How 12 Percent Turn AI Into Growth

The Digital Transformation Playbook

The Digital Transformation Playbook
How 12 Percent Turn AI Into Growth
Feb 19, 2026
Kieran Gilmurray

The hype is loud, but the scoreboard is quiet. We dig into a global study of 1,200 companies and reveal why only 12 percent qualify as true AI achievers - firms that turn models into money, scale beyond pilots, and reshape how they build, price, and deliver products. Instead of vague talk, we map a clear route from ambition to results and show how strategy, culture, and plumbing work together.

TLDR / At A Glance:

• McCarthy’s definition set against today’s reality
• The four AI maturity archetypes and what they miss
• Why experimenters fall behind as the gap compounds
• Strategy and sponsorship as a board-level mandate
• Upskilling domain experts to create hybrid talent
• Escaping pilot purgatory with MLOps and trust
• Explainable models in R&D and operations
• Responsible AI frameworks that reduce risk
• Investment shifts toward data hygiene and cloud
• Orchestrating all five factors in parallel

We start with the four archetypes - achievers, builders, innovators, and experimenters - and explain the traps each group falls into. From there, we unpack the five factors that consistently predict outperformance. 

You’ll hear how executive sponsorship turns AI into a board-level priority and why a construction leader bet on generative design to create thousands of viable blueprints, shifting from incremental gains to a new way of making buildings. 

We then show how upskilling domain experts beats hiring for code alone, with a frontline engineer-turned-analyst saving seven figures by pairing machine knowledge with data tools.

Next, we tackle the hard work of industrialising the AI core moving from demos to production. A consumer goods giant earned scientist trust with explainable models for product formulation, cutting lab cycles and costs, while a century-old metro layered analytics onto legacy assets to trim energy use by 25 percent. 

We also dig into responsible AI as scale accelerates: fairness, explainability, human-in-the-loop checks, and audit trails that satisfy regulators and protect customers. 

Finally, we follow the money. Achievers invest more in AI, but the edge comes from allocation—funding data hygiene and cloud migration to unlock dozens of high-value use cases instead of one-off wins.

The thread running through it all is orchestration. Strategy without data is theater, models without culture are shelfware, and spend without governance is a lawsuit waiting to happen. 

We lay out a practical playbook: choose use cases tied to business goals, build the data backbone, upskill the experts closest to the work, embed MLOps and guardrails, and measure adoption and ROI relentlessly. 

If you’re ready to move from experiments to enduring advantage, follow along and if this resonated, subscribe, share with your team, and leave a review so others can find it.

Support the show


𝗖𝗼𝗻𝘁𝗮𝗰𝘁 my team and I to get business results, not excuses.

☎️ https://calendly.com/kierangilmurray/results-not-excuses
✉️ kieran@gilmurray.co.uk
🌍 www.KieranGilmurray.com
📘 Kieran Gilmurray | LinkedIn
🦉 X / Twitter: https://twitter.com/KieranGilmurray
📽 YouTube: https://www.youtube.com/@KieranGilmurray

📕 Want to learn more about agentic AI then read my new book on Agentic AI and the Future of Work https://tinyurl.com/MyBooksOnAmazonUK


Episode Artwork How 12 Percent Turn AI Into Growth 15:21 Episode Artwork Building A Knowledge Agent That Remembers 20:41 Episode Artwork Congrats, You Trained The Bot That Took Your Job 17:08 Episode Artwork From Tasks To Workflows 17:28 Episode Artwork Better Than Human 14:46 Episode Artwork Inbox To Insight 18:58 Episode Artwork We Put The Robot In Charge Of The Thermostat And Nobody Died 17:31 Episode Artwork We Moved Fast On AI; Now We Need Brakes 15:11 Episode Artwork AI In Class: Bend Or Break 14:11 Episode Artwork Why Most AI Fails And How Leaders Can Fix It 26:26 Episode Artwork Orchestrating The Agentic Enterprise 26:26 Episode Artwork Agent Strategy, Made Practical For Leaders 21:05 Episode Artwork Agents Are The New Mobile Moment 15:25 Episode Artwork The Myth Of The AI Jobpocalypse And What The Data Actually Shows 16:26 Episode Artwork AI’s Next Jobs: Four Futures For 2030 13:49 Episode Artwork Robots Took My Tasks, Not My Tea Break 14:03 Episode Artwork Why Developers Who Only Code Will Struggle In 2026 32:42 Episode Artwork Are Software Rules Still The Same In 2026? 2:00 Episode Artwork Why Hiring Fractional Workers Is a Game Changer! 21:39 Episode Artwork From Prediction To Agency: How AI Becomes A Workforce 4:40 Episode Artwork Inside Joyrider: Craft, Speed, And AI 16:00 Episode Artwork Fractional Power, Real Results 17:25 Episode Artwork Open Source AI’s Quiet Revolution 10:15 Episode Artwork Why Digital Workers Can Finally Handle The Boring Stuff So You Can Do The Valuable Work 12:51 Episode Artwork If AI Eats The Routine, What Human Skills Survive? 16:42