From $500 to $5k: Liz Nord’s Journey Adding in $1-5K Portrait Sessions to Her Wedding Business

If you have been wondering if it’s possible to focus on weddings while seamlessly adding in portrait sessions, let me tell you - it is! Today, I have successful high-end wedding and portrait photographer, Elizabeth (Liz) Nord who is based in Jackson, Tennessee. She is a past student of mine and she shares how she went from charging $500 per session to having a $5k portrait sale on her FIRST sale offering products.

We dive into the significance of providing full-service photography and the impact of offering prints, albums, and wall art rather than just digitals. Liz also emphasizes the importance of personal touchpoints, having an individualized approach, and the importance of offering clients a personalized, stress-free experience.

She also shares how her business has grown financially, increasing her income from $75k in 2022 to an amazing $125k in 2023, while only shooting 8 weddings due to the strategic addition of full-service portrait sessions.

This episode is sure to inspire you on the transformative possibilities within the realm of wedding and portrait photography!

In this episode, we chat about:

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• Liz’s journey going from $500 sessions to $5k sessions
• The connections she’s been able to make with her portrait clients
• Making the shift from shoot and burn to doing portrait sessions
• How Liz got to ball rolling with her marketing when she made this transition
• How she’s able to stand out in her industry
• Liz’s advice to those who want to transition to products, but aren’t sure if they’re ready
• The incredible growth Liz has made in her business

SHOW NOTES: https://christarenephotography.com/from-500-to-5k/

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Connect with Liz:

Weddings Instagram: @‌elizabethnordphoto

Portraits Instagram: @‌elizabethnordstudio

Website: Elizabeth Nord Photography

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Want more info on adding in prints and products for BIG sales? Send me a DM on Instagram @‌christa_rene or check out my website

Greenville, SC Wedding & Portrait Photographer | Christa Rene

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