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The Real Biz Life Chronicles
Unedited stories of Business, Branding and Life.
Banish boring as Tracy Fryer and her guests take a ride on the rollercoaster of being a business owner - or of simply being human! Get ready to learn exactly what it takes to grow with distinction and show mediocrity the middle finger. In this podcast Tracy interview’s authentic business owners, who share their story of building a successful business, their strategies behind their success and leading the way.
RAW. Honest. Unedited.
The Real Biz Life Chronicles
#064 Winning in Business with Paul Claessen
Paul Claessen’s story demonstrates that success isn’t a straight journey. From managing a Pizza Hut at 17 to founding Paul Claessen Consulting, Paul’s path is filled with pivotal moments, influential figures, and hard-earned lessons. Growing up in a family of teachers, his grandmothers played a significant role in shaping his mindset, instilling in him the belief that the strong must look after the weak and that self-belief is crucial for overcoming challenges. In this episode, Paul shares the highs and lows that defined his career, his approach to leadership, and how failure became his greatest teacher.
Specifically, Paul shares:
• How his first job at Pizza Hut taught him the basics of leadership.
• The influence of his grandmothers on his values and mindset.
• What failure taught him about resilience and long-term success.
• The biggest misconceptions business owners have about growth.
• Why great leaders focus on adaptability, strategy, and continuous improvement.
• How to shift from a scarcity mindset to a winning mindset.
• The importance of calculated risks and knowing when to take them.
Mentioned in This Episode:
• How Paul transitioned from business failure to becoming a sought-after advisor.
• The surprising lessons from his first business and how they shape his work today.
• The role of mentorship and personal development in long-term success.
• How business challenges push entrepreneurs to grow in unexpected ways.
About Paul: Paul Claessen is the founder of Paul Claessen Consulting, where he helps business owners achieve their ‘win’ by providing practical strategies, leadership insights, and tailored business advisory services. With years of hands-on experience running businesses, coaching leaders, and investing in high-growth companies, Paul takes a no-nonsense, results-driven approach to business success. His journey began at Pizza Hut, where he first learned about leadership and was shaped by his family’s influence, especially his grandmothers, who taught him resilience and integrity. His mission? To help business owners navigate challenges, make informed decisions, and create companies that stand the test of time.
Connect with Paul:
• Learn more about Paul Claessen Consulting
• Connect with Paul Claessen on LinkedIn
About Tracy: Tracy Fryer is a branding powerhouse, speaker, and founder of Design Studio Perth and Trace Designs Bespoke. She’s dedicated to helping business owners and creatives build brands that truly reflect their values, passions, and long-term vision. As the host of The Real Biz Life Chronicles, Tracy brings raw, insightful conversations that push entrepreneurs to embrace bold growth, develop strategic branding, and lead with unapologetic confidence. Her approach is refreshingly real—blending deep expertise with a passion for authenticity, creative excellence, and business success.
Connect with Tracy Fryer:
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