maybe I have not touched on? It could be about anything your business, personal life.
Speaker 1:I think. Well, personal life. I'm not married. My kids are all grown, it's just me. So anybody looking to date?
Speaker 2:Hit them up. Hello, hi, hello.
Speaker 1:Yeah, I love a good conversation, a good meal, love a good meal, love good food. Good food is always like the conversation point for me. But I think the other thing I would probably share with people is we talk a lot about being authentic and being ourselves and wanting people to see us for who we are, but that really starts with your own self-happiness.
Speaker 2:That's right.
Speaker 1:Nobody else is responsible for making you happy, but you, yes. You can't rely on someone else to try to give you the recipe for happiness if they're not you. The definition of happiness starts with you, and when you learn what that is that makes you the happiest, everything else falls in line.
Speaker 1:And until you can define what makes you happy first, everything else is elusive. Love relationships, marriage, all of that stuff else is elusive. Love relationships, marriage, all of that stuff, it's elusive. Find the happy. When you find the happy, everything else will fall in place.
Speaker 2:I love that Absolutely and I live by that. I live by that, yeah, no. Well, my last question is actually going to be it kind of ties into this one too. But if you have like a mantra, a saying, a quote that you like to live your life by, that you could share with our audience to use as inspiration as well, you know, faith is a very big part of my upbringing.
Speaker 1:My father is a licensed and ordained pastor. I've been licensed and ordained twice in two different areas. I just finished my second degree but I'm also being honored with my honorary doctorate either this year or next year, I think it is. But I just finished some schooling.
Speaker 1:But my favorite scripture has always been Hebrews 11 and 6. And it very simply says without faith it is impossible to please God and whoever you call God. Hebrews 11 and 6 for me has been my mantra. It's been the foundational element for who I am. That if I can get out the bed in the morning and just have that tiny itty bitty piece of faith that says, if I can just get from this room to the bathroom, I'm going to brush my teeth, wash my face, start from there. From there let's go get some breakfast Just one hour at a time. But the faith to be able to say whatever looks like it's insurmountable. I have the stupidity to believe that I can do it, that mindset like oh, I can do that. Some people are just crazy enough to believe they can do it.
Speaker 1:I'm one of those people I love it tell me I can't and watch me prove you wrong that. That is the energy I need to put myself out into like that so you soak that up and then you'd be surprised what you can accomplish. Yeah, you'd be surprised at 53, that's right.
Speaker 2:It's still going strong, ladies. Okay, 53. Well, thank you so much for being here. It was a pleasure and you making time to be here. It means the world to us, so thank you so much, not at all.
Speaker 1:I thank you all so much for even wanting an old head like me to come through and hang out. So I appreciate you as well. I'm always available if you ever need anything. It's just a matter of a call or a text that goes for anybody. Just shoot me a line.