Straight Fire VR

Season 3 Episode 1 : The Pricing Puzzle (Guest Melanie Brown)

Steve Milp Season 3 Episode 1

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Straight Fire VR Investigates: The Vanishing Act. Where has the middle market gone, and will it come back? When pricing is crucial to a strategy, acknowledging the missing middle is key to putting together the ADR puzzle. We analyze the numbers to understand the forces driving the market and how to best plan for fall 2024 and 2025. We also discuss the international markets and how shifts in demand overseas will affect U.S. property managers. Our expert guest, Melanie Brown, breaks down the numbers with Co-Host Miriam Ramsey and Host Steve Milo.